Date post: | 05-Dec-2014 |
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Business |
Upload: | judith-samuels |
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social media
a wise investment
Why should I?· Business reasons· Engagement ladder· Talk vs. Listen
· Who’s on Social Media?
The big 3· Linkedin· Twitter· Facebook
Content
why should I?
Cost of entry is minimal (not free)· Money vs. Time
Drives traffic to their home baseMonitorBest practicesLead generationThought leadershipCustomer service
Why do businesses use social media?
Socionomics
It’s not whether we do social media that matters; it’s HOW?
Eric Qualman, Author (Socionomics)
Socionomics 2011
2023-04-10proprietary & confidential – Maritz Canada Inc.
6
http://www.youtube.comwatchv=3SuNx0UrnEo&feature=related
ENGAGEMENT LADDER
Creators24%
Conversationalists33%
Critics37%
Collectors20%
Joiners59%
Spectators70%
Inactives17%
Talk
Listen
Listen· Get to know the people,
and know what they’re talking about
· Learn best practices· Be “in the know” and get
to know the trends
Talk· Share insight, knowledge
– thought leadership· Introduce yourself – show
some personality· Build trust
Listen vs. Talk
Seek first to understand, then to be understood…Stephen Covey, Author (The 7 Habits of Highly Effective People)
Creators24%
Conversationalists33%
Critics37%
Collectors20%
Joiners59%
Spectators70%
Inactives17%
If they talk…
…you listen
If they listen… they are looking for info
…you provide relevant, timely information
YOU
YOU
R A
UD
IEN
CE
CAUTION
PERSO
NAL
PRO
FESSION
A
L
What not to do...
OK, GOT IT. BUT WHO’S ON SOCIAL MEDIA?
the big 3
big 3
• 400M+ profiles
• 35M status updates
• avg user = 130 friends
• 55min usage a day
• move to mobile: 100M
mobile users
• 75M+ profiles
• 50M tweets
• mobile growth = 347% year over year
• 55% women
• 45% men
• 101M worldwide
• 16% hightech
• 13% finance
thank youJudi Samuels
questions?
2023-04-10proprietary & confidential – Maritz Canada Inc.
20