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MEMBERS-ONLY WEBINAR BY
Social Media Marketing
for Caterers Steve Sanchez, Director of Marketing
"Social media describes the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating conversations and interaction online between groups of people. These tools include blogs, message boards, podcasts, micro blogs, lifestreams, bookmarks, networks, communities, wikis, and vlogs. "
*Brian Solis, Social Media Expert and Co- Author of Putting the Public Back in Public Relations & Engage.
What Are Some Examples of SM?
So What is Social Media Really About?
conversation engagement
community
TRUST
relationships
1.LISTEN 2.ENGAGE
SOCIAL MEDIA IS AN INVESTMENT
So What Are My Benefits?• Expert in Your Field• Company Buzz• Trust of Your Services• Online CRM• Gain Media Attention• Enter New Markets• Increase Sales
Twitter for Caterers
• Microblog• Join twitter.com• Easy to Monitor
– Tweetdeck– Hoosuite
PHOTO CREDIT:http://www.theberndt.nu/wordpress/wp-content/uploads/2009/09/twitter_bird_logo_by_ipotion.png
Tweets Revolve Around Passion
1. Food
2.Weddings & Events
3. Local Community4. International Community
Case Study #1: Online Reputation
Goal: Becoming an Expert in the IndustryProblem: Online Presence WeakSolution: Prove Expertise in Industry
– Follow locals on twitter– Share photos of our work– Engage with people/companies
• RT, #followfriday, @Replys– Joined #icacaterchat
RESULTS
Case Study #2: Buzz in New Market
Goal: Expand Into a New MarketProblem: Community DrivenSolution: Can’t beat them, join them!
– Lancaster Expo #LCexpo09– Volunteer Event
RESULTS
Tons of New Fans on Facebook
Facebook for Caterers
• Social Community• Join facebook.com• Large & Growing
Audience• Easy Analytics for
Fan Pages
PHOTO CREDIT: http://www.worldradio.ch/wrs/bm~pix/facebook-icon.png
1. Facebook – 6.8 per cent of all traffic2. Google – 3.4 per cent of all traffic3. Yimg (Yahoo!’s image server) – 2.8 per cent of all traffic4. Yahoo! – 2.4 per cent of all traffic5. Doubleclick – 1.7 per cent of all traffic.
The top five websites visited by businesses in Q1 2010 were
SOURCE: http://www.socialmediatoday.com/SMC/189954
3 Types of Business Development On Facebook
1. Personal PageBusiness purposes, best to update on new projects, recipes, vendors
information, industry blogs, and events in the community
2. Group Relevant to a topic, administered by individuals, similar to a club
3. Fan Page Profile of a person, business or brand, anyone can join, provide
updates similar to personal page, unique url
Case Study #1: Engage Brides
Goal: Another Source to Engage Brides to Attend Wedding Open House Events
Problem: Added “Fun” Value (Certain Market)Solution: Create Facebook events for open
house to reach a larger audience and spread the message. Works for any event!
Social Media Creates Credibility
• Promote new products, services, recipes and awards to build reputation.
– Think of what would interest you as a fan
• Remember it’s not just about you in SM!– Share new venues, vendor news, client and employee news– Create contests and other promotions for fans
Conclusion
• Social Media• It Takes Time• Examples • Not Just for TECHIES!• JOIN!