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Social Media for Claims: Capitalize Now and Stay Ahead of the Game

Date post: 08-May-2015
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Page 1: Social Media for Claims: Capitalize Now and Stay Ahead of the Game
Page 2: Social Media for Claims: Capitalize Now and Stay Ahead of the Game

Social Media: Stay Ahead of the Game

Katie PeetSocial Media DirectorState Auto Insurance

The views and opinions expressed herein are strictly those of Katie Peet in her individual capacity and are not official statements of State Auto Insurance Companies.

Page 3: Social Media for Claims: Capitalize Now and Stay Ahead of the Game

@katieherbstpeet

Images so

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Page 4: Social Media for Claims: Capitalize Now and Stay Ahead of the Game

@katieherbstpeet

Page 5: Social Media for Claims: Capitalize Now and Stay Ahead of the Game

@katieherbstpeet

Page 6: Social Media for Claims: Capitalize Now and Stay Ahead of the Game

First, A Look Back

Source: W

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Page 7: Social Media for Claims: Capitalize Now and Stay Ahead of the Game

@katieherbstpeet

Source: State Auto Archives

Page 8: Social Media for Claims: Capitalize Now and Stay Ahead of the Game

@katieherbstpeet

Page 9: Social Media for Claims: Capitalize Now and Stay Ahead of the Game

@katieherbstpeet

Source: State Auto Archives

Page 10: Social Media for Claims: Capitalize Now and Stay Ahead of the Game

@katieherbstpeet

Source: State Auto Archives

Page 11: Social Media for Claims: Capitalize Now and Stay Ahead of the Game

@katieherbstpeet

Source: State Auto Archives

Page 12: Social Media for Claims: Capitalize Now and Stay Ahead of the Game

@katieherbstpeet

Source: Steph

en B Calvert

Creative Co

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Page 13: Social Media for Claims: Capitalize Now and Stay Ahead of the Game

@katieherbstpeet

Source: W

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Page 14: Social Media for Claims: Capitalize Now and Stay Ahead of the Game

@katieherbstpeet

Page 15: Social Media for Claims: Capitalize Now and Stay Ahead of the Game

@katieherbstpeet

Page 16: Social Media for Claims: Capitalize Now and Stay Ahead of the Game

@katieherbstpeet

Page 17: Social Media for Claims: Capitalize Now and Stay Ahead of the Game

@katieherbstpeet

Source: State Auto Archives

Page 18: Social Media for Claims: Capitalize Now and Stay Ahead of the Game

Now, A Look at Today

Source: W

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edia Com

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Page 19: Social Media for Claims: Capitalize Now and Stay Ahead of the Game

@katieherbstpeet

Source: Socialnom

ics.com

Page 20: Social Media for Claims: Capitalize Now and Stay Ahead of the Game

@katieherbstpeet

Page 21: Social Media for Claims: Capitalize Now and Stay Ahead of the Game

@katieherbstpeet

Page 22: Social Media for Claims: Capitalize Now and Stay Ahead of the Game

@katieherbstpeet

Page 23: Social Media for Claims: Capitalize Now and Stay Ahead of the Game

@katieherbstpeet

Page 24: Social Media for Claims: Capitalize Now and Stay Ahead of the Game

@katieherbstpeet

Page 25: Social Media for Claims: Capitalize Now and Stay Ahead of the Game

@katieherbstpeet

Page 26: Social Media for Claims: Capitalize Now and Stay Ahead of the Game

@katieherbstpeet

Page 27: Social Media for Claims: Capitalize Now and Stay Ahead of the Game

@katieherbstpeet

Page 28: Social Media for Claims: Capitalize Now and Stay Ahead of the Game

@katieherbstpeet

Page 29: Social Media for Claims: Capitalize Now and Stay Ahead of the Game

@katieherbstpeet

Page 30: Social Media for Claims: Capitalize Now and Stay Ahead of the Game

@katieherbstpeet

Page 31: Social Media for Claims: Capitalize Now and Stay Ahead of the Game

@katieherbstpeet

Social media is about people.

Page 32: Social Media for Claims: Capitalize Now and Stay Ahead of the Game

@katieherbstpeet

Social media is the human experience, live.storify.com/CNN/tweets-from-the-boston-manhunt

Page 33: Social Media for Claims: Capitalize Now and Stay Ahead of the Game

@katieherbstpeet

Our world is forever changed.

Page 34: Social Media for Claims: Capitalize Now and Stay Ahead of the Game

@katieherbstpeet

Source: State Auto Archives

Page 35: Social Media for Claims: Capitalize Now and Stay Ahead of the Game

@katieherbstpeet

You are part of this.

Page 36: Social Media for Claims: Capitalize Now and Stay Ahead of the Game

@katieherbstpeet

“The old marketing adage is that a satisfied customer will tell 5-7 of their friends about their experience, whereas the dissatisfied customer will tell 15-20. Today, an unhappy customer will tell ‘a million of their closest strangers.’”

Joseph Jaffe, Customer Service Manifesto, 2010

Page 37: Social Media for Claims: Capitalize Now and Stay Ahead of the Game

@katieherbstpeet

Page 38: Social Media for Claims: Capitalize Now and Stay Ahead of the Game

@katieherbstpeet

Page 39: Social Media for Claims: Capitalize Now and Stay Ahead of the Game

Social Media: Stay Ahead of the Game

Katie PeetSocial Media DirectorState Auto Insurance

The views and opinions expressed herein are strictly those of Katie Peet in her individual capacity and are not official statements of State Auto Insurance Companies.


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