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| Date post: | 30-Oct-2014 |
| Category: |
Education |
| Upload: | akademi-berbagi |
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INDONESIA ON MOBILE
Sunday, February 27, 2011
INDONESIA ON MOBILE SOCIAL MEDIA
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Ubertwitter traffic 2011 No Country
1 US 2 Indonesia 3 UK 4 Australia
Sunday, February 27, 2011
THE 3 MAIN INGREDIENTS OF INDONESIA MOBILE GROWTH ?
1.The telco price war : The rate of mobile internet rate is very low
2.The chinese industry revolution : internet-ready handset is very affordable
3.The indonesian people behavior : for the indonesian handphone is a social status, most of Indonesian owns a internet-ready handset.
Sunday, February 27, 2011
THE SYNERGY BETWEEN MOBILE AND SOCIAL MEDIA
Social behavior needs is something that instant.... has to be now now and now... Now Generation
Mobile manage people expectation for instant action
We are the now generationThis is the now generationThis is the now generation
…..I want it I want it I want it
Fast internetStay connected in a jet
Wifi-podcastText me and I text you back
Check me on the ichatIʼm all about that http
You are a PC Iʼm a MacI want it
Sunday, February 27, 2011
CASE 1 :
Sunday, February 27, 2011
MOBILE SOCIAL MEDIA:MIG33
43million+ globally
Indonesia contribute 23million (+/- 50%)
each month.. yes each month :
30billion chat message
4million virtual gift
1.5billion photo exchange
Sunday, February 27, 2011
MIG33 FEATURES
Chat & IM
Avatar
Group
Games
Virtual Gifts
Sunday, February 27, 2011
COMMUNITY CREATE THEIR OWN T-SHIRT
Sunday, February 27, 2011
2nd annual mig33 day on Jan 30, 2011 was a huge success with
8,000+ users from all over Indonesia in attendance
Sunday, February 27, 2011
HOW ARE THEY ?
0
5
10
15
20
25
30
35
40
45
11 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33
Age Distribution
0
5
10
15
20
25
30
35
0-99
10
0-19
9 20
0-29
9 30
0-39
9 40
0-49
9 50
0-59
9 60
0-69
9 70
0-79
9 80
0-89
9 90
0-99
9 10
00-1
099
1500
-159
9 19
00-1
999
2000
-209
9 25
00-2
599
2600
-269
9 30
00-3
099
3300
-339
9 41
00-4
199
5000
-509
9 60
00-6
099
8000
-809
9
Income Range Distribution USD/month
Sunday, February 27, 2011
CASE II
Sunday, February 27, 2011
CASE II
Sunday, February 27, 2011
RESEARCH ON EKA RAMDANI’S PAGE:
First 5 minutes after comment : 66 comments
From Mobile : 83%
From PC/Laptop : 17%
The majority number of comment are generated on the first 30 minutes an majority comment comes from mobile
Sunday, February 27, 2011
CONCLUSION
Sunday, February 27, 2011
MOBILE AS A MEDIA
Mobile characteristic..
1.Mass media
2.Truly personal... each media represent one person.
3.A media that always carried along
4.A media that always on
5.A media that support interactivity
Sunday, February 27, 2011
1. MOBILE AS MASS MEDIA
Mobile user in Indonesia : 160million
Mobile internet user : 40%
Mobile handset readiness : 80%
Mobile generate more internet user that PC or laptop
Sunday, February 27, 2011
2. MOBILE AS PERSONAL MEDIA
Each mobile has their own profile... deliver the marketing communication at the right person.
Mobile targeting track by handset type, telco data profiling, etc.
Sunday, February 27, 2011
3. A MEDIA THAT ALWAYS CARRIED ALONG
Sunday, February 27, 2011
4. A MEDIA THAT ALWAYS ON
Sunday, February 27, 2011
5. A MEDIA THAT SUPPORT INTERACTIVITY
Sunday, February 27, 2011
#KNOWYOURTARGERMARKET
1.#INDONESIAISAMOBILEMARKET
2.Make sure that your campaign are mobile-ready..
Sunday, February 27, 2011
MOBILE YOUR BRAND
Sunday, February 27, 2011
