Social Media and Value of Hire

Matt Alder – MetaShift

Introductions

www.Link2Matt.com

www.twitter.com/mattalder

www.recruitingfuture.com

www.metashift.co.uk

Agenda

■ Definitions and Examples

■ Value of Hire

■ Things to Consider

The World is Social

24 Billion mins spent on Facebook a day

LinkedIn adds 3 million people a month

35 Hours of Video uploaded per minute

2 Billion Tweets sent a month

Social Graph

Professional Graph

Employer Brand Balance of Power

Social Recruiting?

Social Job Distribution

Social Recruiting

Social Recruiting

Social Recruiting

Why?

Target Top Talent

Reduce Noise

Build Pipelines

Costs?

Value of Hire?

Very Early Days

“there are known knowns

there are known unknowns;

there are also unknown unknowns”

What We Know

http://bit.ly/recruitingfuture

Better Informed Hires

What We Suspect

Things to consider

Your Recruitment Process

Consistency of Brand Touchpoints

Expectation Setting

Expectation Setting

How connected are you?

Two Ends of the Spectrum

“At Ryman, we had to knock this problem on the head about a year ago, when it became obvious that too much staff time was being eaten up by this nonsense”

Two Ends of the Spectrum

“If you don't trust your employees to tweet freely, it's an employee or leadership issue, not an employee Twitter policy issue”

Summary

■ Social Job Distribution isn’t Social Recruiting

■ Route to The Best Talent

■ Peer to Peer Recruitment

■ Time and Resources

■ Consistency and Expectations

■ Act Now!

You have to do something!

Contact

Matt Alder - matt@metashift.co.uk

www.metashift.co.uk/digital360