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SOCIAL MEDIA FOR FILMMAKERSDOK.Incubator, Telc 2012
WOLFGANG GUMPELMAIER
• New Media Consultant
• Blogger, Speaker, Coach
• Social Film Marketing & Crowdfunding
• CO-Founder of www.ununi.tv
• Member of www.ikosom.de
• Senior Consultant Social Media
• TrendScout at TrendOne
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Bildquelle: DOKVILLE 2011
INTRODUCTION
WHAT IS SOCIAL MEDIA?
Wikipedia:
Social media includes web-based and mobile based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals.
WHAT IS SOCIAL MEDIA?
Matias Roskos:
The Social Web is not a marketing-channel. It‘s about communication. And Social Media are the individual components on the Internet that define the Social Web‘s technical frame.
Source: The Conversation Prism
Source: Emanuel Vivier
WHYSOCIAL MEDIA?
Source: Social Media Count
WHY SOCIAL MEDIA?
Source: play communication
WHYSOCIAL MEDIA?
Seth Godin:„The point is: you can find Ukrainian folk dancers and connect with them. Cause you wanna be connected.“
WHY SOCIAL MEDIA?
Source: The Long Tail
Chris Anderson:
„Our culture and economy isshifting away from a focus on arelatively small number of"hits" (mainstream products andmarkets) at the head of the demand curve and toward ahuge number of niches in the tail.“
(SOCIAL MEDIA) STRATEGY
ON THE ONE HAND...
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Source: Netzpiloten
Traditional distribution:
•Theatrical
•DVD
•Pay-TV
•Free-to-air-TV
ON THE OTHER HAND...
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Source: Faceparty by RichardAM
• Set Top Boxes
• Mobile Devices
• Hybrid Distribution
• Web TV, VoD
• P2P-networks
• Social TV
• Broadband
• 3D & Digital Cinema
• Crowdsourcing & Crowdfunding
GOALS
•Getting your film out there
•Selling your film
•Building a community
•Raising awareness for a topic
•Building a reputation
•Getting some feedback
•etc. Source: Social Mojo
RESOURCES
•Budget
•Time
•People
•Technology
•etc. Source: Social Mojo
CONTENT
own vs. user-generated/external
TOOLS
DISTRIBUTION
DISTRIBUTION
DISTRIBUTION
MARKETING
Source: The Dark Knight Rises
CROWDSOURCING
FINANCING
MONITORING
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COPYRIGHTSPeople consume films
whenever, however, whereever they want!
HOW TO START?
STEP BY STEP
• Look around
• Register a profile
• Find some friends
• Make your first steps
• Learn from others
• Interact with others
• Identify influencers
• Become a resource
• Monitor your activities
• Optimize your strategy
• Benefit from Social Media
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Facebook‘s statistic:
•More than 900 million active users
•526 million daily active users on average in March 2012
•Average user has 130 friends
• More than 42 million Pages with ten or more Likes
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GOOGLE+
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Source: The Movie Bit
YOUTUBE
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Source: YouTube Blog
• Launched in 2005
• 2nd largest search engine
• 72 hours video uploads per minute
• 800 million unique users/month
• 4 billion videos viewed per day
BLOGS
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Wikipedia:
„A blog (...) is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.“
Source: The Hobbit Blog
Source: Irrational Realm,
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COLLABORATION
MONITORING
OTHER TOOLS
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• business networks: Xing, LinkedIn
• photo-/videosharing: Pinterest, DailyMotion, Vimeo
• location based services: Google Places, Foursquare
• social bookmarking: Delicious, Digg, Diigo
• presentations: Slideshare, Scribd, Prezi
• collaboration: DropBox, Google Docs
• etc.
EXCURSION:CROWDFUNDING
„crowdfunding is about the financing of projects and people by (large) crowds.“
WHAT ISCROWDFUNDING?
„In October we reached $100 million in pledges and had our one millionth backer.“
Kickstarter
CROWDFUNDING STATISTICS
CROWDFUNDING PLATFORMS
Source: Intuit/Column Five
HOW CROWDFUNDING WORKS
MERCHFUNDING
EXAMPLES
WE ARE THE STRANGE
LOST PLACES
HOMOPHOBIA
TASTE THE WASTE
WATER MAKES MONEY
INVASION OF THE NOT QUITE DEAD
ROCKSTARS OF URBAN ART
GOLDEN RULES
• Start with people who share your interests (family, friends, colleagues)
• Learn (from) Social Media
• Learn from others
• Plan your communication
• Start small, then grow your activites
• Don‘t expect too much
• Be active
• Be creative
• Be authentic
• Monitor your activities
• Stay up to date
• Show your expertise
• Incorporate into daily routine
GOTTA SHARE
LINKS•Selling your film without selling your soul
•Webdocs - Survival Guide for Online Filmmakers
•Fans, Friends and Followers
•Think outside the box office
•The Long Tail
•Tribes
•Filmcourage
CONTACT
eMail: [email protected]
Web: ww.socialfilmmarketing.com
Facebook: /socialfilmmarketing
Twitter : /gumpelmaier
Slides: http://www.slideshare.net/gumpelmaier
Delicious: http://www.delicious.com/gumpel
THANK YOU FOR YOUR ATTENTION!