Growing Your Dream

Best Practices for New BusinessNetworking & Social Media

Doing Business in the New Millennium

Here Wego together…

• Social Media Overview• Positioning Your Brand• Project Management Flow• Profiles Across the Web• Publicity That Gets Results• Your Treasure Hunt Success• Training Opportunities

What is Social Media?

• Social media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content.

• It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers.

• Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business.

What is Social Media?

• Web 2.0 – Know, Like, Follow, Share• Massive sharing of information• Multiple resources feeding each

other• Capacity to start and grow an online

or click-and-mortar business quickly

Social Media• A social network service focuses

on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.

What is Social Media?

Who is succeeding?• Major Corps• Small Business• Experts• Network Mktg• Employment• Entrepreneurs

• Market Research• Website Owners• TeleWebinars• Publishing• Coaching• Subscriptions/

other people’s products

Where are you?

How can you position yourself?

• Determine how to brand• Create profiles to match your

brand• Create accounts in Major Places• Social bookmarking strategy• Participate in groups

Branding ExamplesLinkedIn

Facebook

About.me

Google+

Website

Project ManagementWhat is your goal?Who else will be involved & at what

level?When do you want to accomplish it by?What are the resources you will need?How are your daily tasks structured?Where are schedule/tasks/details

visible?Support network – people, places and

things

Goals

Keywords

Adwords Keyword Tool

Keywords & SEO• Keywords

– Adwords Tool– Selection– Placement– Consistency– Experimentation

• Search Engine Optimization– Keywords– Content– Graphics– Google+ Posts

Competitors

• Google Your Keywords– Examine the list – see if you are there

• Websites– Right click – ‘View Source’

• Pages– Facebook, LinkedIn, Google+, Twitter

Top Organic Listing

and

Google+ Posting

Notice Google+ postin

gs

Profiles• Facebook• LinkedIN• Google+• Twitter• Gravatar• About.me

Publicity The Hook

Short – Impactful Elevator Pitch Create Urgency - Draw Attention

Timely Piece Tie-in to Current Events Time of Year

Explain Your Topic in a ‘Media’ Way One-sheet impactful presentation – Why? Be Entertaining – Delightful – Real

Create Relationships w/ Local Media Newspaper, Television. Radio, Internet Hosts

Social Media & Networking

Blogging

Twittering About…

Keywor

ds

Competitors

I Don’t Know Enough

AdWordsKeyword ToolMayhem toMetanoia

Increased Engagement

Traffic Generation

Evaluate Results

Recap• Social Media

– Intentional Communities• Business Applications

– Mission, Message, Traffic, Sales• Positioning for Success

– Management, Deployment, Publicity• Getting Started

– Strategic Plan, Profile, Networks, Execution• Twitter

– Registration, Deliberation, Integration• Blogging

– Expertise, Placement, Signature• Treasure Map

– Metanoia Management

Specific Training for YouJust for today – w/ set appointment3 – One-hour sessions focused on

area of your choice = $199 a 66% discount– Includes – personal training your

location /computer with hands-on instruction in-person or via SKYPE… an excellent alternative to minimize down time. • recommended bi-weekly sessions for best

results with time to practice

Contact: Coach@BeTheDream.comPhone: 480-633-7179