41
Social Media for Non Profits
| Date post: | 11-Aug-2014 |
| Category: |
Business |
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Social Mediafor Non Profits
Social Media is people using tools (like blogs amp video) and sites (like Facebook
amp Twitter) to share content and have conversations online
What is Social Media
Key Social
Platforms
Blogging
PhotoSharing
VideoSharing
Podcasts
MessageBoards Chat
Rooms
SocialNetworking
Widgets
RSS
MicroBlogging
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
amp amp amp
In 2005 8 of all adults online had a profile on a social network site Today 35 do
Why should we care
Source Pew Internet amp American Life Report (January 2009)
In December 2008 76 million people visited MySpace - a 10 increase from the previous year
50 of adults online have a profile on MySpace
Sources ComScore Inc (December 2008)Pew Internet amp American Life Report (January 2009) Unless otherwise noted stats are for the United States
In December 2008 545 million people visited Facebook - a 57 increase from the previous year
22 of adults online have a profile on Facebook
Sources ComScore Inc (December 2008)Pew Internet amp American Life Report (January 2009)
In August 2008 237 million people visited YouTube
Every minute 13 hours of video are uploaded to YouTube
1 out of 3 videos viewed online is on YouTube
Source ComScore Inc (August 2008)
64 million people worldwide use the photo sharing site Flickr
More than 3 billion images are posted on Flickr
Each day 25 to 3 million new photos are uploaded
Sources ComScore Inc (December 2008)Wikipedia
In December 2008 45 million people visited Twitter - a 753 increase from the previous year
70 of twitter users joined in lsquo08
5-10 thousand new accounts are created dailySources Compete (December 2008) Hubspot State of the Twittersphere (December 2008)
ldquoIf you are online you are using social mediardquoUniversal McCain Comparative Study on Social Media Trends (March 2008)
73 of active online users have read a blog
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
57 have joined a Social Network
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
55 have uploaded photos
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
22 have uploaded videos
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
In 2007 total online giving in the US reached over $10 billion - a 52 increase over 2006
51 of wealthy donors prefer to give online
Source Convio The Wired Wealthy (March 2008)
Your donors are online
52 of these ldquowired wealthyrdquo donors use YouTube
14 use MySpace 12 use Flickr 9 use Facebook
Source Convio The Wired Wealthy (March 2008)
and they use Social Media
Social Media + Non ProfitsMaking the connection
Non profits on MySpace
Non profits on Facebook
Non profits on YouTube
Non profits on Flickr
Non profits on Twitter
Non profits on Changeorg
51 of social network users have 2 or more online profiles
Savvy non profits are on more than one Social Media site
Source Pew Internet amp American Life Report (January 2009)
Notice a trend
ldquoThe real value of social media is that it exponentially leverages word-of-mouthrdquoJohn Haydon marketing consultant
Epic Change used Twitter to raise over $11000 in just 48 hours to help build a classroom in Tanzania
Source Tweetsgivingorg
Twitter Success Story
Over 98 of donors had never before donated to Epic Change
- Clear achievable but audacious goal
- Short deadline gave sense of urgency
- Easy to understand easy to give
- Fun positive focus
- Leveraged existing networks
- Recognized top donors
Why it worked
The ldquoDollars for Darfurrdquo Group on Facebook has over 5000 student members and raised almost $150000 in 2007 to help stop the genocide in Sudan
Source Nonprofit 20 (November 2008)
Facebook Success Story
- Harnessed the power of young people
- Used the right Social Media networks
- Easy to get involved
- Incentives for top fundraisers
Why it worked
Source savedarfurorgdollarsfordarfur
Oxfam America created a photo petition campaign on Flickr to put pressure on Starbucks to give poor coffee farmers in Ethiopia a chance to earn more profits It worked
Source oxfamamericaorgwhatwedocampaignscoffeestarbucks
Flickr Success Story
- Simple clear message
- Easy to get involved
- Leveraged existing supporters
- Integrated campaign across multiple Social Media sites- Frequent updates
- PR
Why it worked
Photos Oxfam America
for Non Profits (and everyone else)
The 5 Rules of Social Media
1 Listen Social Media is not about you Itrsquos about peoplersquos relationships with you Listen before you speak
5 Rules of Social Media for Non Profits
2 Get involved Social Media is about conversations and building relationships It takes effort
Donrsquot just talk about yourself Ask questions engage people and link Most of all be inspiring
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
3 Give up control You canrsquot control the conversation If you want people to spread your message you have to trust them
Listen Inspire Engage Let go
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
4 Be honest You canrsquot spin the truth with Social Media Be open honest and authentic in everything you say and do
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
5 Think long term Donrsquot expect immediate easily measurable results It takes time to build trust and make connections
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
Thank you(now go out there and connect)
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
Social Media is people using tools (like blogs amp video) and sites (like Facebook
amp Twitter) to share content and have conversations online
What is Social Media
Key Social
Platforms
Blogging
PhotoSharing
VideoSharing
Podcasts
MessageBoards Chat
Rooms
SocialNetworking
Widgets
RSS
MicroBlogging
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
amp amp amp
In 2005 8 of all adults online had a profile on a social network site Today 35 do
Why should we care
Source Pew Internet amp American Life Report (January 2009)
In December 2008 76 million people visited MySpace - a 10 increase from the previous year
50 of adults online have a profile on MySpace
Sources ComScore Inc (December 2008)Pew Internet amp American Life Report (January 2009) Unless otherwise noted stats are for the United States
In December 2008 545 million people visited Facebook - a 57 increase from the previous year
22 of adults online have a profile on Facebook
Sources ComScore Inc (December 2008)Pew Internet amp American Life Report (January 2009)
In August 2008 237 million people visited YouTube
Every minute 13 hours of video are uploaded to YouTube
1 out of 3 videos viewed online is on YouTube
Source ComScore Inc (August 2008)
64 million people worldwide use the photo sharing site Flickr
More than 3 billion images are posted on Flickr
Each day 25 to 3 million new photos are uploaded
Sources ComScore Inc (December 2008)Wikipedia
In December 2008 45 million people visited Twitter - a 753 increase from the previous year
70 of twitter users joined in lsquo08
5-10 thousand new accounts are created dailySources Compete (December 2008) Hubspot State of the Twittersphere (December 2008)
ldquoIf you are online you are using social mediardquoUniversal McCain Comparative Study on Social Media Trends (March 2008)
73 of active online users have read a blog
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
57 have joined a Social Network
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
55 have uploaded photos
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
22 have uploaded videos
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
In 2007 total online giving in the US reached over $10 billion - a 52 increase over 2006
51 of wealthy donors prefer to give online
Source Convio The Wired Wealthy (March 2008)
Your donors are online
52 of these ldquowired wealthyrdquo donors use YouTube
14 use MySpace 12 use Flickr 9 use Facebook
Source Convio The Wired Wealthy (March 2008)
and they use Social Media
Social Media + Non ProfitsMaking the connection
Non profits on MySpace
Non profits on Facebook
Non profits on YouTube
Non profits on Flickr
Non profits on Twitter
Non profits on Changeorg
51 of social network users have 2 or more online profiles
Savvy non profits are on more than one Social Media site
Source Pew Internet amp American Life Report (January 2009)
Notice a trend
ldquoThe real value of social media is that it exponentially leverages word-of-mouthrdquoJohn Haydon marketing consultant
Epic Change used Twitter to raise over $11000 in just 48 hours to help build a classroom in Tanzania
Source Tweetsgivingorg
Twitter Success Story
Over 98 of donors had never before donated to Epic Change
- Clear achievable but audacious goal
- Short deadline gave sense of urgency
- Easy to understand easy to give
- Fun positive focus
- Leveraged existing networks
- Recognized top donors
Why it worked
The ldquoDollars for Darfurrdquo Group on Facebook has over 5000 student members and raised almost $150000 in 2007 to help stop the genocide in Sudan
Source Nonprofit 20 (November 2008)
Facebook Success Story
- Harnessed the power of young people
- Used the right Social Media networks
- Easy to get involved
- Incentives for top fundraisers
Why it worked
Source savedarfurorgdollarsfordarfur
Oxfam America created a photo petition campaign on Flickr to put pressure on Starbucks to give poor coffee farmers in Ethiopia a chance to earn more profits It worked
Source oxfamamericaorgwhatwedocampaignscoffeestarbucks
Flickr Success Story
- Simple clear message
- Easy to get involved
- Leveraged existing supporters
- Integrated campaign across multiple Social Media sites- Frequent updates
- PR
Why it worked
Photos Oxfam America
for Non Profits (and everyone else)
The 5 Rules of Social Media
1 Listen Social Media is not about you Itrsquos about peoplersquos relationships with you Listen before you speak
5 Rules of Social Media for Non Profits
2 Get involved Social Media is about conversations and building relationships It takes effort
Donrsquot just talk about yourself Ask questions engage people and link Most of all be inspiring
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
3 Give up control You canrsquot control the conversation If you want people to spread your message you have to trust them
Listen Inspire Engage Let go
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
4 Be honest You canrsquot spin the truth with Social Media Be open honest and authentic in everything you say and do
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
5 Think long term Donrsquot expect immediate easily measurable results It takes time to build trust and make connections
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
Thank you(now go out there and connect)
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
Key Social
Platforms
Blogging
PhotoSharing
VideoSharing
Podcasts
MessageBoards Chat
Rooms
SocialNetworking
Widgets
RSS
MicroBlogging
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
amp amp amp
In 2005 8 of all adults online had a profile on a social network site Today 35 do
Why should we care
Source Pew Internet amp American Life Report (January 2009)
In December 2008 76 million people visited MySpace - a 10 increase from the previous year
50 of adults online have a profile on MySpace
Sources ComScore Inc (December 2008)Pew Internet amp American Life Report (January 2009) Unless otherwise noted stats are for the United States
In December 2008 545 million people visited Facebook - a 57 increase from the previous year
22 of adults online have a profile on Facebook
Sources ComScore Inc (December 2008)Pew Internet amp American Life Report (January 2009)
In August 2008 237 million people visited YouTube
Every minute 13 hours of video are uploaded to YouTube
1 out of 3 videos viewed online is on YouTube
Source ComScore Inc (August 2008)
64 million people worldwide use the photo sharing site Flickr
More than 3 billion images are posted on Flickr
Each day 25 to 3 million new photos are uploaded
Sources ComScore Inc (December 2008)Wikipedia
In December 2008 45 million people visited Twitter - a 753 increase from the previous year
70 of twitter users joined in lsquo08
5-10 thousand new accounts are created dailySources Compete (December 2008) Hubspot State of the Twittersphere (December 2008)
ldquoIf you are online you are using social mediardquoUniversal McCain Comparative Study on Social Media Trends (March 2008)
73 of active online users have read a blog
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
57 have joined a Social Network
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
55 have uploaded photos
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
22 have uploaded videos
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
In 2007 total online giving in the US reached over $10 billion - a 52 increase over 2006
51 of wealthy donors prefer to give online
Source Convio The Wired Wealthy (March 2008)
Your donors are online
52 of these ldquowired wealthyrdquo donors use YouTube
14 use MySpace 12 use Flickr 9 use Facebook
Source Convio The Wired Wealthy (March 2008)
and they use Social Media
Social Media + Non ProfitsMaking the connection
Non profits on MySpace
Non profits on Facebook
Non profits on YouTube
Non profits on Flickr
Non profits on Twitter
Non profits on Changeorg
51 of social network users have 2 or more online profiles
Savvy non profits are on more than one Social Media site
Source Pew Internet amp American Life Report (January 2009)
Notice a trend
ldquoThe real value of social media is that it exponentially leverages word-of-mouthrdquoJohn Haydon marketing consultant
Epic Change used Twitter to raise over $11000 in just 48 hours to help build a classroom in Tanzania
Source Tweetsgivingorg
Twitter Success Story
Over 98 of donors had never before donated to Epic Change
- Clear achievable but audacious goal
- Short deadline gave sense of urgency
- Easy to understand easy to give
- Fun positive focus
- Leveraged existing networks
- Recognized top donors
Why it worked
The ldquoDollars for Darfurrdquo Group on Facebook has over 5000 student members and raised almost $150000 in 2007 to help stop the genocide in Sudan
Source Nonprofit 20 (November 2008)
Facebook Success Story
- Harnessed the power of young people
- Used the right Social Media networks
- Easy to get involved
- Incentives for top fundraisers
Why it worked
Source savedarfurorgdollarsfordarfur
Oxfam America created a photo petition campaign on Flickr to put pressure on Starbucks to give poor coffee farmers in Ethiopia a chance to earn more profits It worked
Source oxfamamericaorgwhatwedocampaignscoffeestarbucks
Flickr Success Story
- Simple clear message
- Easy to get involved
- Leveraged existing supporters
- Integrated campaign across multiple Social Media sites- Frequent updates
- PR
Why it worked
Photos Oxfam America
for Non Profits (and everyone else)
The 5 Rules of Social Media
1 Listen Social Media is not about you Itrsquos about peoplersquos relationships with you Listen before you speak
5 Rules of Social Media for Non Profits
2 Get involved Social Media is about conversations and building relationships It takes effort
Donrsquot just talk about yourself Ask questions engage people and link Most of all be inspiring
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
3 Give up control You canrsquot control the conversation If you want people to spread your message you have to trust them
Listen Inspire Engage Let go
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
4 Be honest You canrsquot spin the truth with Social Media Be open honest and authentic in everything you say and do
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
5 Think long term Donrsquot expect immediate easily measurable results It takes time to build trust and make connections
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
Thank you(now go out there and connect)
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
amp amp amp
In 2005 8 of all adults online had a profile on a social network site Today 35 do
Why should we care
Source Pew Internet amp American Life Report (January 2009)
In December 2008 76 million people visited MySpace - a 10 increase from the previous year
50 of adults online have a profile on MySpace
Sources ComScore Inc (December 2008)Pew Internet amp American Life Report (January 2009) Unless otherwise noted stats are for the United States
In December 2008 545 million people visited Facebook - a 57 increase from the previous year
22 of adults online have a profile on Facebook
Sources ComScore Inc (December 2008)Pew Internet amp American Life Report (January 2009)
In August 2008 237 million people visited YouTube
Every minute 13 hours of video are uploaded to YouTube
1 out of 3 videos viewed online is on YouTube
Source ComScore Inc (August 2008)
64 million people worldwide use the photo sharing site Flickr
More than 3 billion images are posted on Flickr
Each day 25 to 3 million new photos are uploaded
Sources ComScore Inc (December 2008)Wikipedia
In December 2008 45 million people visited Twitter - a 753 increase from the previous year
70 of twitter users joined in lsquo08
5-10 thousand new accounts are created dailySources Compete (December 2008) Hubspot State of the Twittersphere (December 2008)
ldquoIf you are online you are using social mediardquoUniversal McCain Comparative Study on Social Media Trends (March 2008)
73 of active online users have read a blog
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
57 have joined a Social Network
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
55 have uploaded photos
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
22 have uploaded videos
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
In 2007 total online giving in the US reached over $10 billion - a 52 increase over 2006
51 of wealthy donors prefer to give online
Source Convio The Wired Wealthy (March 2008)
Your donors are online
52 of these ldquowired wealthyrdquo donors use YouTube
14 use MySpace 12 use Flickr 9 use Facebook
Source Convio The Wired Wealthy (March 2008)
and they use Social Media
Social Media + Non ProfitsMaking the connection
Non profits on MySpace
Non profits on Facebook
Non profits on YouTube
Non profits on Flickr
Non profits on Twitter
Non profits on Changeorg
51 of social network users have 2 or more online profiles
Savvy non profits are on more than one Social Media site
Source Pew Internet amp American Life Report (January 2009)
Notice a trend
ldquoThe real value of social media is that it exponentially leverages word-of-mouthrdquoJohn Haydon marketing consultant
Epic Change used Twitter to raise over $11000 in just 48 hours to help build a classroom in Tanzania
Source Tweetsgivingorg
Twitter Success Story
Over 98 of donors had never before donated to Epic Change
- Clear achievable but audacious goal
- Short deadline gave sense of urgency
- Easy to understand easy to give
- Fun positive focus
- Leveraged existing networks
- Recognized top donors
Why it worked
The ldquoDollars for Darfurrdquo Group on Facebook has over 5000 student members and raised almost $150000 in 2007 to help stop the genocide in Sudan
Source Nonprofit 20 (November 2008)
Facebook Success Story
- Harnessed the power of young people
- Used the right Social Media networks
- Easy to get involved
- Incentives for top fundraisers
Why it worked
Source savedarfurorgdollarsfordarfur
Oxfam America created a photo petition campaign on Flickr to put pressure on Starbucks to give poor coffee farmers in Ethiopia a chance to earn more profits It worked
Source oxfamamericaorgwhatwedocampaignscoffeestarbucks
Flickr Success Story
- Simple clear message
- Easy to get involved
- Leveraged existing supporters
- Integrated campaign across multiple Social Media sites- Frequent updates
- PR
Why it worked
Photos Oxfam America
for Non Profits (and everyone else)
The 5 Rules of Social Media
1 Listen Social Media is not about you Itrsquos about peoplersquos relationships with you Listen before you speak
5 Rules of Social Media for Non Profits
2 Get involved Social Media is about conversations and building relationships It takes effort
Donrsquot just talk about yourself Ask questions engage people and link Most of all be inspiring
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
3 Give up control You canrsquot control the conversation If you want people to spread your message you have to trust them
Listen Inspire Engage Let go
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
4 Be honest You canrsquot spin the truth with Social Media Be open honest and authentic in everything you say and do
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
5 Think long term Donrsquot expect immediate easily measurable results It takes time to build trust and make connections
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
Thank you(now go out there and connect)
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
In 2005 8 of all adults online had a profile on a social network site Today 35 do
Why should we care
Source Pew Internet amp American Life Report (January 2009)
In December 2008 76 million people visited MySpace - a 10 increase from the previous year
50 of adults online have a profile on MySpace
Sources ComScore Inc (December 2008)Pew Internet amp American Life Report (January 2009) Unless otherwise noted stats are for the United States
In December 2008 545 million people visited Facebook - a 57 increase from the previous year
22 of adults online have a profile on Facebook
Sources ComScore Inc (December 2008)Pew Internet amp American Life Report (January 2009)
In August 2008 237 million people visited YouTube
Every minute 13 hours of video are uploaded to YouTube
1 out of 3 videos viewed online is on YouTube
Source ComScore Inc (August 2008)
64 million people worldwide use the photo sharing site Flickr
More than 3 billion images are posted on Flickr
Each day 25 to 3 million new photos are uploaded
Sources ComScore Inc (December 2008)Wikipedia
In December 2008 45 million people visited Twitter - a 753 increase from the previous year
70 of twitter users joined in lsquo08
5-10 thousand new accounts are created dailySources Compete (December 2008) Hubspot State of the Twittersphere (December 2008)
ldquoIf you are online you are using social mediardquoUniversal McCain Comparative Study on Social Media Trends (March 2008)
73 of active online users have read a blog
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
57 have joined a Social Network
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
55 have uploaded photos
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
22 have uploaded videos
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
In 2007 total online giving in the US reached over $10 billion - a 52 increase over 2006
51 of wealthy donors prefer to give online
Source Convio The Wired Wealthy (March 2008)
Your donors are online
52 of these ldquowired wealthyrdquo donors use YouTube
14 use MySpace 12 use Flickr 9 use Facebook
Source Convio The Wired Wealthy (March 2008)
and they use Social Media
Social Media + Non ProfitsMaking the connection
Non profits on MySpace
Non profits on Facebook
Non profits on YouTube
Non profits on Flickr
Non profits on Twitter
Non profits on Changeorg
51 of social network users have 2 or more online profiles
Savvy non profits are on more than one Social Media site
Source Pew Internet amp American Life Report (January 2009)
Notice a trend
ldquoThe real value of social media is that it exponentially leverages word-of-mouthrdquoJohn Haydon marketing consultant
Epic Change used Twitter to raise over $11000 in just 48 hours to help build a classroom in Tanzania
Source Tweetsgivingorg
Twitter Success Story
Over 98 of donors had never before donated to Epic Change
- Clear achievable but audacious goal
- Short deadline gave sense of urgency
- Easy to understand easy to give
- Fun positive focus
- Leveraged existing networks
- Recognized top donors
Why it worked
The ldquoDollars for Darfurrdquo Group on Facebook has over 5000 student members and raised almost $150000 in 2007 to help stop the genocide in Sudan
Source Nonprofit 20 (November 2008)
Facebook Success Story
- Harnessed the power of young people
- Used the right Social Media networks
- Easy to get involved
- Incentives for top fundraisers
Why it worked
Source savedarfurorgdollarsfordarfur
Oxfam America created a photo petition campaign on Flickr to put pressure on Starbucks to give poor coffee farmers in Ethiopia a chance to earn more profits It worked
Source oxfamamericaorgwhatwedocampaignscoffeestarbucks
Flickr Success Story
- Simple clear message
- Easy to get involved
- Leveraged existing supporters
- Integrated campaign across multiple Social Media sites- Frequent updates
- PR
Why it worked
Photos Oxfam America
for Non Profits (and everyone else)
The 5 Rules of Social Media
1 Listen Social Media is not about you Itrsquos about peoplersquos relationships with you Listen before you speak
5 Rules of Social Media for Non Profits
2 Get involved Social Media is about conversations and building relationships It takes effort
Donrsquot just talk about yourself Ask questions engage people and link Most of all be inspiring
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
3 Give up control You canrsquot control the conversation If you want people to spread your message you have to trust them
Listen Inspire Engage Let go
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
4 Be honest You canrsquot spin the truth with Social Media Be open honest and authentic in everything you say and do
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
5 Think long term Donrsquot expect immediate easily measurable results It takes time to build trust and make connections
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
Thank you(now go out there and connect)
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
In December 2008 76 million people visited MySpace - a 10 increase from the previous year
50 of adults online have a profile on MySpace
Sources ComScore Inc (December 2008)Pew Internet amp American Life Report (January 2009) Unless otherwise noted stats are for the United States
In December 2008 545 million people visited Facebook - a 57 increase from the previous year
22 of adults online have a profile on Facebook
Sources ComScore Inc (December 2008)Pew Internet amp American Life Report (January 2009)
In August 2008 237 million people visited YouTube
Every minute 13 hours of video are uploaded to YouTube
1 out of 3 videos viewed online is on YouTube
Source ComScore Inc (August 2008)
64 million people worldwide use the photo sharing site Flickr
More than 3 billion images are posted on Flickr
Each day 25 to 3 million new photos are uploaded
Sources ComScore Inc (December 2008)Wikipedia
In December 2008 45 million people visited Twitter - a 753 increase from the previous year
70 of twitter users joined in lsquo08
5-10 thousand new accounts are created dailySources Compete (December 2008) Hubspot State of the Twittersphere (December 2008)
ldquoIf you are online you are using social mediardquoUniversal McCain Comparative Study on Social Media Trends (March 2008)
73 of active online users have read a blog
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
57 have joined a Social Network
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
55 have uploaded photos
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
22 have uploaded videos
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
In 2007 total online giving in the US reached over $10 billion - a 52 increase over 2006
51 of wealthy donors prefer to give online
Source Convio The Wired Wealthy (March 2008)
Your donors are online
52 of these ldquowired wealthyrdquo donors use YouTube
14 use MySpace 12 use Flickr 9 use Facebook
Source Convio The Wired Wealthy (March 2008)
and they use Social Media
Social Media + Non ProfitsMaking the connection
Non profits on MySpace
Non profits on Facebook
Non profits on YouTube
Non profits on Flickr
Non profits on Twitter
Non profits on Changeorg
51 of social network users have 2 or more online profiles
Savvy non profits are on more than one Social Media site
Source Pew Internet amp American Life Report (January 2009)
Notice a trend
ldquoThe real value of social media is that it exponentially leverages word-of-mouthrdquoJohn Haydon marketing consultant
Epic Change used Twitter to raise over $11000 in just 48 hours to help build a classroom in Tanzania
Source Tweetsgivingorg
Twitter Success Story
Over 98 of donors had never before donated to Epic Change
- Clear achievable but audacious goal
- Short deadline gave sense of urgency
- Easy to understand easy to give
- Fun positive focus
- Leveraged existing networks
- Recognized top donors
Why it worked
The ldquoDollars for Darfurrdquo Group on Facebook has over 5000 student members and raised almost $150000 in 2007 to help stop the genocide in Sudan
Source Nonprofit 20 (November 2008)
Facebook Success Story
- Harnessed the power of young people
- Used the right Social Media networks
- Easy to get involved
- Incentives for top fundraisers
Why it worked
Source savedarfurorgdollarsfordarfur
Oxfam America created a photo petition campaign on Flickr to put pressure on Starbucks to give poor coffee farmers in Ethiopia a chance to earn more profits It worked
Source oxfamamericaorgwhatwedocampaignscoffeestarbucks
Flickr Success Story
- Simple clear message
- Easy to get involved
- Leveraged existing supporters
- Integrated campaign across multiple Social Media sites- Frequent updates
- PR
Why it worked
Photos Oxfam America
for Non Profits (and everyone else)
The 5 Rules of Social Media
1 Listen Social Media is not about you Itrsquos about peoplersquos relationships with you Listen before you speak
5 Rules of Social Media for Non Profits
2 Get involved Social Media is about conversations and building relationships It takes effort
Donrsquot just talk about yourself Ask questions engage people and link Most of all be inspiring
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
3 Give up control You canrsquot control the conversation If you want people to spread your message you have to trust them
Listen Inspire Engage Let go
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
4 Be honest You canrsquot spin the truth with Social Media Be open honest and authentic in everything you say and do
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
5 Think long term Donrsquot expect immediate easily measurable results It takes time to build trust and make connections
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
Thank you(now go out there and connect)
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
In December 2008 545 million people visited Facebook - a 57 increase from the previous year
22 of adults online have a profile on Facebook
Sources ComScore Inc (December 2008)Pew Internet amp American Life Report (January 2009)
In August 2008 237 million people visited YouTube
Every minute 13 hours of video are uploaded to YouTube
1 out of 3 videos viewed online is on YouTube
Source ComScore Inc (August 2008)
64 million people worldwide use the photo sharing site Flickr
More than 3 billion images are posted on Flickr
Each day 25 to 3 million new photos are uploaded
Sources ComScore Inc (December 2008)Wikipedia
In December 2008 45 million people visited Twitter - a 753 increase from the previous year
70 of twitter users joined in lsquo08
5-10 thousand new accounts are created dailySources Compete (December 2008) Hubspot State of the Twittersphere (December 2008)
ldquoIf you are online you are using social mediardquoUniversal McCain Comparative Study on Social Media Trends (March 2008)
73 of active online users have read a blog
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
57 have joined a Social Network
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
55 have uploaded photos
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
22 have uploaded videos
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
In 2007 total online giving in the US reached over $10 billion - a 52 increase over 2006
51 of wealthy donors prefer to give online
Source Convio The Wired Wealthy (March 2008)
Your donors are online
52 of these ldquowired wealthyrdquo donors use YouTube
14 use MySpace 12 use Flickr 9 use Facebook
Source Convio The Wired Wealthy (March 2008)
and they use Social Media
Social Media + Non ProfitsMaking the connection
Non profits on MySpace
Non profits on Facebook
Non profits on YouTube
Non profits on Flickr
Non profits on Twitter
Non profits on Changeorg
51 of social network users have 2 or more online profiles
Savvy non profits are on more than one Social Media site
Source Pew Internet amp American Life Report (January 2009)
Notice a trend
ldquoThe real value of social media is that it exponentially leverages word-of-mouthrdquoJohn Haydon marketing consultant
Epic Change used Twitter to raise over $11000 in just 48 hours to help build a classroom in Tanzania
Source Tweetsgivingorg
Twitter Success Story
Over 98 of donors had never before donated to Epic Change
- Clear achievable but audacious goal
- Short deadline gave sense of urgency
- Easy to understand easy to give
- Fun positive focus
- Leveraged existing networks
- Recognized top donors
Why it worked
The ldquoDollars for Darfurrdquo Group on Facebook has over 5000 student members and raised almost $150000 in 2007 to help stop the genocide in Sudan
Source Nonprofit 20 (November 2008)
Facebook Success Story
- Harnessed the power of young people
- Used the right Social Media networks
- Easy to get involved
- Incentives for top fundraisers
Why it worked
Source savedarfurorgdollarsfordarfur
Oxfam America created a photo petition campaign on Flickr to put pressure on Starbucks to give poor coffee farmers in Ethiopia a chance to earn more profits It worked
Source oxfamamericaorgwhatwedocampaignscoffeestarbucks
Flickr Success Story
- Simple clear message
- Easy to get involved
- Leveraged existing supporters
- Integrated campaign across multiple Social Media sites- Frequent updates
- PR
Why it worked
Photos Oxfam America
for Non Profits (and everyone else)
The 5 Rules of Social Media
1 Listen Social Media is not about you Itrsquos about peoplersquos relationships with you Listen before you speak
5 Rules of Social Media for Non Profits
2 Get involved Social Media is about conversations and building relationships It takes effort
Donrsquot just talk about yourself Ask questions engage people and link Most of all be inspiring
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
3 Give up control You canrsquot control the conversation If you want people to spread your message you have to trust them
Listen Inspire Engage Let go
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
4 Be honest You canrsquot spin the truth with Social Media Be open honest and authentic in everything you say and do
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
5 Think long term Donrsquot expect immediate easily measurable results It takes time to build trust and make connections
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
Thank you(now go out there and connect)
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
In August 2008 237 million people visited YouTube
Every minute 13 hours of video are uploaded to YouTube
1 out of 3 videos viewed online is on YouTube
Source ComScore Inc (August 2008)
64 million people worldwide use the photo sharing site Flickr
More than 3 billion images are posted on Flickr
Each day 25 to 3 million new photos are uploaded
Sources ComScore Inc (December 2008)Wikipedia
In December 2008 45 million people visited Twitter - a 753 increase from the previous year
70 of twitter users joined in lsquo08
5-10 thousand new accounts are created dailySources Compete (December 2008) Hubspot State of the Twittersphere (December 2008)
ldquoIf you are online you are using social mediardquoUniversal McCain Comparative Study on Social Media Trends (March 2008)
73 of active online users have read a blog
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
57 have joined a Social Network
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
55 have uploaded photos
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
22 have uploaded videos
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
In 2007 total online giving in the US reached over $10 billion - a 52 increase over 2006
51 of wealthy donors prefer to give online
Source Convio The Wired Wealthy (March 2008)
Your donors are online
52 of these ldquowired wealthyrdquo donors use YouTube
14 use MySpace 12 use Flickr 9 use Facebook
Source Convio The Wired Wealthy (March 2008)
and they use Social Media
Social Media + Non ProfitsMaking the connection
Non profits on MySpace
Non profits on Facebook
Non profits on YouTube
Non profits on Flickr
Non profits on Twitter
Non profits on Changeorg
51 of social network users have 2 or more online profiles
Savvy non profits are on more than one Social Media site
Source Pew Internet amp American Life Report (January 2009)
Notice a trend
ldquoThe real value of social media is that it exponentially leverages word-of-mouthrdquoJohn Haydon marketing consultant
Epic Change used Twitter to raise over $11000 in just 48 hours to help build a classroom in Tanzania
Source Tweetsgivingorg
Twitter Success Story
Over 98 of donors had never before donated to Epic Change
- Clear achievable but audacious goal
- Short deadline gave sense of urgency
- Easy to understand easy to give
- Fun positive focus
- Leveraged existing networks
- Recognized top donors
Why it worked
The ldquoDollars for Darfurrdquo Group on Facebook has over 5000 student members and raised almost $150000 in 2007 to help stop the genocide in Sudan
Source Nonprofit 20 (November 2008)
Facebook Success Story
- Harnessed the power of young people
- Used the right Social Media networks
- Easy to get involved
- Incentives for top fundraisers
Why it worked
Source savedarfurorgdollarsfordarfur
Oxfam America created a photo petition campaign on Flickr to put pressure on Starbucks to give poor coffee farmers in Ethiopia a chance to earn more profits It worked
Source oxfamamericaorgwhatwedocampaignscoffeestarbucks
Flickr Success Story
- Simple clear message
- Easy to get involved
- Leveraged existing supporters
- Integrated campaign across multiple Social Media sites- Frequent updates
- PR
Why it worked
Photos Oxfam America
for Non Profits (and everyone else)
The 5 Rules of Social Media
1 Listen Social Media is not about you Itrsquos about peoplersquos relationships with you Listen before you speak
5 Rules of Social Media for Non Profits
2 Get involved Social Media is about conversations and building relationships It takes effort
Donrsquot just talk about yourself Ask questions engage people and link Most of all be inspiring
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
3 Give up control You canrsquot control the conversation If you want people to spread your message you have to trust them
Listen Inspire Engage Let go
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
4 Be honest You canrsquot spin the truth with Social Media Be open honest and authentic in everything you say and do
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
5 Think long term Donrsquot expect immediate easily measurable results It takes time to build trust and make connections
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
Thank you(now go out there and connect)
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
64 million people worldwide use the photo sharing site Flickr
More than 3 billion images are posted on Flickr
Each day 25 to 3 million new photos are uploaded
Sources ComScore Inc (December 2008)Wikipedia
In December 2008 45 million people visited Twitter - a 753 increase from the previous year
70 of twitter users joined in lsquo08
5-10 thousand new accounts are created dailySources Compete (December 2008) Hubspot State of the Twittersphere (December 2008)
ldquoIf you are online you are using social mediardquoUniversal McCain Comparative Study on Social Media Trends (March 2008)
73 of active online users have read a blog
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
57 have joined a Social Network
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
55 have uploaded photos
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
22 have uploaded videos
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
In 2007 total online giving in the US reached over $10 billion - a 52 increase over 2006
51 of wealthy donors prefer to give online
Source Convio The Wired Wealthy (March 2008)
Your donors are online
52 of these ldquowired wealthyrdquo donors use YouTube
14 use MySpace 12 use Flickr 9 use Facebook
Source Convio The Wired Wealthy (March 2008)
and they use Social Media
Social Media + Non ProfitsMaking the connection
Non profits on MySpace
Non profits on Facebook
Non profits on YouTube
Non profits on Flickr
Non profits on Twitter
Non profits on Changeorg
51 of social network users have 2 or more online profiles
Savvy non profits are on more than one Social Media site
Source Pew Internet amp American Life Report (January 2009)
Notice a trend
ldquoThe real value of social media is that it exponentially leverages word-of-mouthrdquoJohn Haydon marketing consultant
Epic Change used Twitter to raise over $11000 in just 48 hours to help build a classroom in Tanzania
Source Tweetsgivingorg
Twitter Success Story
Over 98 of donors had never before donated to Epic Change
- Clear achievable but audacious goal
- Short deadline gave sense of urgency
- Easy to understand easy to give
- Fun positive focus
- Leveraged existing networks
- Recognized top donors
Why it worked
The ldquoDollars for Darfurrdquo Group on Facebook has over 5000 student members and raised almost $150000 in 2007 to help stop the genocide in Sudan
Source Nonprofit 20 (November 2008)
Facebook Success Story
- Harnessed the power of young people
- Used the right Social Media networks
- Easy to get involved
- Incentives for top fundraisers
Why it worked
Source savedarfurorgdollarsfordarfur
Oxfam America created a photo petition campaign on Flickr to put pressure on Starbucks to give poor coffee farmers in Ethiopia a chance to earn more profits It worked
Source oxfamamericaorgwhatwedocampaignscoffeestarbucks
Flickr Success Story
- Simple clear message
- Easy to get involved
- Leveraged existing supporters
- Integrated campaign across multiple Social Media sites- Frequent updates
- PR
Why it worked
Photos Oxfam America
for Non Profits (and everyone else)
The 5 Rules of Social Media
1 Listen Social Media is not about you Itrsquos about peoplersquos relationships with you Listen before you speak
5 Rules of Social Media for Non Profits
2 Get involved Social Media is about conversations and building relationships It takes effort
Donrsquot just talk about yourself Ask questions engage people and link Most of all be inspiring
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
3 Give up control You canrsquot control the conversation If you want people to spread your message you have to trust them
Listen Inspire Engage Let go
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
4 Be honest You canrsquot spin the truth with Social Media Be open honest and authentic in everything you say and do
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
5 Think long term Donrsquot expect immediate easily measurable results It takes time to build trust and make connections
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
Thank you(now go out there and connect)
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
In December 2008 45 million people visited Twitter - a 753 increase from the previous year
70 of twitter users joined in lsquo08
5-10 thousand new accounts are created dailySources Compete (December 2008) Hubspot State of the Twittersphere (December 2008)
ldquoIf you are online you are using social mediardquoUniversal McCain Comparative Study on Social Media Trends (March 2008)
73 of active online users have read a blog
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
57 have joined a Social Network
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
55 have uploaded photos
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
22 have uploaded videos
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
In 2007 total online giving in the US reached over $10 billion - a 52 increase over 2006
51 of wealthy donors prefer to give online
Source Convio The Wired Wealthy (March 2008)
Your donors are online
52 of these ldquowired wealthyrdquo donors use YouTube
14 use MySpace 12 use Flickr 9 use Facebook
Source Convio The Wired Wealthy (March 2008)
and they use Social Media
Social Media + Non ProfitsMaking the connection
Non profits on MySpace
Non profits on Facebook
Non profits on YouTube
Non profits on Flickr
Non profits on Twitter
Non profits on Changeorg
51 of social network users have 2 or more online profiles
Savvy non profits are on more than one Social Media site
Source Pew Internet amp American Life Report (January 2009)
Notice a trend
ldquoThe real value of social media is that it exponentially leverages word-of-mouthrdquoJohn Haydon marketing consultant
Epic Change used Twitter to raise over $11000 in just 48 hours to help build a classroom in Tanzania
Source Tweetsgivingorg
Twitter Success Story
Over 98 of donors had never before donated to Epic Change
- Clear achievable but audacious goal
- Short deadline gave sense of urgency
- Easy to understand easy to give
- Fun positive focus
- Leveraged existing networks
- Recognized top donors
Why it worked
The ldquoDollars for Darfurrdquo Group on Facebook has over 5000 student members and raised almost $150000 in 2007 to help stop the genocide in Sudan
Source Nonprofit 20 (November 2008)
Facebook Success Story
- Harnessed the power of young people
- Used the right Social Media networks
- Easy to get involved
- Incentives for top fundraisers
Why it worked
Source savedarfurorgdollarsfordarfur
Oxfam America created a photo petition campaign on Flickr to put pressure on Starbucks to give poor coffee farmers in Ethiopia a chance to earn more profits It worked
Source oxfamamericaorgwhatwedocampaignscoffeestarbucks
Flickr Success Story
- Simple clear message
- Easy to get involved
- Leveraged existing supporters
- Integrated campaign across multiple Social Media sites- Frequent updates
- PR
Why it worked
Photos Oxfam America
for Non Profits (and everyone else)
The 5 Rules of Social Media
1 Listen Social Media is not about you Itrsquos about peoplersquos relationships with you Listen before you speak
5 Rules of Social Media for Non Profits
2 Get involved Social Media is about conversations and building relationships It takes effort
Donrsquot just talk about yourself Ask questions engage people and link Most of all be inspiring
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
3 Give up control You canrsquot control the conversation If you want people to spread your message you have to trust them
Listen Inspire Engage Let go
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
4 Be honest You canrsquot spin the truth with Social Media Be open honest and authentic in everything you say and do
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
5 Think long term Donrsquot expect immediate easily measurable results It takes time to build trust and make connections
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
Thank you(now go out there and connect)
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
ldquoIf you are online you are using social mediardquoUniversal McCain Comparative Study on Social Media Trends (March 2008)
73 of active online users have read a blog
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
57 have joined a Social Network
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
55 have uploaded photos
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
22 have uploaded videos
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
In 2007 total online giving in the US reached over $10 billion - a 52 increase over 2006
51 of wealthy donors prefer to give online
Source Convio The Wired Wealthy (March 2008)
Your donors are online
52 of these ldquowired wealthyrdquo donors use YouTube
14 use MySpace 12 use Flickr 9 use Facebook
Source Convio The Wired Wealthy (March 2008)
and they use Social Media
Social Media + Non ProfitsMaking the connection
Non profits on MySpace
Non profits on Facebook
Non profits on YouTube
Non profits on Flickr
Non profits on Twitter
Non profits on Changeorg
51 of social network users have 2 or more online profiles
Savvy non profits are on more than one Social Media site
Source Pew Internet amp American Life Report (January 2009)
Notice a trend
ldquoThe real value of social media is that it exponentially leverages word-of-mouthrdquoJohn Haydon marketing consultant
Epic Change used Twitter to raise over $11000 in just 48 hours to help build a classroom in Tanzania
Source Tweetsgivingorg
Twitter Success Story
Over 98 of donors had never before donated to Epic Change
- Clear achievable but audacious goal
- Short deadline gave sense of urgency
- Easy to understand easy to give
- Fun positive focus
- Leveraged existing networks
- Recognized top donors
Why it worked
The ldquoDollars for Darfurrdquo Group on Facebook has over 5000 student members and raised almost $150000 in 2007 to help stop the genocide in Sudan
Source Nonprofit 20 (November 2008)
Facebook Success Story
- Harnessed the power of young people
- Used the right Social Media networks
- Easy to get involved
- Incentives for top fundraisers
Why it worked
Source savedarfurorgdollarsfordarfur
Oxfam America created a photo petition campaign on Flickr to put pressure on Starbucks to give poor coffee farmers in Ethiopia a chance to earn more profits It worked
Source oxfamamericaorgwhatwedocampaignscoffeestarbucks
Flickr Success Story
- Simple clear message
- Easy to get involved
- Leveraged existing supporters
- Integrated campaign across multiple Social Media sites- Frequent updates
- PR
Why it worked
Photos Oxfam America
for Non Profits (and everyone else)
The 5 Rules of Social Media
1 Listen Social Media is not about you Itrsquos about peoplersquos relationships with you Listen before you speak
5 Rules of Social Media for Non Profits
2 Get involved Social Media is about conversations and building relationships It takes effort
Donrsquot just talk about yourself Ask questions engage people and link Most of all be inspiring
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
3 Give up control You canrsquot control the conversation If you want people to spread your message you have to trust them
Listen Inspire Engage Let go
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
4 Be honest You canrsquot spin the truth with Social Media Be open honest and authentic in everything you say and do
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
5 Think long term Donrsquot expect immediate easily measurable results It takes time to build trust and make connections
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
Thank you(now go out there and connect)
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
73 of active online users have read a blog
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
57 have joined a Social Network
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
55 have uploaded photos
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
22 have uploaded videos
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
In 2007 total online giving in the US reached over $10 billion - a 52 increase over 2006
51 of wealthy donors prefer to give online
Source Convio The Wired Wealthy (March 2008)
Your donors are online
52 of these ldquowired wealthyrdquo donors use YouTube
14 use MySpace 12 use Flickr 9 use Facebook
Source Convio The Wired Wealthy (March 2008)
and they use Social Media
Social Media + Non ProfitsMaking the connection
Non profits on MySpace
Non profits on Facebook
Non profits on YouTube
Non profits on Flickr
Non profits on Twitter
Non profits on Changeorg
51 of social network users have 2 or more online profiles
Savvy non profits are on more than one Social Media site
Source Pew Internet amp American Life Report (January 2009)
Notice a trend
ldquoThe real value of social media is that it exponentially leverages word-of-mouthrdquoJohn Haydon marketing consultant
Epic Change used Twitter to raise over $11000 in just 48 hours to help build a classroom in Tanzania
Source Tweetsgivingorg
Twitter Success Story
Over 98 of donors had never before donated to Epic Change
- Clear achievable but audacious goal
- Short deadline gave sense of urgency
- Easy to understand easy to give
- Fun positive focus
- Leveraged existing networks
- Recognized top donors
Why it worked
The ldquoDollars for Darfurrdquo Group on Facebook has over 5000 student members and raised almost $150000 in 2007 to help stop the genocide in Sudan
Source Nonprofit 20 (November 2008)
Facebook Success Story
- Harnessed the power of young people
- Used the right Social Media networks
- Easy to get involved
- Incentives for top fundraisers
Why it worked
Source savedarfurorgdollarsfordarfur
Oxfam America created a photo petition campaign on Flickr to put pressure on Starbucks to give poor coffee farmers in Ethiopia a chance to earn more profits It worked
Source oxfamamericaorgwhatwedocampaignscoffeestarbucks
Flickr Success Story
- Simple clear message
- Easy to get involved
- Leveraged existing supporters
- Integrated campaign across multiple Social Media sites- Frequent updates
- PR
Why it worked
Photos Oxfam America
for Non Profits (and everyone else)
The 5 Rules of Social Media
1 Listen Social Media is not about you Itrsquos about peoplersquos relationships with you Listen before you speak
5 Rules of Social Media for Non Profits
2 Get involved Social Media is about conversations and building relationships It takes effort
Donrsquot just talk about yourself Ask questions engage people and link Most of all be inspiring
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
3 Give up control You canrsquot control the conversation If you want people to spread your message you have to trust them
Listen Inspire Engage Let go
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
4 Be honest You canrsquot spin the truth with Social Media Be open honest and authentic in everything you say and do
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
5 Think long term Donrsquot expect immediate easily measurable results It takes time to build trust and make connections
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
Thank you(now go out there and connect)
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
57 have joined a Social Network
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
55 have uploaded photos
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
22 have uploaded videos
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
In 2007 total online giving in the US reached over $10 billion - a 52 increase over 2006
51 of wealthy donors prefer to give online
Source Convio The Wired Wealthy (March 2008)
Your donors are online
52 of these ldquowired wealthyrdquo donors use YouTube
14 use MySpace 12 use Flickr 9 use Facebook
Source Convio The Wired Wealthy (March 2008)
and they use Social Media
Social Media + Non ProfitsMaking the connection
Non profits on MySpace
Non profits on Facebook
Non profits on YouTube
Non profits on Flickr
Non profits on Twitter
Non profits on Changeorg
51 of social network users have 2 or more online profiles
Savvy non profits are on more than one Social Media site
Source Pew Internet amp American Life Report (January 2009)
Notice a trend
ldquoThe real value of social media is that it exponentially leverages word-of-mouthrdquoJohn Haydon marketing consultant
Epic Change used Twitter to raise over $11000 in just 48 hours to help build a classroom in Tanzania
Source Tweetsgivingorg
Twitter Success Story
Over 98 of donors had never before donated to Epic Change
- Clear achievable but audacious goal
- Short deadline gave sense of urgency
- Easy to understand easy to give
- Fun positive focus
- Leveraged existing networks
- Recognized top donors
Why it worked
The ldquoDollars for Darfurrdquo Group on Facebook has over 5000 student members and raised almost $150000 in 2007 to help stop the genocide in Sudan
Source Nonprofit 20 (November 2008)
Facebook Success Story
- Harnessed the power of young people
- Used the right Social Media networks
- Easy to get involved
- Incentives for top fundraisers
Why it worked
Source savedarfurorgdollarsfordarfur
Oxfam America created a photo petition campaign on Flickr to put pressure on Starbucks to give poor coffee farmers in Ethiopia a chance to earn more profits It worked
Source oxfamamericaorgwhatwedocampaignscoffeestarbucks
Flickr Success Story
- Simple clear message
- Easy to get involved
- Leveraged existing supporters
- Integrated campaign across multiple Social Media sites- Frequent updates
- PR
Why it worked
Photos Oxfam America
for Non Profits (and everyone else)
The 5 Rules of Social Media
1 Listen Social Media is not about you Itrsquos about peoplersquos relationships with you Listen before you speak
5 Rules of Social Media for Non Profits
2 Get involved Social Media is about conversations and building relationships It takes effort
Donrsquot just talk about yourself Ask questions engage people and link Most of all be inspiring
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
3 Give up control You canrsquot control the conversation If you want people to spread your message you have to trust them
Listen Inspire Engage Let go
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
4 Be honest You canrsquot spin the truth with Social Media Be open honest and authentic in everything you say and do
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
5 Think long term Donrsquot expect immediate easily measurable results It takes time to build trust and make connections
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
Thank you(now go out there and connect)
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
55 have uploaded photos
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
22 have uploaded videos
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
In 2007 total online giving in the US reached over $10 billion - a 52 increase over 2006
51 of wealthy donors prefer to give online
Source Convio The Wired Wealthy (March 2008)
Your donors are online
52 of these ldquowired wealthyrdquo donors use YouTube
14 use MySpace 12 use Flickr 9 use Facebook
Source Convio The Wired Wealthy (March 2008)
and they use Social Media
Social Media + Non ProfitsMaking the connection
Non profits on MySpace
Non profits on Facebook
Non profits on YouTube
Non profits on Flickr
Non profits on Twitter
Non profits on Changeorg
51 of social network users have 2 or more online profiles
Savvy non profits are on more than one Social Media site
Source Pew Internet amp American Life Report (January 2009)
Notice a trend
ldquoThe real value of social media is that it exponentially leverages word-of-mouthrdquoJohn Haydon marketing consultant
Epic Change used Twitter to raise over $11000 in just 48 hours to help build a classroom in Tanzania
Source Tweetsgivingorg
Twitter Success Story
Over 98 of donors had never before donated to Epic Change
- Clear achievable but audacious goal
- Short deadline gave sense of urgency
- Easy to understand easy to give
- Fun positive focus
- Leveraged existing networks
- Recognized top donors
Why it worked
The ldquoDollars for Darfurrdquo Group on Facebook has over 5000 student members and raised almost $150000 in 2007 to help stop the genocide in Sudan
Source Nonprofit 20 (November 2008)
Facebook Success Story
- Harnessed the power of young people
- Used the right Social Media networks
- Easy to get involved
- Incentives for top fundraisers
Why it worked
Source savedarfurorgdollarsfordarfur
Oxfam America created a photo petition campaign on Flickr to put pressure on Starbucks to give poor coffee farmers in Ethiopia a chance to earn more profits It worked
Source oxfamamericaorgwhatwedocampaignscoffeestarbucks
Flickr Success Story
- Simple clear message
- Easy to get involved
- Leveraged existing supporters
- Integrated campaign across multiple Social Media sites- Frequent updates
- PR
Why it worked
Photos Oxfam America
for Non Profits (and everyone else)
The 5 Rules of Social Media
1 Listen Social Media is not about you Itrsquos about peoplersquos relationships with you Listen before you speak
5 Rules of Social Media for Non Profits
2 Get involved Social Media is about conversations and building relationships It takes effort
Donrsquot just talk about yourself Ask questions engage people and link Most of all be inspiring
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
3 Give up control You canrsquot control the conversation If you want people to spread your message you have to trust them
Listen Inspire Engage Let go
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
4 Be honest You canrsquot spin the truth with Social Media Be open honest and authentic in everything you say and do
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
5 Think long term Donrsquot expect immediate easily measurable results It takes time to build trust and make connections
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
Thank you(now go out there and connect)
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
22 have uploaded videos
Source Universal McCain Comparative Study on Social Media Trends (March 2008)
In 2007 total online giving in the US reached over $10 billion - a 52 increase over 2006
51 of wealthy donors prefer to give online
Source Convio The Wired Wealthy (March 2008)
Your donors are online
52 of these ldquowired wealthyrdquo donors use YouTube
14 use MySpace 12 use Flickr 9 use Facebook
Source Convio The Wired Wealthy (March 2008)
and they use Social Media
Social Media + Non ProfitsMaking the connection
Non profits on MySpace
Non profits on Facebook
Non profits on YouTube
Non profits on Flickr
Non profits on Twitter
Non profits on Changeorg
51 of social network users have 2 or more online profiles
Savvy non profits are on more than one Social Media site
Source Pew Internet amp American Life Report (January 2009)
Notice a trend
ldquoThe real value of social media is that it exponentially leverages word-of-mouthrdquoJohn Haydon marketing consultant
Epic Change used Twitter to raise over $11000 in just 48 hours to help build a classroom in Tanzania
Source Tweetsgivingorg
Twitter Success Story
Over 98 of donors had never before donated to Epic Change
- Clear achievable but audacious goal
- Short deadline gave sense of urgency
- Easy to understand easy to give
- Fun positive focus
- Leveraged existing networks
- Recognized top donors
Why it worked
The ldquoDollars for Darfurrdquo Group on Facebook has over 5000 student members and raised almost $150000 in 2007 to help stop the genocide in Sudan
Source Nonprofit 20 (November 2008)
Facebook Success Story
- Harnessed the power of young people
- Used the right Social Media networks
- Easy to get involved
- Incentives for top fundraisers
Why it worked
Source savedarfurorgdollarsfordarfur
Oxfam America created a photo petition campaign on Flickr to put pressure on Starbucks to give poor coffee farmers in Ethiopia a chance to earn more profits It worked
Source oxfamamericaorgwhatwedocampaignscoffeestarbucks
Flickr Success Story
- Simple clear message
- Easy to get involved
- Leveraged existing supporters
- Integrated campaign across multiple Social Media sites- Frequent updates
- PR
Why it worked
Photos Oxfam America
for Non Profits (and everyone else)
The 5 Rules of Social Media
1 Listen Social Media is not about you Itrsquos about peoplersquos relationships with you Listen before you speak
5 Rules of Social Media for Non Profits
2 Get involved Social Media is about conversations and building relationships It takes effort
Donrsquot just talk about yourself Ask questions engage people and link Most of all be inspiring
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
3 Give up control You canrsquot control the conversation If you want people to spread your message you have to trust them
Listen Inspire Engage Let go
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
4 Be honest You canrsquot spin the truth with Social Media Be open honest and authentic in everything you say and do
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
5 Think long term Donrsquot expect immediate easily measurable results It takes time to build trust and make connections
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
Thank you(now go out there and connect)
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
In 2007 total online giving in the US reached over $10 billion - a 52 increase over 2006
51 of wealthy donors prefer to give online
Source Convio The Wired Wealthy (March 2008)
Your donors are online
52 of these ldquowired wealthyrdquo donors use YouTube
14 use MySpace 12 use Flickr 9 use Facebook
Source Convio The Wired Wealthy (March 2008)
and they use Social Media
Social Media + Non ProfitsMaking the connection
Non profits on MySpace
Non profits on Facebook
Non profits on YouTube
Non profits on Flickr
Non profits on Twitter
Non profits on Changeorg
51 of social network users have 2 or more online profiles
Savvy non profits are on more than one Social Media site
Source Pew Internet amp American Life Report (January 2009)
Notice a trend
ldquoThe real value of social media is that it exponentially leverages word-of-mouthrdquoJohn Haydon marketing consultant
Epic Change used Twitter to raise over $11000 in just 48 hours to help build a classroom in Tanzania
Source Tweetsgivingorg
Twitter Success Story
Over 98 of donors had never before donated to Epic Change
- Clear achievable but audacious goal
- Short deadline gave sense of urgency
- Easy to understand easy to give
- Fun positive focus
- Leveraged existing networks
- Recognized top donors
Why it worked
The ldquoDollars for Darfurrdquo Group on Facebook has over 5000 student members and raised almost $150000 in 2007 to help stop the genocide in Sudan
Source Nonprofit 20 (November 2008)
Facebook Success Story
- Harnessed the power of young people
- Used the right Social Media networks
- Easy to get involved
- Incentives for top fundraisers
Why it worked
Source savedarfurorgdollarsfordarfur
Oxfam America created a photo petition campaign on Flickr to put pressure on Starbucks to give poor coffee farmers in Ethiopia a chance to earn more profits It worked
Source oxfamamericaorgwhatwedocampaignscoffeestarbucks
Flickr Success Story
- Simple clear message
- Easy to get involved
- Leveraged existing supporters
- Integrated campaign across multiple Social Media sites- Frequent updates
- PR
Why it worked
Photos Oxfam America
for Non Profits (and everyone else)
The 5 Rules of Social Media
1 Listen Social Media is not about you Itrsquos about peoplersquos relationships with you Listen before you speak
5 Rules of Social Media for Non Profits
2 Get involved Social Media is about conversations and building relationships It takes effort
Donrsquot just talk about yourself Ask questions engage people and link Most of all be inspiring
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
3 Give up control You canrsquot control the conversation If you want people to spread your message you have to trust them
Listen Inspire Engage Let go
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
4 Be honest You canrsquot spin the truth with Social Media Be open honest and authentic in everything you say and do
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
5 Think long term Donrsquot expect immediate easily measurable results It takes time to build trust and make connections
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
Thank you(now go out there and connect)
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
52 of these ldquowired wealthyrdquo donors use YouTube
14 use MySpace 12 use Flickr 9 use Facebook
Source Convio The Wired Wealthy (March 2008)
and they use Social Media
Social Media + Non ProfitsMaking the connection
Non profits on MySpace
Non profits on Facebook
Non profits on YouTube
Non profits on Flickr
Non profits on Twitter
Non profits on Changeorg
51 of social network users have 2 or more online profiles
Savvy non profits are on more than one Social Media site
Source Pew Internet amp American Life Report (January 2009)
Notice a trend
ldquoThe real value of social media is that it exponentially leverages word-of-mouthrdquoJohn Haydon marketing consultant
Epic Change used Twitter to raise over $11000 in just 48 hours to help build a classroom in Tanzania
Source Tweetsgivingorg
Twitter Success Story
Over 98 of donors had never before donated to Epic Change
- Clear achievable but audacious goal
- Short deadline gave sense of urgency
- Easy to understand easy to give
- Fun positive focus
- Leveraged existing networks
- Recognized top donors
Why it worked
The ldquoDollars for Darfurrdquo Group on Facebook has over 5000 student members and raised almost $150000 in 2007 to help stop the genocide in Sudan
Source Nonprofit 20 (November 2008)
Facebook Success Story
- Harnessed the power of young people
- Used the right Social Media networks
- Easy to get involved
- Incentives for top fundraisers
Why it worked
Source savedarfurorgdollarsfordarfur
Oxfam America created a photo petition campaign on Flickr to put pressure on Starbucks to give poor coffee farmers in Ethiopia a chance to earn more profits It worked
Source oxfamamericaorgwhatwedocampaignscoffeestarbucks
Flickr Success Story
- Simple clear message
- Easy to get involved
- Leveraged existing supporters
- Integrated campaign across multiple Social Media sites- Frequent updates
- PR
Why it worked
Photos Oxfam America
for Non Profits (and everyone else)
The 5 Rules of Social Media
1 Listen Social Media is not about you Itrsquos about peoplersquos relationships with you Listen before you speak
5 Rules of Social Media for Non Profits
2 Get involved Social Media is about conversations and building relationships It takes effort
Donrsquot just talk about yourself Ask questions engage people and link Most of all be inspiring
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
3 Give up control You canrsquot control the conversation If you want people to spread your message you have to trust them
Listen Inspire Engage Let go
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
4 Be honest You canrsquot spin the truth with Social Media Be open honest and authentic in everything you say and do
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
5 Think long term Donrsquot expect immediate easily measurable results It takes time to build trust and make connections
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
Thank you(now go out there and connect)
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
Social Media + Non ProfitsMaking the connection
Non profits on MySpace
Non profits on Facebook
Non profits on YouTube
Non profits on Flickr
Non profits on Twitter
Non profits on Changeorg
51 of social network users have 2 or more online profiles
Savvy non profits are on more than one Social Media site
Source Pew Internet amp American Life Report (January 2009)
Notice a trend
ldquoThe real value of social media is that it exponentially leverages word-of-mouthrdquoJohn Haydon marketing consultant
Epic Change used Twitter to raise over $11000 in just 48 hours to help build a classroom in Tanzania
Source Tweetsgivingorg
Twitter Success Story
Over 98 of donors had never before donated to Epic Change
- Clear achievable but audacious goal
- Short deadline gave sense of urgency
- Easy to understand easy to give
- Fun positive focus
- Leveraged existing networks
- Recognized top donors
Why it worked
The ldquoDollars for Darfurrdquo Group on Facebook has over 5000 student members and raised almost $150000 in 2007 to help stop the genocide in Sudan
Source Nonprofit 20 (November 2008)
Facebook Success Story
- Harnessed the power of young people
- Used the right Social Media networks
- Easy to get involved
- Incentives for top fundraisers
Why it worked
Source savedarfurorgdollarsfordarfur
Oxfam America created a photo petition campaign on Flickr to put pressure on Starbucks to give poor coffee farmers in Ethiopia a chance to earn more profits It worked
Source oxfamamericaorgwhatwedocampaignscoffeestarbucks
Flickr Success Story
- Simple clear message
- Easy to get involved
- Leveraged existing supporters
- Integrated campaign across multiple Social Media sites- Frequent updates
- PR
Why it worked
Photos Oxfam America
for Non Profits (and everyone else)
The 5 Rules of Social Media
1 Listen Social Media is not about you Itrsquos about peoplersquos relationships with you Listen before you speak
5 Rules of Social Media for Non Profits
2 Get involved Social Media is about conversations and building relationships It takes effort
Donrsquot just talk about yourself Ask questions engage people and link Most of all be inspiring
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
3 Give up control You canrsquot control the conversation If you want people to spread your message you have to trust them
Listen Inspire Engage Let go
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
4 Be honest You canrsquot spin the truth with Social Media Be open honest and authentic in everything you say and do
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
5 Think long term Donrsquot expect immediate easily measurable results It takes time to build trust and make connections
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
Thank you(now go out there and connect)
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
Non profits on MySpace
Non profits on Facebook
Non profits on YouTube
Non profits on Flickr
Non profits on Twitter
Non profits on Changeorg
51 of social network users have 2 or more online profiles
Savvy non profits are on more than one Social Media site
Source Pew Internet amp American Life Report (January 2009)
Notice a trend
ldquoThe real value of social media is that it exponentially leverages word-of-mouthrdquoJohn Haydon marketing consultant
Epic Change used Twitter to raise over $11000 in just 48 hours to help build a classroom in Tanzania
Source Tweetsgivingorg
Twitter Success Story
Over 98 of donors had never before donated to Epic Change
- Clear achievable but audacious goal
- Short deadline gave sense of urgency
- Easy to understand easy to give
- Fun positive focus
- Leveraged existing networks
- Recognized top donors
Why it worked
The ldquoDollars for Darfurrdquo Group on Facebook has over 5000 student members and raised almost $150000 in 2007 to help stop the genocide in Sudan
Source Nonprofit 20 (November 2008)
Facebook Success Story
- Harnessed the power of young people
- Used the right Social Media networks
- Easy to get involved
- Incentives for top fundraisers
Why it worked
Source savedarfurorgdollarsfordarfur
Oxfam America created a photo petition campaign on Flickr to put pressure on Starbucks to give poor coffee farmers in Ethiopia a chance to earn more profits It worked
Source oxfamamericaorgwhatwedocampaignscoffeestarbucks
Flickr Success Story
- Simple clear message
- Easy to get involved
- Leveraged existing supporters
- Integrated campaign across multiple Social Media sites- Frequent updates
- PR
Why it worked
Photos Oxfam America
for Non Profits (and everyone else)
The 5 Rules of Social Media
1 Listen Social Media is not about you Itrsquos about peoplersquos relationships with you Listen before you speak
5 Rules of Social Media for Non Profits
2 Get involved Social Media is about conversations and building relationships It takes effort
Donrsquot just talk about yourself Ask questions engage people and link Most of all be inspiring
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
3 Give up control You canrsquot control the conversation If you want people to spread your message you have to trust them
Listen Inspire Engage Let go
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
4 Be honest You canrsquot spin the truth with Social Media Be open honest and authentic in everything you say and do
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
5 Think long term Donrsquot expect immediate easily measurable results It takes time to build trust and make connections
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
Thank you(now go out there and connect)
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
Non profits on Facebook
Non profits on YouTube
Non profits on Flickr
Non profits on Twitter
Non profits on Changeorg
51 of social network users have 2 or more online profiles
Savvy non profits are on more than one Social Media site
Source Pew Internet amp American Life Report (January 2009)
Notice a trend
ldquoThe real value of social media is that it exponentially leverages word-of-mouthrdquoJohn Haydon marketing consultant
Epic Change used Twitter to raise over $11000 in just 48 hours to help build a classroom in Tanzania
Source Tweetsgivingorg
Twitter Success Story
Over 98 of donors had never before donated to Epic Change
- Clear achievable but audacious goal
- Short deadline gave sense of urgency
- Easy to understand easy to give
- Fun positive focus
- Leveraged existing networks
- Recognized top donors
Why it worked
The ldquoDollars for Darfurrdquo Group on Facebook has over 5000 student members and raised almost $150000 in 2007 to help stop the genocide in Sudan
Source Nonprofit 20 (November 2008)
Facebook Success Story
- Harnessed the power of young people
- Used the right Social Media networks
- Easy to get involved
- Incentives for top fundraisers
Why it worked
Source savedarfurorgdollarsfordarfur
Oxfam America created a photo petition campaign on Flickr to put pressure on Starbucks to give poor coffee farmers in Ethiopia a chance to earn more profits It worked
Source oxfamamericaorgwhatwedocampaignscoffeestarbucks
Flickr Success Story
- Simple clear message
- Easy to get involved
- Leveraged existing supporters
- Integrated campaign across multiple Social Media sites- Frequent updates
- PR
Why it worked
Photos Oxfam America
for Non Profits (and everyone else)
The 5 Rules of Social Media
1 Listen Social Media is not about you Itrsquos about peoplersquos relationships with you Listen before you speak
5 Rules of Social Media for Non Profits
2 Get involved Social Media is about conversations and building relationships It takes effort
Donrsquot just talk about yourself Ask questions engage people and link Most of all be inspiring
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
3 Give up control You canrsquot control the conversation If you want people to spread your message you have to trust them
Listen Inspire Engage Let go
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
4 Be honest You canrsquot spin the truth with Social Media Be open honest and authentic in everything you say and do
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
5 Think long term Donrsquot expect immediate easily measurable results It takes time to build trust and make connections
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
Thank you(now go out there and connect)
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
Non profits on YouTube
Non profits on Flickr
Non profits on Twitter
Non profits on Changeorg
51 of social network users have 2 or more online profiles
Savvy non profits are on more than one Social Media site
Source Pew Internet amp American Life Report (January 2009)
Notice a trend
ldquoThe real value of social media is that it exponentially leverages word-of-mouthrdquoJohn Haydon marketing consultant
Epic Change used Twitter to raise over $11000 in just 48 hours to help build a classroom in Tanzania
Source Tweetsgivingorg
Twitter Success Story
Over 98 of donors had never before donated to Epic Change
- Clear achievable but audacious goal
- Short deadline gave sense of urgency
- Easy to understand easy to give
- Fun positive focus
- Leveraged existing networks
- Recognized top donors
Why it worked
The ldquoDollars for Darfurrdquo Group on Facebook has over 5000 student members and raised almost $150000 in 2007 to help stop the genocide in Sudan
Source Nonprofit 20 (November 2008)
Facebook Success Story
- Harnessed the power of young people
- Used the right Social Media networks
- Easy to get involved
- Incentives for top fundraisers
Why it worked
Source savedarfurorgdollarsfordarfur
Oxfam America created a photo petition campaign on Flickr to put pressure on Starbucks to give poor coffee farmers in Ethiopia a chance to earn more profits It worked
Source oxfamamericaorgwhatwedocampaignscoffeestarbucks
Flickr Success Story
- Simple clear message
- Easy to get involved
- Leveraged existing supporters
- Integrated campaign across multiple Social Media sites- Frequent updates
- PR
Why it worked
Photos Oxfam America
for Non Profits (and everyone else)
The 5 Rules of Social Media
1 Listen Social Media is not about you Itrsquos about peoplersquos relationships with you Listen before you speak
5 Rules of Social Media for Non Profits
2 Get involved Social Media is about conversations and building relationships It takes effort
Donrsquot just talk about yourself Ask questions engage people and link Most of all be inspiring
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
3 Give up control You canrsquot control the conversation If you want people to spread your message you have to trust them
Listen Inspire Engage Let go
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
4 Be honest You canrsquot spin the truth with Social Media Be open honest and authentic in everything you say and do
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
5 Think long term Donrsquot expect immediate easily measurable results It takes time to build trust and make connections
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
Thank you(now go out there and connect)
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
Non profits on Flickr
Non profits on Twitter
Non profits on Changeorg
51 of social network users have 2 or more online profiles
Savvy non profits are on more than one Social Media site
Source Pew Internet amp American Life Report (January 2009)
Notice a trend
ldquoThe real value of social media is that it exponentially leverages word-of-mouthrdquoJohn Haydon marketing consultant
Epic Change used Twitter to raise over $11000 in just 48 hours to help build a classroom in Tanzania
Source Tweetsgivingorg
Twitter Success Story
Over 98 of donors had never before donated to Epic Change
- Clear achievable but audacious goal
- Short deadline gave sense of urgency
- Easy to understand easy to give
- Fun positive focus
- Leveraged existing networks
- Recognized top donors
Why it worked
The ldquoDollars for Darfurrdquo Group on Facebook has over 5000 student members and raised almost $150000 in 2007 to help stop the genocide in Sudan
Source Nonprofit 20 (November 2008)
Facebook Success Story
- Harnessed the power of young people
- Used the right Social Media networks
- Easy to get involved
- Incentives for top fundraisers
Why it worked
Source savedarfurorgdollarsfordarfur
Oxfam America created a photo petition campaign on Flickr to put pressure on Starbucks to give poor coffee farmers in Ethiopia a chance to earn more profits It worked
Source oxfamamericaorgwhatwedocampaignscoffeestarbucks
Flickr Success Story
- Simple clear message
- Easy to get involved
- Leveraged existing supporters
- Integrated campaign across multiple Social Media sites- Frequent updates
- PR
Why it worked
Photos Oxfam America
for Non Profits (and everyone else)
The 5 Rules of Social Media
1 Listen Social Media is not about you Itrsquos about peoplersquos relationships with you Listen before you speak
5 Rules of Social Media for Non Profits
2 Get involved Social Media is about conversations and building relationships It takes effort
Donrsquot just talk about yourself Ask questions engage people and link Most of all be inspiring
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
3 Give up control You canrsquot control the conversation If you want people to spread your message you have to trust them
Listen Inspire Engage Let go
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
4 Be honest You canrsquot spin the truth with Social Media Be open honest and authentic in everything you say and do
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
5 Think long term Donrsquot expect immediate easily measurable results It takes time to build trust and make connections
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
Thank you(now go out there and connect)
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
Non profits on Twitter
Non profits on Changeorg
51 of social network users have 2 or more online profiles
Savvy non profits are on more than one Social Media site
Source Pew Internet amp American Life Report (January 2009)
Notice a trend
ldquoThe real value of social media is that it exponentially leverages word-of-mouthrdquoJohn Haydon marketing consultant
Epic Change used Twitter to raise over $11000 in just 48 hours to help build a classroom in Tanzania
Source Tweetsgivingorg
Twitter Success Story
Over 98 of donors had never before donated to Epic Change
- Clear achievable but audacious goal
- Short deadline gave sense of urgency
- Easy to understand easy to give
- Fun positive focus
- Leveraged existing networks
- Recognized top donors
Why it worked
The ldquoDollars for Darfurrdquo Group on Facebook has over 5000 student members and raised almost $150000 in 2007 to help stop the genocide in Sudan
Source Nonprofit 20 (November 2008)
Facebook Success Story
- Harnessed the power of young people
- Used the right Social Media networks
- Easy to get involved
- Incentives for top fundraisers
Why it worked
Source savedarfurorgdollarsfordarfur
Oxfam America created a photo petition campaign on Flickr to put pressure on Starbucks to give poor coffee farmers in Ethiopia a chance to earn more profits It worked
Source oxfamamericaorgwhatwedocampaignscoffeestarbucks
Flickr Success Story
- Simple clear message
- Easy to get involved
- Leveraged existing supporters
- Integrated campaign across multiple Social Media sites- Frequent updates
- PR
Why it worked
Photos Oxfam America
for Non Profits (and everyone else)
The 5 Rules of Social Media
1 Listen Social Media is not about you Itrsquos about peoplersquos relationships with you Listen before you speak
5 Rules of Social Media for Non Profits
2 Get involved Social Media is about conversations and building relationships It takes effort
Donrsquot just talk about yourself Ask questions engage people and link Most of all be inspiring
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
3 Give up control You canrsquot control the conversation If you want people to spread your message you have to trust them
Listen Inspire Engage Let go
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
4 Be honest You canrsquot spin the truth with Social Media Be open honest and authentic in everything you say and do
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
5 Think long term Donrsquot expect immediate easily measurable results It takes time to build trust and make connections
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
Thank you(now go out there and connect)
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
Non profits on Changeorg
51 of social network users have 2 or more online profiles
Savvy non profits are on more than one Social Media site
Source Pew Internet amp American Life Report (January 2009)
Notice a trend
ldquoThe real value of social media is that it exponentially leverages word-of-mouthrdquoJohn Haydon marketing consultant
Epic Change used Twitter to raise over $11000 in just 48 hours to help build a classroom in Tanzania
Source Tweetsgivingorg
Twitter Success Story
Over 98 of donors had never before donated to Epic Change
- Clear achievable but audacious goal
- Short deadline gave sense of urgency
- Easy to understand easy to give
- Fun positive focus
- Leveraged existing networks
- Recognized top donors
Why it worked
The ldquoDollars for Darfurrdquo Group on Facebook has over 5000 student members and raised almost $150000 in 2007 to help stop the genocide in Sudan
Source Nonprofit 20 (November 2008)
Facebook Success Story
- Harnessed the power of young people
- Used the right Social Media networks
- Easy to get involved
- Incentives for top fundraisers
Why it worked
Source savedarfurorgdollarsfordarfur
Oxfam America created a photo petition campaign on Flickr to put pressure on Starbucks to give poor coffee farmers in Ethiopia a chance to earn more profits It worked
Source oxfamamericaorgwhatwedocampaignscoffeestarbucks
Flickr Success Story
- Simple clear message
- Easy to get involved
- Leveraged existing supporters
- Integrated campaign across multiple Social Media sites- Frequent updates
- PR
Why it worked
Photos Oxfam America
for Non Profits (and everyone else)
The 5 Rules of Social Media
1 Listen Social Media is not about you Itrsquos about peoplersquos relationships with you Listen before you speak
5 Rules of Social Media for Non Profits
2 Get involved Social Media is about conversations and building relationships It takes effort
Donrsquot just talk about yourself Ask questions engage people and link Most of all be inspiring
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
3 Give up control You canrsquot control the conversation If you want people to spread your message you have to trust them
Listen Inspire Engage Let go
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
4 Be honest You canrsquot spin the truth with Social Media Be open honest and authentic in everything you say and do
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
5 Think long term Donrsquot expect immediate easily measurable results It takes time to build trust and make connections
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
Thank you(now go out there and connect)
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
51 of social network users have 2 or more online profiles
Savvy non profits are on more than one Social Media site
Source Pew Internet amp American Life Report (January 2009)
Notice a trend
ldquoThe real value of social media is that it exponentially leverages word-of-mouthrdquoJohn Haydon marketing consultant
Epic Change used Twitter to raise over $11000 in just 48 hours to help build a classroom in Tanzania
Source Tweetsgivingorg
Twitter Success Story
Over 98 of donors had never before donated to Epic Change
- Clear achievable but audacious goal
- Short deadline gave sense of urgency
- Easy to understand easy to give
- Fun positive focus
- Leveraged existing networks
- Recognized top donors
Why it worked
The ldquoDollars for Darfurrdquo Group on Facebook has over 5000 student members and raised almost $150000 in 2007 to help stop the genocide in Sudan
Source Nonprofit 20 (November 2008)
Facebook Success Story
- Harnessed the power of young people
- Used the right Social Media networks
- Easy to get involved
- Incentives for top fundraisers
Why it worked
Source savedarfurorgdollarsfordarfur
Oxfam America created a photo petition campaign on Flickr to put pressure on Starbucks to give poor coffee farmers in Ethiopia a chance to earn more profits It worked
Source oxfamamericaorgwhatwedocampaignscoffeestarbucks
Flickr Success Story
- Simple clear message
- Easy to get involved
- Leveraged existing supporters
- Integrated campaign across multiple Social Media sites- Frequent updates
- PR
Why it worked
Photos Oxfam America
for Non Profits (and everyone else)
The 5 Rules of Social Media
1 Listen Social Media is not about you Itrsquos about peoplersquos relationships with you Listen before you speak
5 Rules of Social Media for Non Profits
2 Get involved Social Media is about conversations and building relationships It takes effort
Donrsquot just talk about yourself Ask questions engage people and link Most of all be inspiring
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
3 Give up control You canrsquot control the conversation If you want people to spread your message you have to trust them
Listen Inspire Engage Let go
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
4 Be honest You canrsquot spin the truth with Social Media Be open honest and authentic in everything you say and do
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
5 Think long term Donrsquot expect immediate easily measurable results It takes time to build trust and make connections
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
Thank you(now go out there and connect)
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
ldquoThe real value of social media is that it exponentially leverages word-of-mouthrdquoJohn Haydon marketing consultant
Epic Change used Twitter to raise over $11000 in just 48 hours to help build a classroom in Tanzania
Source Tweetsgivingorg
Twitter Success Story
Over 98 of donors had never before donated to Epic Change
- Clear achievable but audacious goal
- Short deadline gave sense of urgency
- Easy to understand easy to give
- Fun positive focus
- Leveraged existing networks
- Recognized top donors
Why it worked
The ldquoDollars for Darfurrdquo Group on Facebook has over 5000 student members and raised almost $150000 in 2007 to help stop the genocide in Sudan
Source Nonprofit 20 (November 2008)
Facebook Success Story
- Harnessed the power of young people
- Used the right Social Media networks
- Easy to get involved
- Incentives for top fundraisers
Why it worked
Source savedarfurorgdollarsfordarfur
Oxfam America created a photo petition campaign on Flickr to put pressure on Starbucks to give poor coffee farmers in Ethiopia a chance to earn more profits It worked
Source oxfamamericaorgwhatwedocampaignscoffeestarbucks
Flickr Success Story
- Simple clear message
- Easy to get involved
- Leveraged existing supporters
- Integrated campaign across multiple Social Media sites- Frequent updates
- PR
Why it worked
Photos Oxfam America
for Non Profits (and everyone else)
The 5 Rules of Social Media
1 Listen Social Media is not about you Itrsquos about peoplersquos relationships with you Listen before you speak
5 Rules of Social Media for Non Profits
2 Get involved Social Media is about conversations and building relationships It takes effort
Donrsquot just talk about yourself Ask questions engage people and link Most of all be inspiring
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
3 Give up control You canrsquot control the conversation If you want people to spread your message you have to trust them
Listen Inspire Engage Let go
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
4 Be honest You canrsquot spin the truth with Social Media Be open honest and authentic in everything you say and do
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
5 Think long term Donrsquot expect immediate easily measurable results It takes time to build trust and make connections
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
Thank you(now go out there and connect)
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
Epic Change used Twitter to raise over $11000 in just 48 hours to help build a classroom in Tanzania
Source Tweetsgivingorg
Twitter Success Story
Over 98 of donors had never before donated to Epic Change
- Clear achievable but audacious goal
- Short deadline gave sense of urgency
- Easy to understand easy to give
- Fun positive focus
- Leveraged existing networks
- Recognized top donors
Why it worked
The ldquoDollars for Darfurrdquo Group on Facebook has over 5000 student members and raised almost $150000 in 2007 to help stop the genocide in Sudan
Source Nonprofit 20 (November 2008)
Facebook Success Story
- Harnessed the power of young people
- Used the right Social Media networks
- Easy to get involved
- Incentives for top fundraisers
Why it worked
Source savedarfurorgdollarsfordarfur
Oxfam America created a photo petition campaign on Flickr to put pressure on Starbucks to give poor coffee farmers in Ethiopia a chance to earn more profits It worked
Source oxfamamericaorgwhatwedocampaignscoffeestarbucks
Flickr Success Story
- Simple clear message
- Easy to get involved
- Leveraged existing supporters
- Integrated campaign across multiple Social Media sites- Frequent updates
- PR
Why it worked
Photos Oxfam America
for Non Profits (and everyone else)
The 5 Rules of Social Media
1 Listen Social Media is not about you Itrsquos about peoplersquos relationships with you Listen before you speak
5 Rules of Social Media for Non Profits
2 Get involved Social Media is about conversations and building relationships It takes effort
Donrsquot just talk about yourself Ask questions engage people and link Most of all be inspiring
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
3 Give up control You canrsquot control the conversation If you want people to spread your message you have to trust them
Listen Inspire Engage Let go
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
4 Be honest You canrsquot spin the truth with Social Media Be open honest and authentic in everything you say and do
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
5 Think long term Donrsquot expect immediate easily measurable results It takes time to build trust and make connections
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
Thank you(now go out there and connect)
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
- Clear achievable but audacious goal
- Short deadline gave sense of urgency
- Easy to understand easy to give
- Fun positive focus
- Leveraged existing networks
- Recognized top donors
Why it worked
The ldquoDollars for Darfurrdquo Group on Facebook has over 5000 student members and raised almost $150000 in 2007 to help stop the genocide in Sudan
Source Nonprofit 20 (November 2008)
Facebook Success Story
- Harnessed the power of young people
- Used the right Social Media networks
- Easy to get involved
- Incentives for top fundraisers
Why it worked
Source savedarfurorgdollarsfordarfur
Oxfam America created a photo petition campaign on Flickr to put pressure on Starbucks to give poor coffee farmers in Ethiopia a chance to earn more profits It worked
Source oxfamamericaorgwhatwedocampaignscoffeestarbucks
Flickr Success Story
- Simple clear message
- Easy to get involved
- Leveraged existing supporters
- Integrated campaign across multiple Social Media sites- Frequent updates
- PR
Why it worked
Photos Oxfam America
for Non Profits (and everyone else)
The 5 Rules of Social Media
1 Listen Social Media is not about you Itrsquos about peoplersquos relationships with you Listen before you speak
5 Rules of Social Media for Non Profits
2 Get involved Social Media is about conversations and building relationships It takes effort
Donrsquot just talk about yourself Ask questions engage people and link Most of all be inspiring
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
3 Give up control You canrsquot control the conversation If you want people to spread your message you have to trust them
Listen Inspire Engage Let go
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
4 Be honest You canrsquot spin the truth with Social Media Be open honest and authentic in everything you say and do
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
5 Think long term Donrsquot expect immediate easily measurable results It takes time to build trust and make connections
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
Thank you(now go out there and connect)
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
The ldquoDollars for Darfurrdquo Group on Facebook has over 5000 student members and raised almost $150000 in 2007 to help stop the genocide in Sudan
Source Nonprofit 20 (November 2008)
Facebook Success Story
- Harnessed the power of young people
- Used the right Social Media networks
- Easy to get involved
- Incentives for top fundraisers
Why it worked
Source savedarfurorgdollarsfordarfur
Oxfam America created a photo petition campaign on Flickr to put pressure on Starbucks to give poor coffee farmers in Ethiopia a chance to earn more profits It worked
Source oxfamamericaorgwhatwedocampaignscoffeestarbucks
Flickr Success Story
- Simple clear message
- Easy to get involved
- Leveraged existing supporters
- Integrated campaign across multiple Social Media sites- Frequent updates
- PR
Why it worked
Photos Oxfam America
for Non Profits (and everyone else)
The 5 Rules of Social Media
1 Listen Social Media is not about you Itrsquos about peoplersquos relationships with you Listen before you speak
5 Rules of Social Media for Non Profits
2 Get involved Social Media is about conversations and building relationships It takes effort
Donrsquot just talk about yourself Ask questions engage people and link Most of all be inspiring
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
3 Give up control You canrsquot control the conversation If you want people to spread your message you have to trust them
Listen Inspire Engage Let go
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
4 Be honest You canrsquot spin the truth with Social Media Be open honest and authentic in everything you say and do
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
5 Think long term Donrsquot expect immediate easily measurable results It takes time to build trust and make connections
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
Thank you(now go out there and connect)
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
- Harnessed the power of young people
- Used the right Social Media networks
- Easy to get involved
- Incentives for top fundraisers
Why it worked
Source savedarfurorgdollarsfordarfur
Oxfam America created a photo petition campaign on Flickr to put pressure on Starbucks to give poor coffee farmers in Ethiopia a chance to earn more profits It worked
Source oxfamamericaorgwhatwedocampaignscoffeestarbucks
Flickr Success Story
- Simple clear message
- Easy to get involved
- Leveraged existing supporters
- Integrated campaign across multiple Social Media sites- Frequent updates
- PR
Why it worked
Photos Oxfam America
for Non Profits (and everyone else)
The 5 Rules of Social Media
1 Listen Social Media is not about you Itrsquos about peoplersquos relationships with you Listen before you speak
5 Rules of Social Media for Non Profits
2 Get involved Social Media is about conversations and building relationships It takes effort
Donrsquot just talk about yourself Ask questions engage people and link Most of all be inspiring
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
3 Give up control You canrsquot control the conversation If you want people to spread your message you have to trust them
Listen Inspire Engage Let go
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
4 Be honest You canrsquot spin the truth with Social Media Be open honest and authentic in everything you say and do
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
5 Think long term Donrsquot expect immediate easily measurable results It takes time to build trust and make connections
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
Thank you(now go out there and connect)
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
Oxfam America created a photo petition campaign on Flickr to put pressure on Starbucks to give poor coffee farmers in Ethiopia a chance to earn more profits It worked
Source oxfamamericaorgwhatwedocampaignscoffeestarbucks
Flickr Success Story
- Simple clear message
- Easy to get involved
- Leveraged existing supporters
- Integrated campaign across multiple Social Media sites- Frequent updates
- PR
Why it worked
Photos Oxfam America
for Non Profits (and everyone else)
The 5 Rules of Social Media
1 Listen Social Media is not about you Itrsquos about peoplersquos relationships with you Listen before you speak
5 Rules of Social Media for Non Profits
2 Get involved Social Media is about conversations and building relationships It takes effort
Donrsquot just talk about yourself Ask questions engage people and link Most of all be inspiring
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
3 Give up control You canrsquot control the conversation If you want people to spread your message you have to trust them
Listen Inspire Engage Let go
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
4 Be honest You canrsquot spin the truth with Social Media Be open honest and authentic in everything you say and do
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
5 Think long term Donrsquot expect immediate easily measurable results It takes time to build trust and make connections
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
Thank you(now go out there and connect)
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
- Simple clear message
- Easy to get involved
- Leveraged existing supporters
- Integrated campaign across multiple Social Media sites- Frequent updates
- PR
Why it worked
Photos Oxfam America
for Non Profits (and everyone else)
The 5 Rules of Social Media
1 Listen Social Media is not about you Itrsquos about peoplersquos relationships with you Listen before you speak
5 Rules of Social Media for Non Profits
2 Get involved Social Media is about conversations and building relationships It takes effort
Donrsquot just talk about yourself Ask questions engage people and link Most of all be inspiring
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
3 Give up control You canrsquot control the conversation If you want people to spread your message you have to trust them
Listen Inspire Engage Let go
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
4 Be honest You canrsquot spin the truth with Social Media Be open honest and authentic in everything you say and do
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
5 Think long term Donrsquot expect immediate easily measurable results It takes time to build trust and make connections
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
Thank you(now go out there and connect)
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
for Non Profits (and everyone else)
The 5 Rules of Social Media
1 Listen Social Media is not about you Itrsquos about peoplersquos relationships with you Listen before you speak
5 Rules of Social Media for Non Profits
2 Get involved Social Media is about conversations and building relationships It takes effort
Donrsquot just talk about yourself Ask questions engage people and link Most of all be inspiring
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
3 Give up control You canrsquot control the conversation If you want people to spread your message you have to trust them
Listen Inspire Engage Let go
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
4 Be honest You canrsquot spin the truth with Social Media Be open honest and authentic in everything you say and do
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
5 Think long term Donrsquot expect immediate easily measurable results It takes time to build trust and make connections
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
Thank you(now go out there and connect)
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
1 Listen Social Media is not about you Itrsquos about peoplersquos relationships with you Listen before you speak
5 Rules of Social Media for Non Profits
2 Get involved Social Media is about conversations and building relationships It takes effort
Donrsquot just talk about yourself Ask questions engage people and link Most of all be inspiring
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
3 Give up control You canrsquot control the conversation If you want people to spread your message you have to trust them
Listen Inspire Engage Let go
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
4 Be honest You canrsquot spin the truth with Social Media Be open honest and authentic in everything you say and do
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
5 Think long term Donrsquot expect immediate easily measurable results It takes time to build trust and make connections
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
Thank you(now go out there and connect)
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
2 Get involved Social Media is about conversations and building relationships It takes effort
Donrsquot just talk about yourself Ask questions engage people and link Most of all be inspiring
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
3 Give up control You canrsquot control the conversation If you want people to spread your message you have to trust them
Listen Inspire Engage Let go
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
4 Be honest You canrsquot spin the truth with Social Media Be open honest and authentic in everything you say and do
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
5 Think long term Donrsquot expect immediate easily measurable results It takes time to build trust and make connections
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
Thank you(now go out there and connect)
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
3 Give up control You canrsquot control the conversation If you want people to spread your message you have to trust them
Listen Inspire Engage Let go
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
4 Be honest You canrsquot spin the truth with Social Media Be open honest and authentic in everything you say and do
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
5 Think long term Donrsquot expect immediate easily measurable results It takes time to build trust and make connections
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
Thank you(now go out there and connect)
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
4 Be honest You canrsquot spin the truth with Social Media Be open honest and authentic in everything you say and do
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
5 Think long term Donrsquot expect immediate easily measurable results It takes time to build trust and make connections
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
Thank you(now go out there and connect)
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
5 Think long term Donrsquot expect immediate easily measurable results It takes time to build trust and make connections
5 Rules of Social Media for Non Profits 5 Rules of Social Media for Non Profits
Thank you(now go out there and connect)
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
Thank you(now go out there and connect)
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
Sources Aaron Stiner (November 6 2008) Nonprofit 20 httpaaronstinerdrbblogspotcom200811nonprofit-20-how-nonprofits-can-usehtml
ComScore Inc httpwwwcomscorecom
Convio Sea Change Strategies and Edge Research (March 24 2008) The Wired Wealthy Using the Internet to Connect with Your Middle and Major Donors httpmyconviocomelqPURLPage=104
Hubspot (December 2008) State of the Twittersphere Q4 2008 httpcdnqahubteamcomState_of_the_Twittersphere_by_HubSpot_Q4-2008pdf
Pew Internet amp American Life Project (January 14 2009) Adults and Social Networks Report httpwwwpewinternetorgPPFr272report_displayasp
Universal McCann (March 2008) Power To The People - Wave3 Study on Social Media Trends wwwuniversalmccanncomAssetswave_3_20080403093750pdf
YouTube httpwwwyoutubecomnonprofits
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
email infoprimalmediacomphone (603) 436-1072
Facebook facebookcompeopleCheri-Hegi750372957
copy 2008 Primal Media All rights reserved (Wersquoll share - just ask)
Connect
Linkedin linkedincomincherihegi
Cheri HegiCreative Director
blog primalmediacomblogTwitter twittercomprimalmedia
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