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KTH X18 March 2010Paul Johannesson
“Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.” (Wikipedia)
Mass media broadcast monologues
Social media support dialogues and conversations
Social media is about sharing
Ideas
Experiences
Recommendations
Photos
Videos
Bookmarks
Gossip
. . .
3,600,000,000 photos June 2009
5000 photos uploaded every minute
All content user generated
Content structuredand ranked basedon user commentsand recommendations
412 years the total length of videos June 2009
13 hours uploaded every minute
Social BookmarkingSharing your bookmarks
200Web sites bookmarked every minute
Users tag web sites
Tag cloud a list of tags where size reflects popularity
From Only Consuming Media to
• Producing• Combining• Critiquing• Structuring• Publishing• Sharing• . . .
BLOGS – weB LOGSOriginally online diariesToday any web site that works as a media platform for a person or group
Social productionA model of production where many people coordinate their work using social media technologies mostly without hierarchical organisations
3,200,000entries in the English Wikipedia
350,000entries in the Swedish Wikipedia
Anyone can edit
Collaborative EditingJointly editing texts, pictures, spreadhsheets, mindmaps and other information artifacts
Social NetworkA collection of people (nodes) that are bound together by various relationships (ties)
Social NetworkA platform, built on social media technologies, that supports relationships between individuals
Why Social NetworksKeep in touch with remote friendsFind friends of friends
400,000,000active users
50% of active users log on to Facebook in any given day
MicrobloggingWhat are you doing now?140 characters
50,000,000tweets a day
Relations or Transactions“delete all your energy sucking social-networking profiles, kill your fake virtual friends, and completely do away with your Web2.0 alterego”
Who owns the information on the Internet?