Copying any portion of this material is strictly prohibited without written permission from The Marketing Rookie, Inc. The Marketing Rookie, Inc. All Rights Reserved. 2012 ® Social Media for Rookies Preview Webinar Host: E. Keith Bailey 1 Welcome
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Welcome Social Media for Rookies Preview Webinar Host: E. Keith
Bailey 1Copying any portion of this material is strictly prohibited
without written permission from The Marketing Rookie, Inc. The
Marketing Rookie, Inc. All Rights Reserved. 2012
2E. Keith Bailey Business Solution Partner with The Marketing
Rookie CEO, X-treme Consulting Group Business Management
Consultative Services Best Practices Project Management Financial
Management Services [email protected] Copying any
portion of this material is strictly prohibited without written
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3Andrea S. Bailey Social Media Marketing Strategist Marketing
Coach Event and Concept Design Management
www.themarketingrookie.com www.facebook.com/socialmediaforrookies
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What is Social Media?Socialmedia is anextension ofyour
webpresence Copying any portion of this material is strictly
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5 Social Media 1011. Overview of Social Marketing2. Social
Media and Social Networking3. Why is it Important for Professional
Communications4. Developing the right Social Media Networking Model
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6 Social Media 1011. Overview of Social Marketing2. Social
Media and Social Networking3. Why is it Important for Professional
Communications4. Developing the right Social Media Networking Model
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7What are the Top MostVisited Social Sites of 2012 Copying any
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8Top Most visited sites1. Google2. Facebook3. Yahoo4. Youtube5.
Wikipedia6. msn7. Amazon.com Copying any portion of this material
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9Top Most visited sites8. ebaY9. Twitter10. Bing11.
Craigslit12. WordPress.com13. Aol.14. Ask15. Linkedin Copying any
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10 Social Media 1011. Overview of Social Marketing2. Social
Media and Social Networking3. Why is it Important for Professional
Communications4. Developing the right Social Media Networking Model
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11Social Media and Social NetworkingSocial media technologies
to communicateto various communities.Both industrial and social
media technologies provide scale and arecapable of reaching a
global audience. Industrial media, however,typically use a
centralized framework for organization, production,
anddissemination, whereas social media are by their very nature
moredecentralized, less hierarchical, and distinguished by multiple
points ofproduction and utility. Copying any portion of this
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12Social Media and Social NetworkingSocial media technologies
take on manydifferent forms including magazines,Internet
forums,weblogs,socialblogs,microblogging,wikis,socialnetworks,podcasts,
photographs orpictures, video, rating andsocialbookmarking.
(wikipedia) Copying any portion of this material is strictly
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13Social Media and Social NetworkingSocial media technologies
take on manydifferent forms includingmagazines,Internet
forums,weblogs,socialblogs,microblogging,wikis,socialnetworks,podcasts,
photographs orpictures, video, rating andsocialbookmarking.
(wikipedia) Copying any portion of this material is strictly
prohibited without written permission from The Marketing Rookie,
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What is the definition ofNetworking? Networking is the process
of developing and leveraging mutually beneficial relationships. It
is a process that takes time and effort. Networking involves
establishing a trusted business relationship before actually doing
business. Networking involves engagement and follow up and
investment of yourself. Copying any portion of this material is
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15 Social Media 1011. Overview of Social Marketing2. Social
Media and Social Networking3. Why is it Important for Professional
Communications4. Developing the right Social Media Networking Model
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What does Social Media meanfor your strategy and plans? Social
media is now a fundamental part of day to day business and social
life Normal for a manager and professionals to use it Communication
via social media often preferred over email by some users Will be
used by your clients, referrers and potential recruits Copying any
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Why social media important Stay in contact with your network
Stay in contact with people you meet See who people in your network
know Be easy to be found Demonstrating expertise 17 Copying any
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18 Social Media 1011. Overview of Social Marketing2. Social
Media and Social Networking3. Why is it Important for Professional
Communications4. Developing the right Social Media Networking Model
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Avoiding confusion Strategy for service offering Clear
responsibilities Integration key A content strategy is key because
social media is content hungry Copying any portion of this material
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20 Social Media 2011. Branding with Social Media/Networking2.
Marketing with Social Media/Networking3. Incorporating Social
Media/Networking into your Business Plan 14. Incorporating Social
Media/Networking into your Business Plan 2 Copying any portion of
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21 Social Media 102 Branding with Social Media/Networking
Marketing with Social Media/Networking Incorporating Social
Media/Networking into your Business Plan 1 Incorporating Social
Media/Networking into your Business Plan 2 Copying any portion of
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Successful Social Media Branding What is Branding is putting
your company into the social mediasphere where existing and
potential members can learn about you. Benefits of branding
include: Increased feedback and discussion Drive traffic to your
Web site Spread information Copying any portion of this material is
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23 Social Media 2011. Branding with Social Media/Networking2.
Marketing with Social Media/Networking3. Incorporating Social
Media/Networking into your Business Plan 14. Incorporating Social
Media/Networking into your Business Plan 2 Copying any portion of
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24 Social Media 102A Social Media Campaign is NOT about the
association but rather a focus on a specific issue, project or
action comprising elements specifically designed to capture
consumers attention and bring about interest and participation (for
the people, by the people). Building email lists Attracting
customers Getting people to take action Attracting sales Copying
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25 Social Media 2011. Branding with Social Media/Networking2.
Marketing with Social Media/Networking3. Incorporating Social
Media/Networking into your Business Plan 14. Incorporating Social
Media/Networking into your Business Plan 2 Copying any portion of
this material is strictly prohibited without written permission
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Rights Reserved. 2012
26 Social Media 2011. Branding with Social Media/Networking2.
Marketing with Social Media/Networking3. Incorporating Social
Media/Networking into your Business Plan 14. Incorporating Social
Media/Networking into your Business Plan 2 Copying any portion of
this material is strictly prohibited without written permission
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What should your business have and how canSocial Media be
incorporated in your businessplan? Your business needs a website.
Your social media pages will link to your website. Research your
potential market and determine who you are trying to connect with.
Develop a business marketing plan which includes which social media
would best target your market, how often to update and interact,
and how best to tie your social media pages to your website.
Develop a plan to see what works and what does not. The website
statistics should show who visits the website and where from.
Results must be monitored to see if your social media plan is
working. It is recommended to use just two social media/networking
sources at a time to see what works the best and where your
customers are. Copying any portion of this material is strictly
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28 Social Media 3011. Creating a data driven strategy2. Finding
the right Reporting tools and applications for data analysis3.
Understanding and interpreting Social data Part 14. Understanding
and interpreting Social data Part 2 Copying any portion of this
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29 Social Media 3011. Creating a data driven strategy2. Finding
the right Reporting tools and applications for data analysis3.
Understanding and interpreting Social data Part 14. Understanding
and interpreting Social data Part 2 Copying any portion of this
material is strictly prohibited without written permission from The
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What key implementations will help us with ourwebsite SEO
results and make our websitesmore search engine friendly? Website
content Content should be relevant and up to date with workable
links, heading tags, and anchor text that gives the basic idea of
what the page is about. Ex. Using blogs and articles with main
keywords and links to the website. Keywords and/or phrases Use
specific keywords with the largest search volume. Page titles
should be compelling to your surfers and contain the most important
keywords. Search engine friendly URLs Use a main keyword domain
name or a main keyword file name. Optimize images by naming images
correctly, use keywords, and place images near relevant content.
Web analytics They measure top referring keywords, referring
domains, click paths, geographical referrals, visiting trends, top
landing pages, conversion rates, bounce rate, website visits, and
time on page. Easy website navigation Page load speed should be
fast, have accessibility, be easy to find information using words
About and Contact, and relevant information that visitors expect to
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Thank you for attending! Business Tips for Rookies Webinar
Host: E. Keith Bailey 34Copying any portion of this material is
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Thank you for attending! Business Tips for Rookies Webinar
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2012