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Angela Doucet Rand, MLIS Doctoral Candidate in College of Education [email protected] www.myusabc.com
| Date post: | 08-May-2015 |
| Category: |
Government & Nonprofit |
| Upload: | university-of-south-alabama |
| View: | 382 times |
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Angela Doucet Rand, MLISDoctoral Candidate in College of Education
www.myusabc.com
Social Media for Nonprofits
: A Strategy for Using Social Media
Audience - who are you talking to?Content - what is your message?Measure - what works?Engage - how can you increase your audience?
Know your audience!
Who’s Using What?
Facebook, LinkedIn, Pinterest, Twitter, Instagram
Content
Promotional - features and benefitsHow-to - where it fits into lifeShop - using/acquiring servicesEvents - sales, booths, signings
Share your experience
Measure
Roll outROIAdjust
FaceBook friendsFlickr statisticsTwitter followersYoutube subscribersGoogle Analytics
Facebook statistics
Facebook Overview
Google Analytics
Remember, it’s SOCIAL MEDIA!
Engage!
● Contests● Challenges● Games● Co-creators
Listen to your audience!
Thank You!
“It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.” — Edward de Bono
The Road Ahead
Resources
Images
https://www.flickr.com/photos/igorza76/
https://www.flickr.com/photos/tibzback/
https://www.flickr.com/photos/freepress/
https://www.flickr.com/photos/iguanajo/
https://www.flickr.com/photos/tattoodjay/
https://www.flickr.com/photos/portland_mike/
Resources
http://www.pewinternet.org/
http://www.councilofnonprofits.org/files/Convio
_Social-Media-Guide.pdf
http://www.slideshare.net/angelarand
www.facebook.com/myusabc
Twitter - @usabaldwinPinterest - usabaldwin
www.myusabc.com
