Instagram Module

James O’ConnellProduct SchoolAugust 16, 2016

Competitive Analysis

● Dinosaurs● Copycats● Social content in

beauty industry

Key Personas

● D.I.Y.s● Saloners● First-Timers

Madison-Reed’s Pain Point

Measuring Success

Opportunity Hypotheses

Validating the Opportunity

MVP

● Interactive photo feeds● Curated by hashtags

USERS INSTAGRAM WEBSITE USERS

Feature Launch

Post Launch Plan

● Measurement● Monitor NPS● Recommendation

Thanks!

Appendix