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Social Media for Non-Profits Presented by Caryn Brown Digital Media Butterfly 17 January 2013
| Date post: | 11-May-2015 |
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Social Media for Non-Profits
Presented by Caryn BrownDigital Media Butterfly
17 January 2013
Why worry about Social Media?
O Raising money for non-profits through social media has more than doubled in the last 5 years.
O 51% of wealthy donors prefer to give online.O Blogger and LinkedIn both launched in 2003. We are
now 10 years into the Social Web. It is clearly not a fad!
O Facebook, Twitter, and other social networks are where the eyeballs are and socially shared content makes up 10% of all web content.
O Facebook, Twitter, and YouTube are now integral parts of our online communications and fundraising campaigns. The era of winging it in social media is over!
What to Do First (or Now)
OSet Goals with Social Media
OCreate a Plan and Content Strategy
and Stick to it!
OTrack Growth
OMonitor what is being said regarding
your organization on-line
9 Main Social Media Channels
O Facebook – www.facebook.comO Twitter – www.twitter.com O BloggingO YouTube – www.youtube.com O LinkedIn – www.linkedin.com O Google+ -- www.google.com/+ O Instagram – www.instagram.com O Pinterest – www.pinterest.com O Foursquare – www.foursquare.com
FacebookO Create a Community
O Recruit new volunteers from community createdO Engage with your Community
O Share news and pictures about your organizationO Create Events to encourage involvement
O Educate others about your organizationO Receive donations through causes app
“When a Facebook user posts about a cause, that mention leads up to 68% of their contacts learning more about the organization and up to 39% to actually donate to it” – according to MDG Advertising
TwitterO Share your updates with an unlimited audienceO Drive traffic to your websiteO Share your enthusiasm about your cause, great
content you want others to know about, and news relevant to your supporters
O Build real relationships by replying, retweeting, and joining discussions
O Promote causes, campaigns, and events with hashtags (#Campaign)
“Twitter mentions of Fundraising events can yield up to 10 times more in donations” – according to MDG Advertising
Blogging
OShare the story of your organization
OGive details regarding complex
ideas
OAllow volunteers, Board Members,
and recipients to share their stories
about your organization
YouTube
OAllows you to share videos of your
work in action
OUsers can subscribe to your
YouTube channel and get updates
when you add new videos
OEasily share YouTube videos through
your website and social media sites
OCultivate major/business donors
ORecruit influential board members
OCollaborate with peers and potential supporters though groups
Google+OSend specific messages to specific
circles
OUse Hangouts for video conversations
and meetings
ONot as widely used as other platforms
InstagramOShare camera phone pictures on
Instagram and automatically publish to Facebook and Twitter
OEasily share pictures in real time of day to day operations or special events
OPhotos tend to increase the emotional investment of donors and volunteers to your organization
OCreate boards for your organization’s
specific purposes
OCreate an online fundraising catalog
OCurrently the fastest growing Social
Media site
Questions for You
Have your viewed your Website on a Tablet or SmartPhone?
O As of May 2012, 20% of web traffic in the US and Canada occurs on a mobile device
O Ensure that your e-newsletter is mobile friendly
O Start collecting mobile phone numbers to prepare to launch a group texting campaign
O Acquaint yourself with mobile wallets and payments
Does your website’s homepage have social media icons with
links to your social media pages?
OHow do you inform your supporters of your social media presence?
Does someone from your Organization attend social media
training/webinars?
OWhat tools does your organization
use to stay up to date on Social
Media?
OMashable and other Social Media
blogs can keep you informed
How often do you donate in response to print fundraising appeals that you
receive in the mail?
O87% never or rarely based on a
twitter poll conducted by
NonProfit Tech
Don’t Forget
O When on Social Media, listen to others in the community, don’t just talk
O Send handwritten Thank You notes
O Say Please and Thank You
O Communicate with your donors in the way that they prefer
Non-Profits Getting it Right on Social Media
O#FundraisingFriday
ORed Cross
OLove146
OPolaris Project
O10X10 Act
OMomsRising
Connect with Caryn Brown
O [email protected] www.DigitialMediaButterfly.com -- website O www.HelpDeskGoddess.com -- blogO www.facebook.com/DigitalMediaButterflyO www.twitter.com/D_M_ButterflyO www.pinterest.com/digtbutterflyO www.linkedin.com/company/digital-media-
butterfly
O www.WacoSocialMedia.com -- monthly breakfasts
