Social Media Networking for Business 2012 Part 4 Facebook

04/07/2023(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com

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Social Networking

for Businesses

By Elizabeth Sugar BoesesucceedInEveryWay.com

March 2012Version 2.0


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Elizabeth Sugar Boese [email protected] http://www.succeedInEveryWay.com Twitter: succeedNLP Facebook:

http://www.facebook.com/elizabeth.boese

Entrepreneur: 4 businesses Computer Science instructor: 9 years Business Consultant: 6 years Current websites: 8 24 Hour Mountain Bike Racer

Who am I?

Why Facebook


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Over 840 million users Meet your peers and find business contacts Build relationships through conversations and

learn how to better adapt your products/services Pages are indexed and searchable in Facebook

and the internet Target your niche – friends volunteer lots of

personal information you can use to understand your audience

Personal profile separate but connected to your business page

Why Facebook

image courtesy of Pierre Amerlynck


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What is Facebook


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Social networking site Business “fan pages” If you have a Facebook personal account,

add a business pageotherwise create a business page

What is Facebook

image courtesy of Makio Kusahara


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Create a business page


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Profile About you Limited to 5,000 friends

Fan Page Unlimited # of fans Create multiple pages

Brand Different products Divisions of company

Profile vs. Fan Page


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What is Facebook

Status updates.Add

pics/ video

Chat with friends online

Time-line


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What is a Facebook business page

Set up blogs to

auto-post to fan page

Privacy settings

Edit


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Business Pages


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How to Facebook


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Create a business page Log in to your Facebook account


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Post content


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Import a blog


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Link to Twitter


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People constantly send requests to use new applications

Use “Ignore all” option Not disrespectful to ignore these invites Recommended apps:

Useful for business Save time Aid productivity Increase visibility and presence in a tasteful and

diplomatic way Ignore all invites

from this friend Block application

Application invites


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Provide incentives to become your fan Free e-book Contest

Highly targeted who to advertise to Set budget (e.g. $2/day)

Facebook Ads


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Befriend prominent people in your industry Always add a personal message when you send

friend requests to prominent people Follow them in Twitter as well Attach your blog through the Notes app Add photos, videos

Advice


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Write a good blog post mentioning the prominent people you added

When blog shows up, tag the specific people you mentioned (can only tag friends) Notification shown to person Story publishes in their mini-feed and pushes to THEIR

friends mini-feeds Don’t do this on every blog post, just then & again Can send email and request them to comment on blog Respond to comments to push feed to mini-feeds again Can acknowledge prominent people on their wall Tweet about blog with reference to person: @succeedNLP

Advice


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Create a storefront:http://on.mash.to/pNPiou

39 applications to use for business: http://bit.ly/qheqZc

Resources

http://on.mash.to/pNPiou




http://bit.ly/qheqZc




Questions?


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Contact: Liz Boese [email protected] http://www.succeedInEveryWay.com Twitter: succeedNLP Facebook: http://www.facebook.com/elizabeth.boese

Available Seminars Workshops One-on-one instruction Initial setup on social media sites Ongoing content on social media sites

Contact info

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