SOCIAL M

EDIA

MARKETING

PRESENTATION

Elvis LEININGERFall 2011

SUMMARY

Introduction

I/ Blogging

II/ Youtube

III/ Facebook

IV/ Twitter

V/ Linked-In

Conclusion

INTRODUCTION Social media marketing is a new way to

communicate, that involves the use of the social media tools to convince the consumer to buy a good.

Facebook, Twitter, Blogs, Youtube, Linked-In...

It is cheap in comparison of the R.O.I and the generation we are in is highly influenced by the internet and the various social media tools.

I/ BLOGGING I found out that I had more visits and comments

the day before the class, I guess that it is due to the fact that people are doing their assignments at the last minute.

The post that got the most views is my first one () I suppose that it is because it was the very first one alost everybody checked it.

My stats :

80 views

6 posts

6 comments

I/ BLOGGING

I don't think I will be keeping my blog after the class. I am a business major student so I don't really see the point, it is not a tool I want to use to brand myself, I believe that there are other tools more relevants for me to advertise on the web.

II/ YOUTUBE

Making a youtube video of myself was not easy

1h/2h

13 views

Be more prepared, try not to look too much at my notes

Facebook can be a good tool to increase your influence on the web

A window on the world to start a real efficient branding

III/ FACEBOOK

III/ FACEBOOK

PERSONAL FB

600 FRIENDS

- 100 ARE PEOPLE I CAN TALK BUSINESS WITH

FOLLOW OVER THAN 300 GROUPS OR BRANDS

- 50% ARE BUSINESSES PAGES

III/ TWITTER

Twitter is very efficient and allows you to catch a very large audience. I strongly believe that I will be using Twitter again for professional purposes

Strengths :

- Very large audience

- Very efficient networking tool

- « Verified » accounts

Weaknesses :

- Not as easy as FB to handle

- You cannot choose who

- Is following you

III/ TWITTER (case study)

Bill Gates : The successful business man

Mike Tyson : The determination to succeed

Troy Lee Designs : The targeted company

IV/ LINKED

I was not using Linked-In before this class, it is a brand new tool to me.

This tool will help me leverage my branding because all the people « I care about » for business are registered on Linked-In.

European Business School : Former student's networkUC Riverside : Former student's network AREVA: The company I target

I will continue to follow these 3 groups after the class because I believe that Linked-In is a relevant tool and that the groups are related to my major.

CONCLUSION

In my opinion social medias are becoming more and more influencial on the everyday life of any individual, so it is obvious that it is a flourishing field.

Even if they have drawbacks on overall they are very helpful and are way cheaper than a big advertizing campain.

THANKS FOR LISTENING! :)

LINKS

Blog: http://elvisleininger.blogspot.com/

Facebook: http://www.facebook.com/ElvisLeininger (pro)

http://www.facebook.com/elvisinho.lng (perso)

Twitter: @ElvisLeininger

Youtube: http://www.youtube.com/user/ElvisLeininger

E-mail: elvisleininger@gmail.com

Linked in: Elvis Leininger