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| Date post: | 20-Jan-2015 |
| Category: |
Internet |
| Upload: | glarsen911 |
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+What is “Social Media”?
+What is “Social Media”?
A category of tools used for sharing user-generated content over the Internet. Social networking (Facebook,
Google+, MySpace) Microblogging (Twitter,
Tumblr) Photo & video sharing (Flickr,
YouTube, Vine, Instagram) Crowd-sourced references
(Wikipedia) Blogs (Wordpress, Blogger) News & discussion forums
(Reddit)
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YouTube
Tumblr
Key to Social Media Logos
Google+
Blogger
Vine
Nixle
+
Most Used Networks for Law Enforcement
Nixle
YouTube
Blogs
19% of all online adults are active on Twitter
Total number of active users: 255 million
Majority demographics: adults age 18-29, urban residents, African Americans
46% of users check Twitter daily, 29% check several times per day
52% of users get news on Twitter
Source: Pew Research Internet Project Social Media Update, Dec 2013
Good for:
Two-way communication with public & news reporters
Timely alerts (events, road closures, police activity, school lockdowns)
“Tweetups” (Q&A sessions conducted via Twitter hashtag)
“Tweetalongs” (police ridealongs narrated on Twitter)
Posting pictures for community relations
+Two Way Communication
71% of all Internet users are active on Facebook
Total number of active users: 1 billion, 310 million Percent of all users who log in any given day: 63% Percentage of users who log in more than once a day: 40% Percent of 18-34 year olds who check Facebook before they
get out of bed: 28%
38% of users get news on Facebook
Number of links shared every 20 minutes: 1 million
Majority demographics: women, adults age 18-29
Source: Pew Research Internet Project Social Media Update Dec 2013, Statistic Brain Jan 2014
Good for:
Public education
Amber Alerts
Communicating with public
Department publicity
Crime blotter blogs
Recruitment announcements
+Twitter vs. Facebook
Longer messages
Whole albums of pictures at a time
People can reply and have a conversation with others that is easily seen all at once
Timeline algorithm means only a fraction of your posts will be seen by all your followers
Shorter messages (140 char)
Only one or two pictures at a time
Conversations are not as readily apparent
No sorting algorithm—everyone who follows you will be able to see all of your posts
+The Problem With Facebook
Facebook has some mysterious coding behind the scenes that decides who gets to see the content created by official Pages (businesses, actors, musicians, public safety agencies, etc)
10% of a personal page’s “friends” see the content shared, on average That drops to less than 8% for “fan” pages
The dilemma: the best way for more people to see your content is for more people to see it.
Source: Derek Belt, King County Social Media Specialist, 2014
+The Problem With Facebook
+The Problem With Facebook
Solution: create better content! Posts with photos get 120% more attention Photos with text on top are even better Posts between 100-250 characters get 60% more “Likes” (tl;dr) “ ’Like’ this post if you…” = 3x more “Likes” “Comment if you…” = 3x more comments “Share this post if you…” = 7x more people reposting = more engagement, and more people see your content!
Source: Derek Belt, King County Social Media Specialist, 2014
17% of all online adults are active on Instagram, up from 13% in 2012.
Number of monthly active users: 200 million Number of daily active users: 75 million
Majority demographics: adults age 18-29, suburban residents, African Americans
57% of Instagram users use the app daily, 35% several times a day
Was acquired by Facebook in April 2012.
Source: DMR, expandedramblings.com, June 2014
Good for:
Department publicity
Found/recovered property posts
Public education
+YouTube
Number of videos viewed every day: 4,250,000,000
Number of unique visits every month: 900,000,000
Number of hours watched every month: 3.25 billion Percent of Americans that use YouTube during work hours:
14.4%
Majority demographics: adults age 18-29, urban residents, African Americans
20% of users get news on YouTube
Source: DMR, expandedramblings.com, June 2014
+YouTube
Good for:
Quick press releases
Public education videos
Recruitment
+Nixle
Designed for public safety agencies to send messages to the community
Used by 3200-7000+ agencies
Basic product is free to public safety
Citizens register to receive information by phone, email, text, etc.
Source: nixle.com
+Nixle
Source: nixle.com
+
Social Media & the 911 Industry
Why Do
I Care?
+Who uses social media?
Media
Businesses
Office of POTUS
City Governments
Washington State DOT
Police & Fire Departments
Dispatch Centers
FEMA
CDC
APCO
AmberAlert.com
Astronauts
The public!
(This is not an inclusive list!)
+Why should my agency consider adopting social media?
Community outreach & public relations
Easy dissemination of information
Emergency/disaster notifications
Recruitment
Other uses?
+Why should my agency consider adopting social media?
Number One Reason:
public education
and engagement
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+Important Disclaimer Information
+Important Disclaimer Information
+Social Media & Law Enforcement
Source: MHP Programs List.com, “50 Most Social Media Friendly Police Departments”, April 2013
IACP Center for Social Mediahttp://www.iacpsocialmedia.org/
Credit: 2013 IACP Social Media Survey
+
Credit: 2013 IACP Social Media Survey
IACP Social Media Survey
Surveyed 500 law enforcement agencies in 48 states.
96% of agencies surveyed use social media.
Over half of the other 4% are considering it.
73% say social media has improved police-community relations in their jurisdiction.
70% of agencies using social media have a written policy for official use of social media, and an additional 14% are in the process of crafting a policy.
Grace’s Rule #1:
No policy?
Don’t do it!
IACP Center for Social Mediahttp://www.iacpsocialmedia.org/GettingStarted/PolicyDevelopment.aspx
+IACP Social Media “Fact Sheets”
+Public Expectations
Source: “Social Media: The New Face of Disaster Response,” PR Daily, May 2013
+My Tips for Using Social Media
Before you start, decide: Who is your audience? What are your goals? How to manage security? Who’s in charge? What will they share? How often will they post?
WRITE A POLICY before you start. Have it vetted through your Legal department.
Form a Social Media team and give them guidelines.
+DO:
DO: be personable, friendly, relatable. Humor humanizes.
DO: stay on topic. Business accounts are for business; you can talk about that excellent restaurant or your latest vacation on your personal account.
DO: use secure passwords.
DO: Find your employees who know how it works already and get them to assist.
DO: make sure each account has a prominent statement that it isn’t monitored 24/7 and people should call 911 for emergencies.
DO: Consider forming a social media workgroup within your region.
DO: answer your followers. Social media is all about connection and conversation
+DON’T:
DON’T: say anything on a social media account that you wouldn’t say to the media, the mayor, or the chief.
DON’T: argue with people on social media. Expect to be mocked or attacked, but NEVER fight back.
DON’T: use “netspeak”. Proper grammar at all times. If it doesn’t fit, revise it.
DON’T: spam. Post enough to be active, but remember: everything in moderation.
DON’T: use Twitter just to post links to your Facebook posts. You can automate it to do that, but that doesn’t mean you should. People use the different networks for different reasons.
DON’T: be afraid to own it and apologize when you screw up.
+GovLoop Social Media Tips
GovLoop Knowledge Network for Governmenthttp://www.govloop.com/social-media
+Social Media Publications
+Social Media Publications
+Social Media Publications
IACP: Social Media Concepts & Issues Paper http://www.iacpsocialmedia.org/Portals/1/documents/social%20media%20paper.pdf
IACP: Social Media Model Policy http://www.iacpsocialmedia.org/portals/1/documents/social%20media%20policy.pdf
IACP: 2013 Social Media Survey http://www.iacpsocialmedia.org/Resources/Publications/2013SurveyResults.aspx
IACP: Law Enforcement Execs Social Media Top Ten http://www.iacpsocialmedia.org/Portals/1/documents/Fact%20Sheets/Chiefs%20Top%20Ten%20Fact%20Sheet.pdf
+Social Media Publications
IACP: Social Media Fact Sheet http://www.iacpsocialmedia.org/Portals/1/documents/Fact%20Sheets/Social%20Media%20Fact%20Sheet.pdf
IACP: Facebook Fact Sheet http://www.iacpsocialmedia.org/Portals/1/documents/Fact%20Sheets/Facebook%20Fact%20Sheet.pdf
IACP: Twitter Fact Sheet http://www.iacpsocialmedia.org/Portals/1/documents/Fact%20Sheets/Twitter%20Fact%20Sheet.pdf
IACP: YouTube Fact Sheet http://www.iacpsocialmedia.org/Portals/1/documents/Fact%20Sheets/YouTube%20Fact%20Sheet.pdf
+Social Media Publications
GovLoop: The Social Media Experiment in Government: Elements of Excellence http://www.govloop.com/profiles/blogs/the-social-media-experiment-in-government-elements-of-excellence-
GovLoop: Twitter Guide for Government Agencies http://www.govloop.com/page/twitter-guide-for-government-agencies-regularity
GovLoop: Twitter Guide for Government Employees http://www.govloop.com/profiles/blogs/new-twitter-guides-for-government-agencies-and-employees
+Social Media Publications
DHS: Community Engagement and Social Media Best Practices https://www.llis.dhs.gov/content/community-engagement-and-social-media-best-practices
FBI & Major Cities Chiefs/County Sheriffs: Social Media: A Valuable Tool With Risks http://www.neiassociates.org/storage/FBINEIA-2013-SocMediaTool.pdf
+Presentation Info Can Be Found At:
http://sm4pst.blogspot.com
(Social Media for Public Safety Telecommunications Professionals – a blog)
Email: [email protected]
Twitter: @raincitysun
Facebook: Grace Larsen
