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POTENTIAL OF SOCIAL MEDIA IN INDIA
PANKAJ MUTHE
ABOUT INDIA
PANKAJ MUTHE
ABOUT INDIA
• Fourth largest economy in terms of PPP and 12th in terms of GDP
• Top emerging economy (*BRIC countries)
• 2nd largest population • 300 million working population• 45% population in urban areas• Young country ( 70% under 35 years)• Last quarter economic growth • Last quarter economic growth
around 6% and forecast of 7-8% for the next decade.
• Second largest English speakers after USA; language of business
• Cultural affinity with UK-Three Cs-Commonwealth, Cricket and Curry
PANKAJ MUTHE*According to AT Kearney report
KEY FACTS
More than 100 cos have a market cap of $1 b or more
Biggest two wheeler market
Largest film industry in the world
Most preferred outsourcing hub
Second largest mobile user base
PANKAJ MUTHE
Fifth largest retail destination
Third largest steel manufacturer
Largest middle class
Third largest economy by 2030
Economic superpower by 2050
INTERNET IN INDIA
PANKAJ MUTHE
GROWTH OF INTERNET IN INDIA
PANKAJ MUTHE
Source :Internet usage world stats
INTERNET USERS- A COMPARISONCOUNTRY POPULATION INTERNET
USERSPENETRATION
RANK ( IN TERMS OF USERS)
China 1.33 billion 338 m 25.3% 1
USA 304 million 227 m 74% 2
India 1.15 billion 81 m 7% 4
UK 61 million 48.75 m 79.8% 6
PANKAJ MUTHE
Source: www.internetworldstats.com
TOP WEBSITES IN INDIA
Websites % of users from India
Rank in India World rank
Google.co.in 97.1% 1 12
Google.com 9.3% 2 1
Yahoo.com 8.7% 3 3
Facebook 3.8% 4 2Facebook 3.8% 4 2
orkut.co.in 98.7% 5 62
Blogger 9.8% 6 7
Youtube 4.1% 7 4
rediff 87.1% 8 91
wikipedia 5.8% 9 6
Twitter 7.9% 10 13
PANKAJ MUTHESource: alexa.com
INTERNET IN INDIA
USER PROFILE• Age : 15-40 years• Heavy users : 15-24 years • New user category : 12-15
years• Frequency of visit : 25 days a
monthmonth• Average time spent : 28
minutes per visit• Top Indian sites : Rediff, Times,
Naukri, Bharatmatrimony, Indian railways, Bharatstudent
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INTERNET USAGE
• Key usage : Email, chatting, entertainment, job search, matrimonials, ticket bookings
• Online purchase categories : travel, electronics, books
• New growth areas :maps, entertainment, sports, news, finance
PANKAJ MUTHE
INTERNET IN INDIA
ADVANTAGES• Internet users/ usage
increasing• Increase in broadband
connections• Increase in online
transactionstransactions• Increase in PC penetration• Growing mobile
penetration• 3G to start by 2010
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INTERNET IN INDIA
LIMITATIONS• Perceived not so seriously
compared to the West• Active users are less• Transactions are limited to
few categoriesfew categories
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SOCIAL MEDIA IN INDIA
PANKAJ MUTHE
SOCIAL MEDIA IN INDIA
OVERVIEW• Age : 21- 40 years• Work status : Private sector and well
paid• Top sites : Orkut, Facebook, Twitter,
Blogger ,Youtube, Wikipedia• 6 out of top 10 websites are SM • Number of unique visitors (
December 08): 19 million which was December 08): 19 million which was 60% of total internet traffic
• Purpose of use : making friends, networking, entertainment, jobs, news, seek answers
• Frequency of visit : At least once a day
PANKAJ MUTHE
SNS UNIQUE VISITORS
• 13 million and growth rate of 81%ORKUT
• 4 million and growth rate of 150%FACEBOOK
• 3.2 millionBHARATSTUDENTBHARATSTUDENT
• 2 millionHI5
• 0.9 millionIBIBO
• 0.7 millionMYSPACE
• 0.5 millionLINKEDINPANKAJ MUTHE
Twitter comparison
Country July ‘09 (%) July Rank September ‘09 ( %)
Sept. Rank
USA 62.14 1 42 1
UK 7.87 2 5 4
Canada 5.69 3
Australia 2.80 4Australia 2.80 4
Brazil 2.00 5
Germany 1.51 6 8 2
Netherlands
1.28 7
France 0.90 8
India 0.87 9 7 3
South Africa
0.85 10
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TOP SECTORS USING SOCIAL MEDIA
BOLLYWOODJOBPORTALS
IT
TELECOM
AIRLINES
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JOB INDUSTRY IN INDIA
PANKAJ MUTHE
OVERVIEW OF JOB INDUSTRY
• Online recruitment industry : Around £ 40 million
• Growth sectors: Infrastructure, Manufacturing, Telecom, Financial services, Design, IT, Retail, Hospitality.
• Professions in demand : Engineers, MBAs, IT professionals, Designers.
• Sources of recruitment : • Sources of recruitment : Consultants, Online sites, Referrals
• Additional services offered : resume writing, online chat, job messenger, integration with newspapers, mobile alerts
• Key player like naukri.com has offline offices
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ONLINE JOB SITES
• Top portals : Naukri, Timesjobs, Jobsahead, Monster, Clickjobs
• Naukri commands 61% traffic, Monster 27% and Timesjobs 8%
• Posting resume’ online is a common practise
• Recruitment agencies and job seekers active in this space
PANKAJ MUTHESource: www.comscore.com
naukri.com A SNAPSHOT
• Started in 1997• No.1 job portal in India• ‘08-’09 T.O £ 25 million• Last 5 years average growth-71%• 17 million registered users• 34,000 corporate clients• 45 offices in India• 14,000 resumes added everyday• 14,000 resumes added everyday• 70,000 live job listings• *Ranked no.21 amongst all websites• Diversified into other portals like
matrimonials, real estate, education
PANKAJ MUTHESource: alexa.comAll are 2009 figs.
WAY FORWARD
• Establish presence in a metro/Mumbai
• Target a key growth area• Aggressive sales efforts• Build database/ brand• Invest in education• Invest in education• Sponsor seminars, events• Get the first mover
advantage and encash it
PANKAJ MUTHE