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Social Media for Small Business

Beth Clemons, ACC Web & Social Media Manager

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Agenda

• What is social media?

• Why use social media?

• How do I get started?

• Where can I get help?

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Social_Media_Revolution_2013.mp4

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What is Social Media?•Social networking•Curation sites •Social bookmarking•Blogs•Wikis•Photosharing•Geolocation•Video sharing•Meetups/Events

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Why use Social Media?

•Credibility•Increase your exposure•Relationship building•Get out there with the big guys•Customer service•Cost effective

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How do I get started?

•Google your business and yourself•Set up Google Alerts•Claim your usernames

1. Research, research, research2. Find your competition / customers3. PLAN

Get started with these 3 steps:

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• Don’t mix accounts • Don’t share too much• Don’t try to be everywhere• Don’t steal/spam• Don’t sell constantly• Don’t spill your secrets• Don’t ignore feedback• Don’t just ‘hire an intern’

• Do know the site etiquette• Do share the little things• Do create conversation• Do repurpose/reuse• Do experiment• Do your research• Do follow-up• Do plan your strategy

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Where can I get help?

www.facebook.com/dellsocialmedia

www.sba.gov/social-media

mashable.com/small-business/

www.socialmedialeaps.com/

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