SOCIAL MEDIA OPTIMIZATION

What ? Why? How? For whom ?

What?Although SMO is considered to be a new concept. It has been implemented since days of Adam & Eve. Think of internet as Garden of Eden and we are snake and Forbidden Fruit is product we want to promote

Social media optimization is in many ways a technique of Internet marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites, and therefore, you require through Social media optimization (SMO) professionals who could create an impact which is not only optimized to potential but also ethical.

What? Content bookmarking :

Digg, Delicious, Mixx, stumble, Twitter etc

Applications : Facebook, Orkut, linkedin, etc.

Images : flickr, Digg, Mixx. Videos: youtube, metacafe. Blogs: Tenchoratti, Blogger, Presentations : slideshare.

What?

Browsing user

Search engines Social networking

Content AppsAdvertisem

ent

Your website

Users Network

Myths?

SMO is black hat SEO. ROI can not be

calculated. SMO is for affiliate

marketers and not for reputed brands.

SMO doesn"t work for B2B niches

•Source MarketingVOX report•** interview in the Financial Express with the director of search research at Yahoo! Research Andrew Tomkins•*** study by Nielsen

Answers to Myths Quality SMO is community

driven. Exact ROI can be calculated

with different tools. There are several established

brands using SMO (SAP and Starbucks.

SAP has been busting that myth for 6 years with their SAP Community Network (SCN). It consists of 1.7 million members. Of those, 5,000 are bloggers.

•Source MarketingVOX report•** interview in the Financial Express with the director of search research at Yahoo! Research Andrew Tomkins•*** study by Nielsen

Why? Social Networking Sites Attracting

1 Out of Every 20 Web Visits. * nearly triple the share of visits

compared with a year ago. * Amount of searchable content

from social media websites is more than traditional websites. **

Twitter grew a massive 1,928 percent in the US from June ’08 to June ’09, ***

Facebook grew 800 percent in same period***

•Source MarketingVOX report•** interview in the Financial Express with the director of search research at Yahoo! Research Andrew Tomkins•*** study by Nielsen

How? Strategies : Content Content is King: Writing

interesting and viral content. Easy bookmarking gadgets on

website Landing pages for different

niches. Blogs with relevant info which

are updated often. Encouraging commenting and

discussions. Having writers respond to

comments as much as possible.

Strategies : Applications Viral applications and gadgets:

Creating small viral apps and gadgets targetted on your niche.

Encouraging bookmarking and use of apps with virtual currency.

Developing tie-ups with virtual currency dealers .

Giving out goodies in return of virtual currency collected by users.

Encouragements to invitations by way of virtual currency.

Encouraging linking to other SMO accounts

Strategies : Advertisements Targeted advertising . Extremely well defined

targets on age, profession, demographics, sex and several other parameters.

CPC advertising. Different landing pages for

different add groups depending on the chosen parameters.

Using other viral apps for advertisement.

Case study1 : An Electronics giant (background)

The company launched a website which wanted to generate leads for their distributors across north America.

The website showcased their top line products and accessories.

The leads went directly to nearest distributors.

Distributors followed up with the lead and tried to convert lead to customer.

Case study1 : An Electronics giant (research)

Product type: Lifestyle, technical

Potential clients : Urban lifestyle product users, geeks.

Demographics : North America

Sex: Mostly couples or single males.

Case study1 : An Electronics giant (Strategy: Technical)

Product type: Technical Promotion type: Content with

tech details of products and comparisons over competitors.

Extensions : Content and videos about how the product can be extended to meet your specific needs.

Promotion type: SMO and advertisement.

Result: 1,00,000 visits in 2nd month.

Case study1 : An Electronics giant (Strategy: lifestyle)

Product type: Lifestyle Promotion type: Rich

Media content. Extensions : Images and

videos about the product as lifestyle.

Promotion type: SMO and advertisement.

Result: 1,50,000 visits in 2nd month.

Case study2 : wake boarding company.

Product type: Adventure. Promotion type: Application. Extensions : Viral

application, a quiz on wakeboarding. Users earned virtual currency which in turn can be used to get discounts on products (wakeboarding)

Promotion type: Social media application.

Result: Monthly active 7500 users on Facebook app with organic growth.

Is your business compatible for SMO?

For Whom?

Presently For whom?

The problem with the future is it turns into the present.

The problem with the future is it turns into the present.

Urban audience. Internet friendly

audience. Not suitable for rural

audience. Useful for both service

as well as product industry.

Best for lead generation.

END

How many people do you know without

even one social media account?

16x9

4x3