8/3/2019 Social Media Revenue Growth Model 1/3
1/30
@MisTribus - Revenue Growth Model
Social Media
Revenue GrowthModelKevin Shockey
Founder, Mis Tribus Corp#revgrow
8/3/2019 Social Media Revenue Growth Model 1/3
2/30
@MisTribus - Revenue Growth Model9/21/11 2
1 man walking
BS in Computer Science 85; MS inInformation Science 89 (+25 yrs)
Founder: SNAP, Dnde Es.com, Mis
Tribus Author:
Dondequiera
Guagua Pblica
OReilly Radar Editor in Chief of Tux Magazine
Speaker: OSCON, LinuxWorld, SD
8/3/2019 Social Media Revenue Growth Model 1/3
3/30
@MisTribus - Revenue Growth Model9/21/11 3
DonDees.com
8/3/2019 Social Media Revenue Growth Model 1/3
4/30
@MisTribus - Revenue Growth Model9/21/11 4
DonDees.com
8/3/2019 Social Media Revenue Growth Model 1/3
5/30
@MisTribus - Revenue Growth Model9/21/11 5
Dondequiera
8/3/2019 Social Media Revenue Growth Model 1/3
6/30
@MisTribus - Revenue Growth Model9/21/11 6
Take-aways
Revenue growth is built onfoundation of:
A viable business model
Ability to iterate products tocustomer
8/3/2019 Social Media Revenue Growth Model 1/3
7/30
@MisTribus - Revenue Growth Model9/21/11 7
Take-aways
Social Media requires:
Integration in marketing strategy
Computer Science (Math)
Constant engagement
Metrics
Alerts
A maximum strategy Tools
8/3/2019 Social Media Revenue Growth Model 1/3
8/30
@MisTribus - Revenue Growth Model9/21/11 8
How much is an Octillion?
How many Internet users arethere?
By 2015 there will be 3 Billion
How many websites are there?
Around 100 Million
How devices are connected to theInternet?
By 2015 there will be 1 Trillion
8/3/2019 Social Media Revenue Growth Model 1/3
9/30
@MisTribus - Revenue Growth Model9/21/11 9
How much is an Octillion?
300,000,000,
10,000,000,000,
1,000,000,000
27 Zeros
8/3/2019 Social Media Revenue Growth Model 1/3
10/30
@MisTribus - Revenue Growth Model9/21/11 10
How much is Infinity?
8/3/2019 Social Media Revenue Growth Model 1/3
11/30
@MisTribus - Revenue Growth Model9/21/11 11
Human Limits
8/3/2019 Social Media Revenue Growth Model 1/3
12/30
@MisTribus - Revenue Growth Model9/21/11 12
Human Limits
8/3/2019 Social Media Revenue Growth Model 1/3
13/30
@MisTribus - Revenue Growth Model9/21/11 13
Human Limits
8/3/2019 Social Media Revenue Growth Model 1/3
14/30
@MisTribus - Revenue Growth Model9/21/11 14
Human Limits
8/3/2019 Social Media Revenue Growth Model 1/3
15/30
@MisTribus - Revenue Growth Model9/21/11 15
Confessions of aComputer Scientist
We have failed miserably Reliability
Ease of Use
Simplicity
Automation is the only tool tohandle an Octillion
Besides sales IT is by far the most important
department
8/3/2019 Social Media Revenue Growth Model 1/3
16/30
@MisTribus - Revenue Growth Model9/21/11 16
Just Do it!
8/3/2019 Social Media Revenue Growth Model 1/3
17/30
@MisTribus - Revenue Growth Model9/21/11 17
Not A Popularity Contest
Blind pursuit of likes, friends,connections, or followers
Have to answer the criticalquestion: Now what?
Not a silver bullet
Must have a viable business model
Cant implement and forget
Deliver value
8/3/2019 Social Media Revenue Growth Model 1/3
18/30
@MisTribus - Revenue Growth Model9/21/11 18
The BiggestSocial Graph Wins
All major networks:
FB, LI, Twitter, & YouTube
All the large networks:
Flickr, Tumblr, Hi5, & MySpace
All the small networks:
About.Me, Paper.li, PhotoBucket &chat.pr
Metcalfes Law
8/3/2019 Social Media Revenue Growth Model 1/3
19/30
@MisTribus - Revenue Growth Model9/21/11 19
Metcalfes Law
Metcalfe's law states that
the value of a
[telecommunications
network] is proportional
to the square of the
number of connected users
of the system (n2).
8/3/2019 Social Media Revenue Growth Model 1/3
20/30
@MisTribus - Revenue Growth Model9/21/11 20
Metcalfes Law
8/3/2019 Social Media Revenue Growth Model 1/3
21/30
@MisTribus - Revenue Growth Model9/21/11 21
Metcalfes Law for Social
NetworksMetcalfe has proposed the
value of a [social
network] is proportional
to the logarithm of the
number of connected
nodes.
8/3/2019 Social Media Revenue Growth Model 1/3
22/30
@MisTribus - Revenue Growth Model9/21/11 22
Metcalfes Law for Social
Networks
linear
exponential
8/3/2019 Social Media Revenue Growth Model 1/3
23/30
@MisTribus - Revenue Growth Model9/21/11 23
Now What?
Markets are conversations
Marketing is NOT a conversation
Marketing is JOINING the
conversation
Marketing creates value forrecipient
Social Media Optimization
8/3/2019 Social Media Revenue Growth Model 1/3
24/30
@MisTribus - Revenue Growth Model9/21/11 24
Max Strategy
> 300,000,000,000,000,000 PointsOf Contact (POC)
Multi-dimensional
Keyword driven
+10 video sites
+10 image sites
+10 social networks
+10 blogging/micro blogging
8/3/2019 Social Media Revenue Growth Model 1/3
25/30
@MisTribus - Revenue Growth Model9/21/11 25
Social Media Funnel
Every POC leads back to yourlanding page
Need tools to manage:
Duplication
Consistency
Attention to detail
8/3/2019 Social Media Revenue Growth Model 1/3
26/30
8/3/2019 Social Media Revenue Growth Model 1/3
27/30
@MisTribus - Revenue Growth Model9/21/11 27
Call to Action
got permission?
8/3/2019 Social Media Revenue Growth Model 1/3
28/30
@MisTribus - Revenue Growth Model9/21/11 28
Ask for the Sale
Use your permission to:
Ask for more permission
Give value with their keywords
Download content 4 free
Point out related content
Suggest related material in anotherbusiness area
Ask 4 the sale 80/20 Rule
8/3/2019 Social Media Revenue Growth Model 1/3
29/30
@MisTribus - Revenue Growth Model9/21/11 29
Social MediaMarketing Review
Just do it! Join the conversation!
Maximize your POC
Funnel everything to your landingpage
Ask for permission
Ask for the sale
8/3/2019 Social Media Revenue Growth Model 1/3
30/30