Extend Your Online Footprint

Social Media Tactics for Non Profit Organizations

What’s in Your Communications

Toolbox?

Today’s Diverse Tools• Public Relations: Media Relations• Paid Advertising: Ads, Direct Mail, Newsletters• Tapping BOD, members, existing audiences • Website, Blog• E-mail marketing• Facebook, Twitter and other social media platforms• YouTube and other video options• Phone Trees• Texting• In Person Events• Mobile applications

Where are you?

*Nonprofit Social Network Benchmark Report, Nonprofit Technology Network

Core Principles • Content Control – take control of your

message and how its distributed. • Connect the Dots – make sure all your

information is integrated, consistent and clear.

• Wear Your Personality – don’t be a corporate entity – be a passionate “people” with a goal. BUILD A BRAND AND STICK TO IT.

Content • Website – improve search engine rankings• Email – engage supporters, improve open rates• Social Media – conversation starters• Print – be the editor of your story; design the

brand• Media Relations – pitch reporters with new

angles• PACKAGING is very important

Is Social Media a Fad?

Social Media Revolution2 (Refresh)

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

facebook

No discounting it – facebook is powerful. Internet users spend more time on facebook than anyother website

Don’t use a “Group” for your nonprofit, use a PAGE

Ask for the LIKES1) Ask followers to like your update and

improve engagement: just added new pics to our gallery, like it if you find yourself!

2) Ask yes or no questions 3) Don’t use the link box – they get fewer clicks

Video: Use the facebook uploader• It automatically adds a “Like” button to your

video. Linking to YouTube Videos won’t do this.

• Use Landing Pages on facebook for events, premier activities, or special features

Use facebook Fan Page as a page to connect with organizations and supporters online.

•Upgrade to new facebook profile•Must be an Administrator of the page•Account “Use facebook” as a page to post on pages as an organization•Switch back to your personal page

Advanced Search to find experts, expand networks, and build new partnershipsPost a question and solicit feedback from subject matter experts and other non-profitsStart a LinkedIn Group and encourage members to become an ambassador for you and build credibility on their profile for your organization

YouTube Nonprofit Program

Capture the essence of your organization on YouTube.Tell your Story. Become a YouTube Nonprofit Partner

Premium branding and increased upload capabilities.

Drive Fundraising-incorporate a DONATE button.

Add a Call-To-Action overlay

Twitter

Connect with local Tweeters, by monitoring your key words and research using http://nearbytweets.com

Google for nonprofits

Full list of Google products, many can be incorporated to help your overall goals.

Google Non Profit Program• Google Non Profit: Google has a non-profit donation program

called Google Grants. Google Grants is an in-kind donation program awarding free AdWords advertising to select charitable organizations.

• Primarily support organizations sharing their philosophy of community service to help the world in areas such as science and technology, education, global public health, the environment, youth advocacy, and the arts.

• Non-profits can receive up to $10K per month in free Google Ad words. The organization must be a 501 ©(3) and other restrictions apply.http://www.google.com/grants/details.html#eligibility

• http://www.google.com/nonprofits/allproducts.html

Use a free e-mail delivery system, such as MailChimp to connect with supporters.

E-mail Marketing Delivers

CONTENT IS STILL KING!

•Write subject line first – study tips for spam-filters•Keep to 350 words or less •Write in “chunks” •Consider the tone – make it friendly and warm•Use multiple calls to action•Personalize•Use quality art and images – watch copyrights

5 Email Tactics Not to ForgetReally Thank Your Supporters – not just a thank you but with info on how their support helps you.

Encourage them to share – word of mouth and personal recommendations are the most powerful

Get Feedback – Use polls, surveys, forms and other methods of feedback to show them you value their opinion. You can also elicit testimonials.

Connect with social media – Share, ask for the like, and tell them what you’ll provide that is worth paying attention to.

Link to your website – Link constituents to your site, and give them easy links back to important pages on your website like your events calendar, and donation page.

Use a free polling program to conduct research and gather information to repurpose for your cause.

Websites You Should Know

www.crowdrise.comCreate a profile, start a fundraiser, ask for donations.

www.causes.com

www.jumo.com

www.givezooks.com

Build custom facebook welcome pages and engage with your supporters via inexpensive application sites.

www.rainmakerapp.com

http://www.nten.org/

http://www.pitchengine.com