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Social Media

Revenue GrowthModelKevin Shockey

Founder, Mis Tribus Corp#revgrow

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1 man walking

BS in Computer Science 85; MS inInformation Science 89 (+25 yrs)

Founder: SNAP, Dnde Es.com, Mis

Tribus Author:

Dondequiera

Guagua Pblica

OReilly Radar Editor in Chief of Tux Magazine

Speaker: OSCON, LinuxWorld, SD

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DonDees.com

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DonDees.com

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Dondequiera

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Take-aways

Revenue growth is built onfoundation of:

A viable business model

Ability to iterate products tocustomer

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Take-aways

Social Media requires:

Integration in marketing strategy

Computer Science (Math)

Constant engagement

Metrics

Alerts

A maximum strategy Tools

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How much is an Octillion?

How many Internet users arethere?

By 2015 there will be 3 Billion

How many websites are there?

Around 100 Million

How devices are connected to theInternet?

By 2015 there will be 1 Trillion

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How much is an Octillion?

300,000,000,

10,000,000,000,

1,000,000,000

27 Zeros

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How much is Infinity?

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Human Limits

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Human Limits

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Human Limits

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Human Limits

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Confessions of aComputer Scientist

We have failed miserably Reliability

Ease of Use

Simplicity

Automation is the only tool tohandle an Octillion

Besides sales IT is by far the most important

department

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Just Do it!

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Not A Popularity Contest

Blind pursuit of likes, friends,connections, or followers

Have to answer the criticalquestion: Now what?

Not a silver bullet

Must have a viable business model

Cant implement and forget

Deliver value

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The BiggestSocial Graph Wins

All major networks:

FB, LI, Twitter, & YouTube

All the large networks:

Flickr, Tumblr, Hi5, & MySpace

All the small networks:

About.Me, Paper.li, PhotoBucket &chat.pr

Metcalfes Law

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Metcalfes Law

Metcalfe's law states that

the value of a

[telecommunications

network] is proportional

to the square of the

number of connected users

of the system (n2).

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Metcalfes Law

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Metcalfes Law for Social

NetworksMetcalfe has proposed the

value of a [social

network] is proportional

to the logarithm of the

number of connected

nodes.

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Metcalfes Law for Social

Networks

linear

exponential

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Now What?

Markets are conversations

Marketing is NOT a conversation

Marketing is JOINING the

conversation

Marketing creates value forrecipient

Social Media Optimization

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Max Strategy

> 300,000,000,000,000,000 PointsOf Contact (POC)

Multi-dimensional

Keyword driven

+10 video sites

+10 image sites

+10 social networks

+10 blogging/micro blogging

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Social Media Funnel

Every POC leads back to yourlanding page

Need tools to manage:

Duplication

Consistency

Attention to detail

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Call to Action

got permission?

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Ask for the Sale

Use your permission to:

Ask for more permission

Give value with their keywords

Download content 4 free

Point out related content

Suggest related material in anotherbusiness area

Ask 4 the sale 80/20 Rule

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Social MediaMarketing Review

Just do it! Join the conversation!

Maximize your POC

Funnel everything to your landingpage

Ask for permission

Ask for the sale

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