Is cyberslang leaving you dazed and confused?

“ROTFL”

“TTYL”

“OMG”

“BTW”

“BRB”

“TMI”

Think social media has no impact on you?

MEDIA IS SOCIALThink again!

Source: PEW/Various

37%51%61%46%25%

160M

internet users contribute to news creation

social networking users get news from people they follow

Americans get their news online vs. 17% from newspapers

Britons spend their time online on social media vs.3% on news sites

Americans get their news from 4-6 online media platforms daily

bloggers in China

SOCIAL MEDIA IS LOCALNumbers that boggle

Social networking surpassed email by time spent.

The Good, The Bad and The Ugly

“In PwC Malaysia, the millennials or Generation Y (Gen Y), make up approximately 62% of our workforce”

Dato’ Johan RoslanExecutive Chairman

Malaysia’s Gen Y Unplugged:A 2009 PWC Survey on Millennials at Work

Not too late to get into the game

What this project is

An educational campaign to introduce and empower employees with social media

knowledge via a boot camp and culminating in a social media policy for employees.

How this Project will roll out

Phase 1Questionnaire to assess employees’ attitudes and level of readiness

Phase 2A series of Boot Camps designed to introduce social media, increase awareness of social media and its usage (what it is, what tools are out there, how to utilize free tools to enhance existing processes). Also to highlight the good, the bad and the ugly- One day in Penang, one day in Kuala Lumpur

Phase 3Develop a Social Media Policy to govern employees’ behaviour online

Benefits of this Project

Reach out to a new demographic

and new talent pool (Gen Y or the

Millennials)

Put in place a Social Media

Policy for employees

Enhance processes (HR to tap into

LinkedIn for recruitment; delicious

to try FourSquare; MSD to try facebook)

Empower and increase savviness of employees towards

social media and new technologies

and tools

Understand new lingo and a

new way of thinking

Do we want to be left out?