Date post: | 09-May-2015 |
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Technology |
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www.dialogfeed.com
Social & Ecommerce – understanding the missing link
Dialog Solutions/DialogfeedWho are we?
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Dialogfeed – division, being spun off of Dialog Solutions
Since 2012, Social software & services to optimise the websites’ social dynamic for brands and medias
Since 2008, Specialist in market research and consulting, ideas and innovation lab.
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Exclusive research
• Online quantitative survey, conducted on n=1000 persons in France (n=520) and Belgium (n=482), between the 2nd and 14th September 2013.
• Representative of the population, based on the quotas method + weighting
• Objectives:• Who buys, why and how? • To explore the links between ‘social’ and
‘online purchase’
• Results hereafter are for Belgium only
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Purchase frequency & budgetPurchase frequency Annual budget
Less than 50€
Between 50 and 100€
More than 1000€
Beween 100 and 250€
Between 250 and 500€
Between 500 and 1000€
2%
12%
14%
20%
26%
26%
Less than once a year
Every week
Every 6 to 12 months
Every 3 to 6 months
Every one to 3 months
Every month
2%
5%
13%
14%
32%
32%
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Main raisons for online purchases
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Main researches about the product
I searched information on Twitter (research)
I searched for information on Facebook (comments/posts on a brand's page for instance)
I asked for advice to my friends on Facebook or Twitter
I asked for advice on specific pages or themes on Facebook
I asked for advice to my friends directly per e-mail
I searched for blogs or thematic personal's websites
I asked for advice during a discussion
I searched for press articles
I searched for forum to find some opinions
I searched for product tests/comparisons on specialised websites
I didn't search information at all
I did a research on the Internet (Google, Yahoo!,…)
0%
3%
0%
2%
2%
4%
4%
6%
8%
11%
42%
48%
Social / opinion check is a key
part of the decision, even though criteria
vary
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Type of information about the product
Social? Yes but not everyone !
Yes i have a Twitter account
Yes i have a Facebook & Twitter account
No, I have nor a Facebook account, nor a Twitter account
Yes, I have a Facebook account
2%
13%
22%
63%
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Sharing of testimonials (public) on the Internet – have you aleady done it?
Yes, about the delivery
Yes, about the product/service, after use
Yes, about my order
No
20%
27%
28%
51%
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Opinion after purchase on Facebook/Twitter, 24% did it !
24%
76%
YesNo
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Would you be ready to make a testimonial online after purchase (if asked) ?
Yes, about the delivery
Yes, about my order
Yes, about the product/service after use
No
21%
22%
33%
59%
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And with an incentive?
No, I would not wait for anything in return, as long as I am satisfied and want to share it
No, even if no matter what advantage is always good to take
Yes, absolutely, I wouldn't do a testimonial without nothing in return
Yes maybe, I would make a testimonial more easily with something in return
12%
13%
17%
58%
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How would you do this testimonial ?
Via a tweet on Twitter
Other
Via a Facebook post on the brand's page or public status
Via a dedicated section on the website, with my social profile (pic/name via Facebook for instance)
Via a dedicated section on the website, anonymously
1%
6%
21%
25%
63%
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The influence of tweets/likes on your online purchase
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The ‘ratings & reviews’ and ‘social testimonials’ - zoom
• The ‘classical’ reviews & ratings:• Structured (note, details,…)• Anonymous
• The social testimonials (Facebook, Twitter,…):
• Free• Real profiles
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The ‘ratings & reviews’
The stars and comments are credible, we can trust them
Such opinions, if positive, can reassure me in making my choice and/or having a positive
impact on my choice
Comments, mostly positive, are attractive and make you like buying thie product or to
know more about this product/service
Such opinions, with stars and comments are useful to make a decision of purchase
5%
9%
11%
15%
27%
47%
46%
50%
51%
33%
31%
27%
13%
8%
8%
4%
4%
4%
4%
4%
Fully agree
Partially agree
Neutral
Partially disagree
Fully disagree
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Social testimonials: emerging but already interesting
Social testimonials are credible, we can trust them
Such "social" testimonials are useful to make a decision of purchase
Social testimonials, if positive, can reassure me in my choice, and/or having a positive impact on my choice
Comments, mosty positive, are attractive and make you like buying the product or to know more about the product/service
2%
9%
6%
8%
25%
32%
37%
40%
48%
38%
37%
36%
17%
12%
11%
11%
9%
9%
9%
6%
Fully agreePartially agreeNeutralPartially disagreeFully disagree
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Opinions-comments VS social testimonials – to convince the resistants Among those who are (neutral, partially disagree, fully disagree) with the equivalent affirmations on ratings & reviews, what do they think of those opinions from social media?
Make you like purchasing
Can reassure me in my choice
Useful to make the decision to purchase
Credible, we can trust them
2%
4%
3%
9%
20%
21%
28%
33%
Partially agreeFully agree
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Introduction solution dialogfeed
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What we do.
Capture social streams
Enrich
Moderate
Republish and Engage on any screen / page, in real time or not
Curate
Stream
1 2 3
Brands & media use Dialogfeed to integrate social on their Website
Any many other brands
Use Case: Social TV 2.0
22One single solution for all programs, easy to use by journalists & moderators. Recognized by Twitter as great case in France.
+100%
Social engagement
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Use case: Social hub
• A simple and filtered feed of messages by theme
• A central social hub referred to in campaigns, email signatures,etc….
• Social content in many Web pages of next site through Dialogfeed
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• Make website comes to live
• Social feeds create engagement (decrease bounce rate)
• 600% increase in sales through new homepage
Use case: home page integration
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Republish the comments on social media with your articles
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• An article, posted on Facebook, generates often more engagement (comments) than on the Website
• We republish those comments (as well as for Youtube, Twitter…) et allow to write comments from the Website (social login)
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Increase the subscriptions on your social media through a clear social map and feed
• A simple and filtered feed of messages gives already an idea of the pages/account publications before registering
• This creates a central social hub referred to in campaigns, email signatures,etc….
• A map of social networks, per theme in 1-subscription click, allowing people to like/follow one or more networks without leaving the website.
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Get creative with our custom apps
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Each vote is a post/Tweet with a ‘Hashtag’ (through Twitter Web intent or Facebook Feed Dialog)
We collect the feed in real time
We send a statistics feed to allow the display or an iframe for customised visualisation
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Our management software (SaaS): highly powerful & complete
• Easily plug in Twitter, Facebook, Youtube, Linkedin, Instagrams streams
• Configure multiple widgets for curation & Streaming
• Create & send content to any widget
• Edit posts• Enrichment available (URL
previews, language, etc…)• Re-order posts• Set up publishing rules• Manage multiple roles• …
Dialogfeed is the necessary tool to make Website social
Contact !
•Alexandre Vandermeersch•+32 491 08 80 09•[email protected]•Twitter: @alexvdm•LinkedIn: /in/alexvdm•Brussels
www.dialogsolutions.com 29