SOCIAL MEDIA & NEW CORPORATE CULTUREupdate

contents Social media & brand reputation Control is not an option Strong culture is a win-win Do not block social media conclusion

Social media & brand reputation Social virus

Emotional, day-to-day stresses & challenges

Case:

○ John○ Employee adidas○ Social virus

John of the past John of the future

Control is not an option FEARS

Propagating anti-brand sentimentSharing sensitive information

brand image

How to stop it?○ impossible

Control is not an option Sharing is expressing

○ Hearts and minds

Stopping it results in backfiring

Raising awareness is solving

Strong culture is a win-win

Implement social media in corporate culture

Corporate culture

Social media

Strong culture is a win-win money towards social media training

Internal brand training

guidelines example

Guiding values & principles

Benefits of social media guidelines

Do not block social media

New way to use social media

corporate culture = no social media

Do not block social media Social media to promote

CollaborationBrand awarenessLearninginnovation

Conclusion: new is not bad New technology & social norms

DistractionsNew communication skills

For some employeesMore naturalMore productive

Tool for greater business productivity

sources http://www.business2community.com/so

cial-media/social-media-and-the-new-corporate-culture-071458

http://smg.adidas-group.com/