Social Media Demystified 2

Slides available on: www.threedogmarketing.com /blog

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Recap… Strategically building

relationships with individuals through

interactive social media platforms

Identify your niche & target market Visit other sites in your industry Should be integrated as part of marketing

& online business strategy Composed of past successes Expected by customers What have you done? Facebook Changes

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5 Reasons to Start Your Business Blog Today

Show expertise & experience (70% use blogs for this) Gain points with the search engines Get ahead of your competitors Blog posts keep on giving – e-books, whitepapers Shareable & Social

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Streamline Your Blog Creation Process

Identify your niche & target market Visit other sites in your industry Select your keywords Test your keywords Outline your blog post Draft your blog in 250-500 words Include 2-6 keywords several times Do not overuse keywords! Call to actionEvaluate results

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Timesaving Tips for Bloggers

Set-up a blog calendar Look at industry questions on forums Are there new industry developments? Invite guest bloggers Do you have employees who can blog? Mix it up…videos Outsource

Blogging Template

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Title Category Keywords Key pointsKey point

description 1Key point

description 2Key point

description 3Publish

date

Is your online marketing calendar effective?

Marketingonline

marketing, SEO,

keywords

organize, focus on execution, accountability,

review, working document

A good plan organizes activities and assigns people

with specific roles & responsibilities.

Planning allows team to focus on

execution & deadlines.

Detailed planning insures

accountability, who does what &

when.

Email Marketing

“20% of businesses send their emails out late, to their entire list,

and without a clear purpose.”(MarketingSherpa 2012 Email Marketing Benchmark Report)

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Email Marketing Campaign Essentials

Lists Content Essential links Mobile friendly display (38% of mobile users use smartphone) Integrate into overall marketing strategy Goal orientatedTest & measure results

Grow Your List With E-Products

Product video Whitepaper or e-book How-To Guide Industry trends, articles & comments Q & A Sheet Product sample Measure results

Advanced Strategies

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• Sales campaigns• Video marketing• Engagement

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Your Tool Box

2013 Planning

Create a Strategy Set Goals Find Resources Small wins!

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