SMM & SMO Activity Plan

Social Media Audit

Social Media Monitoring

Social Media Management

Social Online Reputation Management

Social Media Marketing

Social Media PR

Social Media Audit:

• Research your social media presence

• Analyzing your social media opportunity and threats

• Recommending the ideal social media strategy

• Execution plan

Social Media Monitoring

• Identifying con variations

• Segregating con variations

• Analyzing conversation

• Insight & recommendation report

Social Media Management

• Strategic presence creation on social media

• Presence promotion and response management

• Analyzing opportunities for social media outreach

Online Reputation Management

• Researching and analyzing current online reputation

• Defining a reputation score

• Recommending steps to improve reputation score

• Execution of recommendations

Social Media Campaign

• Creation of campaign thought

• Illustration of campaign execution – tool, Apps and prospective conversation strategy

• Deliverables (ROI) via camping execution

Social media release

• Identification of online PR Objective

• Analysis of PR Opportunities

• Strategy Layout and Activation of blogger and Influencer outreach

Social Media Strategy

With a well-designed social media strategy, you can leverage conversation to advance your business. Without such a strategy, you run the risk of falling behind.

The benefits of social media campaigns are extensive – from increasing customer satisfaction, to keeping tab on the competition, to marketing your latest product.

Why not take advantage?

Facebook

• Creating profile• Creating page• Content development• Buzz creation• Integration page with other social media channels• Post updates with links to the desired landing page• Joining groups and pages• Adding members• Starting discussions• Sharing links• Creating facebook “like” button and badge, to place it in the website and blogs• Run contests, promotional campaigns, polls…• Video sharing via YouTube tabs ( for viral campaigns)• Photo sharing via page flicker apps/ similar apps• Document sharing ( pdf, ppt, whitepapers, brochures, notes..)• Customized contact form/ registration form• Promote blogs/feed• Adding custom tabs• Tagging use of various external interactive Apps

LinkedIn

• Creating profile• Creating company page• Integrating profile with other media channels• Add connections• Join Groups• Targeting and networking with the influencers• Starting Discussions in groups• Active participations in relevant Q&A’s• Publish Press release• Create polls• Launch and promote e vents• Submit feeds• Share presentation• Integrate blogs to the profile• Share likes

Twitter

• Creating twitter handle

• Post tweets with site link (content from the site)

• Following key influencers

• Use hash tags for keywords

• Retweet influential tweets

• Tweeting based on trends

• Post natural updates frequently

• Influence mentions

• Create a twitter badge and place it on the site and blogs

• Increase followers base constantly

• Network and engage the followers

Google +• Create profile

• Create page

• Content Development

• Buzz Creation

• Integrating page with other social media channels

• Post updates with links to the desired landing page

• Joining pages

• Adding influencers to our circles

• Starting discussion

• Sharing links

• Video sharing

• Photo sharing

• Document sharing ( pdf, ppt, whitepaper, brochures, notes…)

• Tagging

Pinterest

• Creating Profile

• Creating boards

• Content Development

• Buzz creation

• Integration profile with other social media channels/blogs

• Add pins

• Influence repines

• Photo sharing with links

• Sync info graphics

• Follow influencers

• Follow relevant boards

Blogs And Q&A’s

• Blogs

• Follow key blogs

• Comment on blogs with link

• Network with influential bloggers

• Q&A’s

• Post questions and answers on Q&A sites like answer, bag, quora, yahoo answers with links, to derive traffic, increase backlinks, create more visibility and enhance online reputation

Digital PR

• Monitor and evaluate relevant online media conversation

• Engage with key influencers in the blogosphere

• Develop the corporate blogs, social network sites and multimedia tools

• Plan and develop content for corporate websites

• Optimize e communication for effective distribution in the digital space

Social Bookmarking and Document sharing

• Social Bookmarking

• Bookmarking Links from the site

• Adding keywords

• Using top SBM sites for quality backlinks: mixx, jumptages, Digg, Reddit, stumbleupon, delicious,

• Document sharing

• Sharing presentation through slide share, scribd, docstoc

• Publishing white papers and Article in scribd and docstoc

12 – Month Social Media marketing plan

12 – Month Social Media marketing timeline

Month 1-3 brand presence

Create profiles

Implement brand image

Announce presence

Traffic Sources

Referring sites

Search engines

Project Traffic

12.5 % increase

Twitter/facebook/ LinkedIn followers

100 -2000 followers

Costing

$500

12 – Month Social Media marketing timeline

Month 3 - 6 : Brand/customer

engagement

Increase followers base

Monitor brand,

industry, niche

Reply to customers and

prospects

Traffic source

Referring sites

Search engines

Projected traffic

25 – 30 % increase

Twitter/ facebook /

LinkedIn followers

1000- 3000 followers

Costing

$1500

12 – Month Social Media marketing timeline

Month 6 - 12: ROI focus

Special offers for fans, members,

followers…

Converts fans, members,

followers to email subscribers

Revenue based campaigns

Lead generation

Traffic Sources

Referring sites

Search engine

Projected Traffic

50-60 % increase

Costing

$2500