Company Confidential 1 © 2010 Nokia Social Media / 15-Mar-10 / CS

Company Confidential 2 © 2010 Nokia Social Media / 15-Mar-10 / CS

Source: http://socialnomics.net/video/ Jul 2009

Company Confidential 3 © 2010 Nokia Social Media / 15-Mar-10 / CS

Company Confidential © 2010 Nokia Social Media / 15-Mar-10 / CS6

Source: http://advertising3.spaces.live.com/blog/cns!5ECE26C3D5B83DB7!1880.entry

Company Confidential 7 © 2010 Nokia Social Media / 15-Mar-10 / CS

Company Confidential © 2010 Nokia Social Media / 15-Mar-10 / CS8

Company Confidential © 2010 Nokia Social Media / 15-Mar-10 / CS9

conversion

Corporate sites, support forums,

employees, specialty communities,

products, services, applications

Digital advertising, traditional advertising,

PR promotion, reciprocal media, SEO,

paid search

Facebook, MySpace, Twitter, niche

networks, discussion forums, private networks, social

applications

Company Confidential 11 © 2010 Nokia Social Media / 15-Mar-10 / CS

Online

domain

Campaign Peak Campaign Peak

Online

domain

TV

Banners

Viral

Print

BTL

Bought Media

Online

domain

Online

domain

TV

Banners

Viral

Print

BTL

Bought Media

Company Confidential 12 © 2010 Nokia Social Media / 15-Mar-10 / CS

Earned Media

Campaign

Campaign

Campaign

Company Confidential 13 © 2010 Nokia Social Media / 15-Mar-10 / CS

www.bringtheloveback.com http://www.youtube.com/watch?v=PAUq9r8-U-U

Company Confidential 14 © 2010 Nokia Social Media / 15-Mar-10 / CS

Source: Mohan Sawhney, Kellogg School of Management

Company Confidential 16 © 2010 Nokia Social Media / 15-Mar-10 / CS

Company Confidential 17 © 2010 Nokia Social Media / 15-Mar-10 / CS

Company Confidential © 2010 Nokia Social Media / 15-Mar-10 / CS18

2 billion Nokia Users globally

1,7 billion Internet Users

~130 official Nokia social media presences

~20 social media resources at Nokia

Company Confidential 21 © 2010 Nokia Social Media / 15-Mar-10 / CS

Company Confidential 24 © 2010 Nokia Social Media / 15-Mar-10 / CS

Company Confidential 25 © 2010 Nokia Social Media / 15-Mar-10 / CS

Company Confidential 28 © 2010 Nokia Social Media / 15-Mar-10 / CS

Company Confidential 29 © 2010 Nokia Social Media / 15-Mar-10 / CS

Company Confidential © 2010 Nokia Social Media / 15-Mar-10 / CS32

nokia.com

facebook.com/nokia

youtube.com/nokia

nokia.mobi

.com

Social Site Map

Company Confidential 34 © 2010 Nokia Social Media / 15-Mar-10 / CS

Company Confidential © 2010 Nokia Social Media / 15-Mar-10 / CS35

Company Confidential 36 © 2010 Nokia Social Media / 15-Mar-10 / CS

1900

Company Confidential © 2010 Nokia Social Media / 15-Mar-10 / CS37

Company Confidential © 2010 Nokia Social Media / 15-Mar-10 / CS39

Company Confidential © 2010 Nokia Social Media / 15-Mar-10 / CS40

Company Confidential 41 © 2010 Nokia Social Media / 15-Mar-10 / CS

Company Confidential 42 © 2010 Nokia Social Media / 15-Mar-10 / CS

Company Confidential © 2010 Nokia Social Media / 15-Mar-10 / CS43

Company Confidential 44 © 2010 Nokia Social Media / 15-Mar-10 / CS

45

•Contact xxx@nokia.com for all your Social Media needs!

•Receive feedback and approvals within 48 hours!

24/7/360 Support on SM related questions

Training/evangelist “spiritists”

Domain reservation

Best practice sharing

SMO audits

Strategic guidance

Brand clinic integration

Digital fluency program

Social Media Strategy

Social media guidelines

Creative evaluation

Creative conceptingfor SM

Company Confidential © 2010 Nokia Social Media / 15-Mar-10 / CS

Company Confidential 46 © 2010 Nokia Social Media / 15-Mar-10 / CS

Company Confidential 47 © 2010 Nokia Social Media / 15-Mar-10 / CS

Company Confidential 48 © 2010 Nokia Social Media / 15-Mar-10 / CS

Company Confidential 49 © 2010 Nokia Social Media / 15-Mar-10 / CS

Company Confidential © 2010 Nokia Social Media / 15-Mar-10 / CS50

Company Confidential 55 © 2010 Nokia Social Media / 15-Mar-10 / CS

Company Confidential 61 © 2010 Nokia Social Media / 15-Mar-10 / CS

Company Confidential 62 © 2010 Nokia Social Media / 15-Mar-10 / CS

Company Confidential 63 © 2010 Nokia Social Media / 15-Mar-10 / CS

Company Confidential 66 © 2010 Nokia Social Media / 15-Mar-10 / CS

Company Confidential 67 © 2010 Nokia Social Media / 15-Mar-10 / CS