Date post: | 05-Dec-2014 |
Category: |
Travel |
Upload: | susan-mcnaughton-social-media-management |
View: | 7,179 times |
Download: | 0 times |
CRAIL FOOD FESTIVAL 2013Using Social Media to Promote a Festival
CRAIL FOOD FESTIVAL - WEBSITE
STRATEGY FOR WEBSITE
Moved to Wordpress site in 2012 Displays Facebook Updates in side-
bar Multi-page to allow us to change
information quickly and promote participants
Header image includes logo with dates for next Festival
Volunteer authors can add articles Twitter stream on Website Sign-up form for following too
CRAIL FOOD FESTIVAL - FACEBOOK
STRATEGY FOR FACEBOOK
Content-rich, with lots of varied updates photographs questions recipe links
Promote other events in the area ‘Like’ other events and local businesses Encourage others to participate via the
page
CRAIL FOOD FESTIVAL - TWITTER
STRATEGY FOR TWITTER
Say something interesting to encourage followers
Post links to new content created on Facebook, to encourage more people to join us there
Post links to articles created on the Website
Be conversational with others in a friendly ‘voice of the Festival’
Promote local events and local businesses
Follow people who are interested in food Join in relevant Twitter conversations Encourage visits to website Answer questions
CRAIL FOOD FESTIVAL - FLICKR
STRATEGY FOR FLICKR
Set up a group where Flickr users can share photographs taken at the Crail Food Festival
Encourage people to join by publicising existence of the group via our Twitter page
Use the photographs for promotion, crediting the creators
CRAIL FOOD FESTIVAL - YOUTUBE
We don’t yet have a YouTube Channel for Crail Food Festival – this is just a playlist
STRATEGY FOR YOUTUBE
In 2011 and 2012 we did not have sufficient content to merit a Crail Food Festival YouTube channel
Collation of video content curated by Susan McNaughton on her channel: http://www.youtube.com/playlist?list=PL449032723249808E&feature=plcp
We now have 16 videos about Crail Food Festival – may be time to create a channel?
HOW DO PEOPLE FIND US ON-LINE?
Every web presence encourages visits to others (linking)
Traditional marketing still used too Posters (have our Website,
Facebook & Twitter on) Flyers (have our Website,
Facebook & Twitter on) Press – some articles written
about us Press advertising in local
papers
WHO HELPED US?
Facebook – Admins Eileen Wood Finlay Kerr Graham Anderson Susan McNaughton
Twitter Susan McNaughton Derek Swan
@Hungry_Swan
WHO CREATED CONTENT?
‘Blog’ posts Chiara Pannozzo – author of the ‘
Wine and Olives’ blog has helped for 2 years, with interviews published on Crail Food Festival website
Phil Cook – author of the ‘Philly’s Food World’ blog who devised a recipe, interviewed a local restauranteur and blogged about it as well as making a video
Victoria Pitkin – author of ‘21st Century Urban Housewife’ blog wrote about her visit to Crail Food Festival
Fi – author of ‘Made by Fi’ blog wrote about her visit to Crail Food Festival
WHO CREATED CONTENT - 2
Sandy Stevenson – created video content in 2011 As @TourScotland he has over
42,000 followers Explore St Andrews – created
video content in 2012, interviewing Chris Walker and also featuring the Crail Skiff
Douglas Baird – created video content in 2012 As @BairdTravels he has over
5,000 followers
WHAT ARE WE NOT YET DOING?
Emailing newsletters We collected a list of attendees at 2012
Festival, but we don’t yet have a system for emailing
Good signage Attracting ‘passing trade’ Directing people round Crail once
they’re here for the Festival Publicising/working our Flickr
presence Pinterest – could be great for building
pages of photographs about Crail Google+
WHAT DO WE NEED FOR 2013?
Photographs! People who share – via Twitter, Facebook,
Google+ Bloggers – people who write about Crail Interested foodies Videos – inc. making video from still photos Local businesses who want to learn the
skills Never to late to join in the fun!
Presented by: Susan McNaughton16 November 2012 – Crail, Fife
Providing social media services for Festivals and Events
More @SusanMcNaughtonhttp://www.susanmcnaughton.comEmail: [email protected]