Social Media:from basics tobest practices

Dr. Curtis R. Rogers, Communications Director

Discussion Topics• Overview• Facebook• Twitter• YouTube• Wrap-

Up/Q&A

Did You Know?

• How does all this affect your organization?

• Why is social media important?

• But what if I don’t have enough time?

• Why should I bother?

• How do I keep up with all this stuff? (will discuss later)

• What is the next step?

Is Social Media a Fad?

• Definitions (stop me and ask!)

• Importance of setting up generic social media email account

• Create spreadsheet of web 2.0 accounts

• Good practices – linking to web site

• Social media policy

• Starting points (see handout)

• Pages vs. groups• How to make effective

use?

• Basics/how to (see handout)• Twitter management tools a

must! (hootsuite/tweetdeck)• Scheduling future tweets• Lists• Hashtags• Searching

– search.twitter.com

Twitter users can organize others into groups, or “lists”. When you click to view a list, you'll see a stream of Tweets from all the users included in that group.

The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.

• How to set up a channel?• Subscribing• Searching• Playlists• What is helpful to post?• SCSL uses• Importance of good

audio• Equipment Needs

w/prices (next slide)

Video equipments needs• Computer with Internet access• Flip video $150 (with USB

connection)• Canon Vixia $500+• Tripod $50• Wired or wireless Mic $50-$200• Editing software (comes with

Mac – iMovie or with a PC MovieMaker)

How do I keep up?????• Blogs/Google

Reader– Mashable.com– Twitter blog– Youtube blog– AllFacebook blog– Endgadget tech

gadgets blog– Social Media

Examiner blog

Thank you!

• Dr. Curtis R. Rogers, Communications Director• SC State Library• 803-734-8928• crogers@statelibrary.sc.gov