Facebook 101

Educating, Engaging, & Empowering

May 3, 2012Annual Gathering Pre-Event

What are Your Hopes?

Community, Connection, Communication

To be more informed

To reach a different/new segment

Greatest Concerns

The Know-How

How do you do it, teach it, and keep it?

Boundary/Ethical

Top Questions

How-Tos

Content

Teaching/Duplicating

Effective Evangelism

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Why Have a Profile?

Join the Conversation

Enhance Evangelism

Work More Efficiently

What is Facebook?

Created in a Harvard dorm to create a file-sharing network among students

“Trying to map out the world that already exists”

Enhances already existing relationships

Allows opportunity to narrow the degrees of separation

ALL content is owned/managed by user

Why Have ONE?

A Confusing Boundary

Inconsistent with Congregation’s Expectations

Our goal is authenticity, sincerity, and “humanity”

What is Timeline?

A blend of several social media sites

Real Time Diary

Allows more input from the past

Allows you to tell your story

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Facebook 201Educating, Engaging, & Empowering

May 3, 2012Annual Gathering Pre-Event

Small Group Questions

1) What is your name/church?2) How have you been touched by a

Facebook Ministry3) What is your most unexpected Facebook

connection?

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

What is Facebook?“Trying to map out the world that already exists”

Enhances already existing relationships

Allows opportunity to narrow the degrees of separation

Allows interaction through a habitual behavior

Strengths - Evolving, powerful, BIG

Weaknesses - low-commitment, possibly enabling, fleeting

A tool for your CONGREGATION

Who Are You Going to Be? (Online)

Authenticity is NECESSARY

Pick a limited number of Social Media Tools

Discover your Social Media “personality”

Decide what you want from Social Media

Determine a work flow

Know Your Audience

Avg. Use of 55 min/day

gets 8 friend request/month

clicks “Like” 9 times/month

Makes 25 comments/month

“Fans” a page twice/month

Is a member of 12 Groups

28% interact almost completely mobile

The Three Facebook Options

Profile - As a person - what every user has

Page - Who We Are - always accessible to all - content can be managed by one or several

Group - As a “Normal” Group would be - could be open or private and allows for conversations and document sharing

Facebook 201Educating, Engaging, & Empowering

May 3, 2012Annual Gathering Pre-Event

Small Group Questions

1) Tell us about some of the online ministries your church is doing or has attempted?2) What are some of the joys/challenges

you’ve experienced as a part of the social media process?

Making the Most of FB

Reach out (“Like”, Tag) other churches

Take your “fans” behind the pulpit

Go beyond the ministry - be people

Ask for input from fans. (polls)

Be VISUAL!!

Making the Most of FB

Make Everything an Event

Don’t Just ask for things, don’t overannounce!

Don’t forget basics (Address, website, phone)

Offer Exclusive Content

Check Out Other Tools (apps/designs)

Biggest Traps

Becoming Static/Disappearing

Over-posting

Doing it all yourself

Invasive commenting

Summary

Who (is creating and receiving)

What (content/story/brand)

Why (Be clear on your purpose)

Where (EVERYWHERE!!)

How (Have a plan!)

Getting Likes

Prizes/Check-Ins

TAGGING

Interact

Pictures!! Pictures!!

Qr Codes (http://createqrcode.appspot.com/)

Ask

Integrate other forms of Social Media

Other Social Mediii

YouTube

Twitter

blogtalkradio.com

Ustream.tv

Pinterest.com

Your Blog (wordpress.com)

Groups

Function as a “group” would

Sharing conversation in real time

Sharing Documents

Can be private, hidden, or public

Facebook 201Educating, Engaging, & Empowering

May 3, 2012Annual Gathering Pre-Event