Digital Marketing Priorities 2014 Brought to you by:

Social media marketing trends 2014

Danny Bermant, Director, BrainstormDigital

The latest trends in social media marketing you should include in your plans for 2014

#PlanToSucceed

2Recommended channel hub page:

Smartinsights.com/social-media-marketing

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About me

Over 13 years in digital marketing

Convert social media followers into clients

Specialising in mid-size companies and Pharma

More info at brainstorm-digital.co.uk

@bstormdigital

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What we’ll cover today

What are the 7 major trends of 2014? Who will be the winners and losers? How will the latest changes affect you? Which social media platforms should you

be focusing on?

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What will be the 7 major trends of 2014?

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1. Google+ will be a major player among the social networks

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Google+ provides an additional layer of interactivity through Hangouts

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Your Google+ presence will affect your SEO ranking

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Google+ will focus us on the power of Influencers

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You’ll have to find room for Google+ in your content plan

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Please vote

Will you be adopting Google+ in the next 6 months – please choose one of…

We’re already using it Yes were planning to adopt it Not sure No plans to adopt it

Note there is one answer only per Vote,

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2. Facebook isn’t going anywhere!

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Rumours of Facebook’s death have been greatly exaggerated

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Facebook is adapting to mobile devices

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Facebook is becoming highly monetized

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Please vote

Do you have a Facebook page? Do you plan to adopt Facebook Ads / Promoted posts?

We’re already using them Yes were planning to adopt it Not sure No plans to adopt it

Note there is one answer only per Vote,

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3. We’ll think twice about what we publish

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Create a social media policy to ensure staff keep within the law

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Appoint a social media spokesperson to set the tone

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Please vote

Do you have a social media policy for your company? Yes we have a policy in place We are planning to adopt one in the next 6 months Unsure It’s not at all necessary for our company

Note there is one answer only per Vote

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Great social media policies to follow

United States Air Force IBM Walmart

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4. Social Networks will crack down on promotional material

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LinkedIn Group owners can block anyone they deem to be spammers

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Businesses who blatantly promote will abandon social media

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5. Social Media will be viewed as a sales tool, not just a marketing tool

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Social Media will no longer be treated as “free advertising”

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Instead of cold calls, companies will use social media for lead gen

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6. It will be accepted that you can measure ROI on social media

The ROI of social media is that your business will still exist in 5 years - Erik Qualman

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Your social media presence will be a major part of your sales funnel

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It’s already far easier to measure your results

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Please vote

Please vote How do you measure the ROI on your social media?

Anecdotal evidence Manual logging of enquiries Analytics software We don’t measure the ROI of our social media campaign

Note there is one answer only per Vote

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7. Content will be key to the success of your campaign

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High quality content creates the conditions where people

want to buy from you

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You’ll need to prepare content for each element of the sales funnel

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2014 Losers

Marketers with no social media budget Celebrity Tweeters Spammers

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2014 Winners

Facebook Google+ Companies with a social media

strategy and content plan

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Summary – questions please! Look out for Google+ Facebook here to stay Think before you tweet Social networks will

block promo content Social will be treated

as a sales tool You can measure ROI

on social media Content is king

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