Convergence of Mobile and Social Media

Simon Leps

CEO - Fontera

Why WTF?

Social Media is…

Media used for social interaction or networking using open, accessible, internet-based

applications that build on the foundations of Web 2.0 allowing for the creation and

sharing of user generated content online.

Types of Social Networks

• Communication – Blogger, Facebook, Twitter• Collaboration – Digg, Wordpress, Google Docs• Multimedia – YouTube, Flick, Skype (Livecasting)• Reviews and Opinions – Yelp, WikiAnswers• Entertainment – Second Life, Sims Online• Brand Monitoring – Statsit, Vocus

- Kaplan and Haenlein

- Business Horizons 2010

Location Based – Foursquare, Gowalla, Waze

Mobile

• 4.6 Billion users around the world

• 80% on GSM• Next billion users are expected

to have their first web experience on a phone

• Almost 21 million Mobile Internet users in SA vs 7 million PC Internet users

Mobile is Driving Social Media Usage

• Mobile users spend almost twice as much time on social networks than PC users

• 240% Growth rate of Mobile Social Networking in the US and UK over the last year

• Social Networking is the number one mobile activity in most countries

Why?

Cost

Privacy

Always on, Always with you

Smaller Learning Curve

Location services using GPS or LBS

Mobile makes Social Media Instant!!!

The 800 Pound Gorilla

500+ million Users

Twice as much engagement via mobile compared to web

No.1 Mobile destination in the UK and many other countries

SA one of the top 3 most active countries via mobile

“Over 800 million people worldwide will be participating in a social network via their

mobile phones by 2012, up from 82 million in 2007”

- eMarketer

Evolution or Revolution?

“After the success of Internet-based social networks, doing the same thing in real life

is the obvious next step”

Why the Transition?

Mobile Transcends Time and Space

Types of Mobile Social Networks

• Dating Service• Group Texter• Radar• Geotagger• Social Networker• Media Sharing

The Big One

Started in 2007 with mobile in its DNA

Average 65 million tweets per day

70,000 Apps– Post a photo, shorten a url, search for people to follow

300,000 New Users signing up each Day

The Pack

The New Breed - Foursquare

• Leave tips on places for friends and check out what suggestions they leave

• Unlock badges and points depending on usage• Become the mayor and get rewards for checking in more

than anyone else

Relies on Bluetooth and GPS to let you know where your friends or

other users are.

Available in German, Italian, Spanish and English.

Mobile Social Networking in South Africa

South AfricaFacebook - No.1MXiT - No.3Blinko - No.10

Mobile Social Networking in Africa

South AfricaFacebook - No.1MXiT - No.3Blinko - No.10

No.1 or No.2 in:Nigeria, Kenya, Egypt, Ghana, Sudan and Tanzania

Mobile Social Networking in Africa

South AfricaFacebook - No.1MXiT - No.3Blinko - No.10

No.1 or No.2 in:Nigeria, Kenya, Egypt, Ghana, Sudan and TanzaniaNo.3 in:

Libya and Ivory Coast

What about Africa?

Jamiix

Non Traditional Social Media in SA

The Future?

The Future?

It’s Here Already….

What’s Next?

• HSPA+• Augmented Reality• 3D• Holograms

Thank You

Simon Leps

CEO

Fontera