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Social Media Marketing Bandung - April 30 th , 2011
| Date post: | 18-May-2015 |
| Category: |
Technology |
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Social Media MarketingBandung - April 30th, 2011
AgendaThe Basic of Social Media
Brand monitoring
Facebook Groups and Facebook Pages
Twitter Experiences
Blogging for Business
Location Based Application
Take Away Tips
Success Story
So.ci.al Me.di.aSocial media are media for social interaction, using highly accessible
and scalable communication techniques. Social media is the use of
web-based and mobile technologies to turn communication into interactive dialogue.
Wikipedia
The
Soci
al M
edia
“Social Media is about sociology and psychology more than technology.” –
Brian Solis
Social Media for Business• Create connections and build relationships• Improve search engine rankings which generates website traffic,inbound links and leads• Establish you and your team as thought leaders and innovators• Manage your brand and reputation online• Grow smarter and faster than your competitors
Audience Segments• Customers• Prospects• Employees• Committee Members• Suppliers/vendors/affiliates
Key Questions• Their goals and aspirations?• Their problems?• How do they get their answers?• How can you reach them?• What’s important to them?• What words and phrases dothey use?• What sort of images andmultimedia appeals to them?
Audience
• Listening - using social media as “real time”research and gaining insights from listening to customers• Talking - using conversations with customers topromote products or services• Energizing - building brand stewardship; andidentifying enthusiastic customers and using them to persuade others• Supporting - making it possible for customers tohelp each other• Embracing - turning customers into a resource forinnovation
Way to use social media
Brand MonitoringGoogle News Alerthttp://www.google.com/alerts
Search Stream on Twitter
Social Mentionhttp://socialmention.com/
http://ow.ly/4K7ib
Facebook PagesPublic profile
No fans limit
Ability to add application on Facebook
Tools
Why Blog
Branding
Customer relationGenerate sales
More?
Identify Target Market
Writing for your personas DOES NOT mean writing about the products and services you sell them
Write about the things they want to learn about
Platform
Location Based Application
GLOCALthink global, act local
Take Away Tips
Be a Connector• Connectors are the people that introduce you to others
• Most powerful in a social network
• Give without expecting to receive anything back
• Don’t just promote you, promote others and they willpromote you which is MUCH MORE powerful
Go Where Your Audience Is Already
• Most of your audience is already online• Almost all are in big networks (e.g. Facebook)• Many are on niche focused networks as well• You would never send marketing materials untargeted
Add ValueDo you have any materials like the following?:• Company information, brochures, web site, sales sheets Put it here: LinkedIn, Plaxo, Facebook Group Page, Blog• Photos and videos related to sales, training and products Put it here: YouTube, Viddler, Blip.TV, Facebook, Flickr, Blog• Articles, news and press releases, events, newsletters Put it here: Blog, Newsvine, Digg, Facebook, Fast PItch• Presentations for training, marketing, sales and service Put it here: Slideshare, YouTube
Success Story
And many more ....
If the can do that
How about you?
