Date post: | 10-May-2015 |
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Twitter: @DanStasiewski
Twitter: @DanStasiewski
Agenda
• Weeks 1-2: Strategy & Planning
• Weeks 3-4: Blogging & Sourcing
• Weeks 5-7: Launching Social
• Weeks 8-10: Engaging & Listening
• Weeks 10-12: Analyzing & Adjusting
• Weeks 12+: Planning for the Future
about.me/danstasiewski
Twitter: @DanStasiewski kunocreative.com
Twitter: @DanStasiewski kunocreative.com
Twitter: @DanStasiewski
Why Blog?
kunocreative.com
Panda launched
5 posts/week
Ranked for 2,179 Keyword Phrases
Ranked for 14,029 Keyword Phrases = 644% Increase
10 posts/week
Caffeine launched
Twitter: @DanStasiewski
Why Social Networks?
kunocreative.com
Social Traffic15% Of All Traffic
Twitter: @DanStasiewski kunocreative.com
Why Social Media?
Prove ExpertiseBuild Loyalty
Raise Awareness
Twitter: @DanStasiewski
Twitter: @DanStasiewski
Don’t Assume That If You Build It,
Followers Will Come
Twitter: @DanStasiewski
Don’t Leave It Up to the Intern
Twitter: @DanStasiewski
Don’t Stop
Twitter: @DanStasiewski
Week 1-2: Strategy & Planning
Your Goals
Awareness(New Customers)
Retention(Existing Customers)
Twitter: @DanStasiewski
Week 1-2: Strategy & Planning
Twitter: @DanStasiewski
Week 1-2: Strategy & Planning
Content Audit
•What Print Materials Do You Have?
•What Photos Do You Have?
•What Videos Do You Have
Twitter: @DanStasiewski
Week 1-2: Strategy & Planning
Generate Blog Ideas:
•What Frequent Sales Questions Do You Answer?
•What’s New in Your Industry?
•What Tips Can You Share AROUND the Services You Provide?
Twitter: @DanStasiewski
Week 1-2: Strategy & Planning
Sign-Up for Accounts
•Blog (Wordpress.com)
•Google+
•YouTube
(also Pinterest & Tumblr)
Twitter: @DanStasiewski
Week 1-2: Strategy & Planning
Accounts Tips
•Have a Consistent Username On All Platforms
•Use Same Logo/Image on All Platforms
Twitter: @DanStasiewski
Week 1-2: Strategy & Planning
Checklist
•Schedule Time Everyday
•Content Audit
•Generate Blog Ideas
•Sign-Up for Accounts
Twitter: @DanStasiewski
Week 3-4: Blogging and Sourcing
kunocreative.com
Twitter: @DanStasiewski
Week 3-4: Blogging and Sourcing
kunocreative.com
What Type of Blog Do You Need?
kunocreative.com
Brand Journalism
kunocreative.com
Thought Leadership
kunocreative.com
Sales Responses
kunocreative.com
Mini-Case Studies
kunocreative.com
Community Engagement
Twitter: @DanStasiewski
Week 3-4: Blogging & Sourcing
What Sources Are Available?
•Other News Sources Do You Frequently Read
•Use Google to Find New Sources
•Use Google Blog Search to Find Other Bloggers http://www.google.com/blogsearch
Twitter: @DanStasiewski
Week 3-4: Blogging & Sourcing
Add Sources to an RSS Feed Reader
http://www.google.com/reader
Twitter: @DanStasiewski
Week 3-4: Blogging & Sourcing
Checklist
•Write Your First Blog Posts (3)
•Find Sources for Social Media Sharing
•Add Sources to an RSS Feed Reader (Google Reader)
Twitter: @DanStasiewski
Week 5-7: Launch Social
Twitter: @DanStasiewski
Week 5-7: Launch Social
B2B B2C
Twitter: @DanStasiewski
Week 5-7: Launch Social
Twitter Tips
•Tweet 6-8 Times Per Day
•Automate Your Tweets with Hootsuite www.hootsuite.com
Twitter: @DanStasiewski
Week 5-7: Launch Social
Facebook & Google Plus Tips
•Post Twice a Day
– Share One Blog Post/Social Media Source Link
– Share One Photo or Video
•Always Write a Brief, One Sentence Intro
Twitter: @DanStasiewski
Week 5-7: Launch Social
LinkedIn Tips
•Share All Blog Posts
•Share Other Sources
Week 5-7: Launch Social
LinkedIn Tips
•Share All Blog Posts
•Share Other Sources
Twitter: @DanStasiewski
Week 5-7: Launch Social
•Share All Blog Posts (Make Sure There's a Photo)
•Share Images
•Always Write a Relevant Description
Checklist
• Determine Which Social Networks
• Share Content from Weeks 1-4
• Produce Additional Content Based on Needs
Week 5-7: Launch Social
Week 8-10: Engaging & Listening
Remember It’s Social Media
Week 8-10: Engaging & Listening
Week 8-10: Engaging & Listening
Be Gracious
Week 8-10: Engaging & Listening
Be Helpful
Week 8-10: Engaging & Listening
Be Generous
Week 8-10: Engaging & Listening
Don't Get Angry
Week 8-10: Engaging & Listening
Monitor for Interaction
Week 8-10: Engaging & Listening
Checklist
• Monitor Your Networks for Interaction
• Thank Someone Who Mentions
• Help A Customer With a Question
• Share Other People's Content
Week 10-12: Analyzing & Adjusting
Twitter Stats
Week 10-12: Analyzing & Adjusting
Facebook Insights
Week 10-12: Analyzing & Adjusting
LinkedIn Analytics
Week 10-12: Analyzing & Adjusting
Checklist
• Check Twitter Stats in Hootsuite
• Review Facebook Page Insights
• Review LinkedIn Company Page Stats
• Scan All Other Social Networks for Best Interactions
Week 10-12: Analyzing & Adjusting
Week 12+: Planning for the Future
Twitter: @DanStasiewski
Thank You for Attending!
kunocreative.com
Tools
Questions?
inboundmarketing.kunocreative.com
Contact Dan [email protected]
about.me/danstasiewski