1. SOCIAL MEDIACommunications & Marketing in Golf

2. Todays Presentation History Theory Planning Our Research The Process Platforms 3. Resources www.socialmediaexaminer.com www.hubspot.com A Golf Clubs Guide to using Social Media . Andrew Wood, www.cunninglyclever.com http://golfsouthaustralia.blogspot.com 4. HistoryBulletin Board Systems Commercial Online(BBSs) (1979 1995) Services (1979 2001) 5. HistoryWWW (1991 ) Email (1992 ) 6. HistoryIRC & Instant Messenger P2P / BitTorrent Sharing (1998)(1999) 7. HistorySocial Networking & Social News Websites FriendsterMy SpaceFacebook2002 - 2003 2004 2007 8. DefinitionGiving people a reason to talk about YOURSTUFF & making it easier for that conversationto take placeSM = mobility and tactics for making thosemessages more shareable 9. Why it is working Users are not forced to view or use socialmedia like an ad they choose to use it The old communication model was amonologue The new communication model is adialogue The goal is not to control the conversation -it is to enable, inspire, influence and engage 10. Why it is workingReach Provide scale and enable anyone to reach a global audience.Accessibility Social media tools are generally available to anyone at little orno costUsability Doesnt require specialist skills or training like traditionalmediaTimelinessSM is capable of virtually instantaneous responsesPermanenceSM can be altered almost instantaneously by comments 11. We like the WebQuick Stats Internet grown 14% since 2009 1.9 billion Internet usersworldwide 255 million website (21.4 addedsince 2010) 152 million blogs 12. We like to Connect Quick Stats Facebook overtaken Google as the most visited website 175 million Facebook users log on every 24 hours 65 million access through a mobile device 30 billion pieces of info shared on Facebook every monthAustralia 10.63 million FB users 49% total population / 62% online population__________________________________________________________Ref: www.socialbakers.com 13. FacebookAustralian Club Golfers Australian Facebook Users