Social Media and Harm Reduction

The imperative for Web 2.0 enabled harm reduction services

Presenter: Ray Stephens

@regenuchttp://www.facebook.com/ReGenUC

It’s not about the tools

It’s about a way of thinking

This is not Social Media

This is Social Media

Meeting people where they are at

Source: Tomas Baekdal http://bit.ly/P2Ohco

ReGen and Social Media

http://www.scoop.it/t/alcohol-other-drug-issues-in-the-media

Social Media survey

Advocacy

• Global & local

• Co-ordinated but not centralised

• ‘Old media’ access

• Stonetree

• Methadone

Campaigns

Campaigns

Hello Sunday Morning

Queer as Folk

Dreams Up in Smoke

Learning

• Shared

• Timely

• Cheap

• Motivated

Research

• Dissemination

• Extend reach

• Monitor trends

• APSAD

Service Delivery• Privacy

• Closed groups

• Peer support

• Providing Information

Challenges

• Culture• Productivity• Reputation• Control

• Practice

Who to post

Cultural Strategies

8 things you can do

1. Meet people where they are at2. Make your website a meeting place3. Work with others4. Reward participation5. Crowd source6. Speak ‘with’, rather than talk ‘at’7. Measure and review8. Be transparent

Resources

Everything you need to know:http://bit.ly/SMResource

Good to follow:Social Media ExaminerNonprofit Tech 2.0 (nonprofitorgs)jeffbullas.comBeth's BlogThe Nonprofit Facebook GuyHubspot Marketing Resources