social media

Heather Schoeglerdirector of communications, Parkview Foundations

Twitter.com/HSchoeglerLinkedIn.com/HeatherSchoegler

high-level highlights

read, research & retweet

read, research & retweet

@sanderssays

@chrisbrogan

@joelcomm

@ThisIsSethsBlog @StephenRCovey

@charleneli

@jbernoff

marketing 101

Goals

Channels

ROI

marketing 101

Goals

Channels

ROI

WHAT content do you put WHERE?– Personal– Professional

marketing 101

Goals

Channels

ROI

where exactly is social media?– Anywhere there is “community”

– Facebook, Twitter, YouTube, Flickr, Blogs

– Kiva.org and more!

research = insights

%$#@ FacebookOver 350 million users, 50% of whom log-on in any given

day35 million users update their status resulting in 55 million

status updates/day2.5 billion photos are uploaded/month3.5 million events are created/month1.6 million active Pages including 700k local businessesAvg. user has 130 friendsMost users are a member of at least 12 groups70% of users are outside the U.S.65 million active users access Facebook through a mobile

device - Mobile users are 50% more active than non-mobile users

Via Brian Solis, PR 2.0

%$#@ Facebook

Via Brian Solis, PR 2.0

apply it…get them to buy-in

what every company is asking about social media

How

Where

What

case studies

Vitamin Water

Goals

Channels

ROI

Vitamin Water

Launch Product WorldWide

Facebook.com/ VitaminWater

1.098 million followers

Trident Layers

Via ConvinceAndConvert.com “Trident Integrates Social Media with Print Ads” December 22, 2009

Goals

Channels

ROI

Trident Layers

Via ConvinceAndConvert.com “Trident Integrates Social Media with Print Ads” December 22, 2009

Launch a new product

Integrated print ad w/Twitter (@tridentlayers)

214 Twitter followers

not just for profits

The Staley Foundation

Guest Post: How One Savvy Nonprofit Is Leveraging Social Media (Even During the Great Recession) by Adam Boyden (Marketing Profs Daily)

FacebookTwitter (@stales)

LinkedIn

donation by action

Via Mashable “Donation by Action: the New Social Charity Model” by Drew Olanoff, December 30, 2009

Hashtag

Event

Auction

donation by action

Via Mashable “Donation by Action: the New Social Charity Model” by Drew Olanoff, December 30, 2009

#BlameDrewsCancer

Blame-a-thon

@drew to @drewfromtv

the Kutcher effect

Via Social Media Optimization “Examples of Successful Twitter and Facebook Campaigns” December 22, 2009

Goals

Channels

ROI

Goals

Channels

ROI

the Kutcher effect

Via Social Media Optimization “Examples of Successful Twitter and Facebook Campaigns” December 22, 2009

$ for nets

Twitter

90,000 nets

Attention from females

Twitter, Facebook, video

200K fans

ne to watch

Pepsi Refresh project

Pepsi replaces Super Bowl ads with $20M social media campaign

Via Mashable “Pepsi to Skip Super Bowl Ads in Favor of $20M Social Media Campaign ” by Christina Warren, December 23, 2009

Potential Benefit Failure

challenges & limitations

Disclosure & the FTC

Crowdsourcing

Geotagging

Media Relations

Apps

QR Code

Augmented Reality

benefits & growth

Disclosure & the FTC

Crowdsourcing

Geotagging

Media Relations

Apps

QR Code

Augmented Reality

bottom line

Interact

Authenticity

Connect w/Passions

bottom line

Relationship

Trust Economy

Minimum: listen

end