PowerPoint Presentation

SOCIAL MEDIA SEMINAR

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AGENDAWHAT IS ITDIFFERENT PLATFORMSWHY WE SHOULD USE ITHOW WE SHOULD USE ITRESPONSIBLE USE

WHAT IS THIS SOCIAL MEDIA?Social Media is: A (virtual) social instrument of communication* A network of engagement and sharingAn information platform

*webtrends.about.com

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TYPES OF SOCIAL MEDIAFACEBOOKTWITTERLINKEDINPINTEREST INSTAGRAMGOOGLE +

A few social media platforms that you might be familiar with are Facebook, Twitter, and Linkedin

Each one of these platforms can do and be used to do a variety of things and have specfic features

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TYPES OF SOCIAL MEDIAFACEBOOKTWITTERLINKEDINPINTEREST INSTAGRAMGOOGLE +

Today were going to be talking about for main onesMostly twitter Some facebok Briefly instagram and google+

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FACEBOOKGREAT for:Creating events Sharing informationSharing imagesInquiriesOccasional and persistent updates

FACEBOOK:known commonly as the postering concept for social media

Great for:

Creating events Sharing informationDetails on events, related organizational events, community events, upcoming research etc

Sharing imagesShowing the success of our various conferences, events, etc Can picture certain public figures who came out and spoke, rally attention to a cause (Look! So and so came and attended this is something you might be interested in!) Certain inquiriesSpace for people to ask questions in messages or comments i.e.: clarification on event details, reports, etc.

Occasional and consistent updatesKeeping page up to date so people know what we are doingShould update on a consistent basis not remain entirely quiet for long periods of time and then post a ton of photos and details all at once later on

It can be a great platform to engage those who already know about Social Planning Toronto and have liked our page or are attending an event Details such as what we are up to, that we have added things or updated our website, or even images or videos of past events. Communities may even be able to inquire or ask about certain events of details on our page

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FACEBOOKNOT great for:Instant sharing Engaging new audiencesConstant updates

FACEBOOK is NOT great for:Instant sharing Not a great tool for moment-by-moment posts Posts are typically detailed and can be lengthyGood for upcoming news or events, or sharing pictures/posts on past events

Engaging new audiencesPersonable nature of facebook means people who see your posts are typically within your inner circle Does not engage a new variety of audiencesFacebook pages are also reached on basis on interest Someone likes us first on facebook THEN gets to hear about what we are doing etc Information sharing not a news blast type thingEx. How many people have you told to like a page that interested you?

Constant updatesFacebook has a long shelf life meaning what you post stays on peoples newsfeeds for a while Sharing lots of posts after another can being annoying (just think of your own facebook) Not great for moment by moment posts on what is happening in the moment Has a memory culture attached to it significant moments we shared i.e.: big events, conferences, reports etc

The real aim of facebook? To share milestones with the people who care to know them 7

TWITTERGREAT for: Instant sharing ConciseIn-the-moment sharing#hashtagsWide audience

TWITTER is very easy to use: Instant sharing Twitter unlike facebook has a very short shelf lifeTweets live for a few minutes in a feed before they disappear amongst thousands of other tweets Concise142 characters allow us to share only whats important Short Linking: A great way to lead people to our websites or reports stating something excitiing and reeling them in to click a link In-the-moment sharingBecause of this short time span making many posts = a good thing Great way to promote, and share things in the current Great way to shout out and quote someone who said something special driving attention toward your event

#hashtagsPlacing a # in front of keywords can allow people to connect on similar topics If enough people use the same hashtag subjects can begin trending Ex. #ELXN42 People can connect on similar topics by searching hashtagsWide audienceWhere facebook is more personal twitter is more public You can create a private profile but twitter is a fantastic way to reach out to people and drive them in You can tweet celebrities agencies news channels pretty much anyone who has a twitter account about a subjectYou can use or search hashtags to connect with others on similar interests, or attending the same event

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TWITTER@planningtoronto tweeted: Here @UofT #OISE attending @Hulchanskis speaker series on #unequal #income division in our city. #elxn42 #voteCanada

(attached picture)

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TWITTER@planningtoronto tweeted: Here @UofT #OISE attending @Hulchanskis speaker series on #unequal #income division in our city. #elxn42 #voteCanada

(attached picture)

We have tweeted AT: U of T and Hulchanski meaning they will be notified that we have mentioned them

They might favourite our post, or RETWEET us out to their followers which means more people will see what we have posted aboutMight get viewed by others to see what SPT is about

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TWITTER@planningtoronto tweeted: Here @UofT #OISE attending @Hulchanskis speaker series on #unequal #income division in our city. #elxn42 #voteCanada

(attached picture)

We have used a variety of hashtags

Now is someone searches OISE, unequal, income, elxn42 or voteCanada they will see our post

Someone who is interested in elections canada will now be able to find our post might look into us see what we are about May even follow us if they are interested in our work

BITLY 11

TWITTER@planningtoronto tweeted: Here @UofT #OISE attending @Hulchanskis speaker series on #unequal #income division in our city. #elxn42 #voteCanada

(attached picture)

Visuals are a good way to grab attention Perhaps of the speaker, the audience, etc

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TWITTERNOT great for: Long postsGetting too personalOnly broadcasting

NOT great for: Long postsThe character limit doesnt allow for a detailed post if you want to share details lead your audience somewhere else (a link perhaps) Getting too personalThink of twitter as a public forum If you dont want it shared, scrutinized, Only broadcasting Facebook can be a good platform for posting information and broadcasting event details Twitter on the other hand is about creating a following People like when you retweet their stuff, follow them, reply to them Engaging with them is an important tool follow people of interest, retweet interesting tweets, tweet at people when possible

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TYPES OF SOCIAL MEDIAINSTAGRAM is great for: Virtual Album Varied imageryVisual Appeal

INSTAGRAM is great for: Virtual Album Think of it as a photo album of special moments in your life (or workplace) Varied imageryShould not be the same kind of images or too many multiple images of the same event Visual AppealImages should not be blurry or vague This platform is all about the image ensure it is capturing and not bland Capture significance an audience, a selfie, action, joy, accomplishment think of images as keywords

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TYPES OF SOCIAL MEDIAINSTAGRAM is NOT great for: Long details Linking Boring imageryPosting from computer

INSTAGRAM is NOT great for: Long details Although some posts can have certain bodies of texts attached to it the image should tell most of your story Linking Not a good platform to link to website as links are not clickable Boring imageryNeeds to grab attention Cant be blurry or poor qualityPosting from computer Instagram only works through the app you can view instagram on your computer but posting must be done from your phone

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WHY SHOULD WE BOTHER?*ENGAGE AND CONNECTDRIVE TRAFFICSHARABILITY AND EXPOSUREMARKETINGEXTENDING PR REACH

*http://manoverboard.com/top-5-reasons-why-non-profits-should-use-social-media/

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WHY SHOULD WE BOTHER?*ENGAGE AND CONNECTDiscussion & dialogueSearch engine visibility MentionsThanking supportersTagging

*http://manoverboard.com/top-5-reasons-why-non-profits-should-use-social-media/

ENGAGE AND CONNECTDiscussion & dialogueAsking questions out to the public Garnering attention on specific topics Making posts w words like could and shouldSearch engine visibility Making ourselves visible on search engines Analytics: Seeing which, how many, and what people search when they come across SPT MentionsBeing mentioned by others Mentioning other supports or partners Thanking supportersMaintaining good terms with folks who speak at our events Tagging- Tagging people in posts who may be interested or may have come out to events 17

WHY SHOULD WE BOTHER?*DRIVE TRAFFICLinking websiteAttract volunteersAttract funding opportunitiesRaise awareness

*http://manoverboard.com/top-5-reasons-why-non-profits-should-use-social-media/

DRIVE TRAFFICLinking website- getting people to look at our content when we post it - informing people of new reports or fact sheets that have been updated or put upAttract volunteers- the more we expose ourselves, the more people we drive in - people will know more about what we do, and those with an interest come forward to get involved more Attract funding opportunities- people can connect us with opportunities for funding - hey this looks like it might suit your agency - we can be connected to funding opportunities by who we follow as wellRaise awareness- tell people about CURRENT events or concerns coming up - for example: budgeting is coming up (NOV) informing the public of this, making them away of possible deputations or opoportunities to speak out for their communities

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WHY SHOULD WE BOTHER?*SHARABILITY AND EXPOSURECreating momentumCall to action

*http://manoverboard.com/top-5-reasons-why-non-profits-should-use-social-media/

SHARABILITY AND EXPOSURECreating momentum- by creating materials that engage others we bring light to the issues and topics we find relevant - we build a following Call to action- asking people to do something ( sign a petition, talk to their mps, check out an event, vote, etc)

Example : the ALS Ice Bucket Challenge. Not everyone agreed, but the point was that they got 28 times more donations than ever before from driving attention to themselves and their cause 19

WHY SHOULD WE BOTHER?*MARKETING & EXTENDING PR REACHDefining ourselves & workPresence to public eye

*http://manoverboard.com/top-5-reasons-why-non-profits-should-use-social-media/

MARKETING & EXTENDING PR REACHDefining ourselves & work- be dynamic and varied (post news articles, then events, then make an ask etc)- gives people an idea of our interests and work

Presence to public eye- more tags, more connections

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WHY SHOULD WE BOTHER?*http://www.jeffbullas.com/2013/09/20/12-awesome-social-media-facts-and-statistics-for-2013/

Facebook has had nearly 50% of internet users globally as active users (2013)This is only set to increase

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WHY SHOULD WE BOTHER?*http://www.jeffbullas.com/2013/09/20/12-awesome-social-media-facts-and-statistics-for-2013/

Its not just for young people:

Twitter is becoming more common amongst older age groups

And 35-44 year olds are seemingly the most frequent populace amongst social networking usersThere can be working people, parents,

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WHY SHOULD WE BOTHER?

Almost 50% of the world population is online And more than a quarter of those are on social media 23

TWITTER: HOW TO

BASICS

Front page that comes up when you enter twitter.com into your browser

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BASICS

Log in with your username and password26

BASICS

If you do not have account you can sign up here something I will help you with 27

HOMEPAGE

When I sign in this is my homepage

My information is on the left 28

HOMEPAGE

username29

HOMEPAGE

How many tweets I have made30

HOMEPAGE

Who I am following - This means I am following their posts 31

HOMEPAGE

This is my feed where my followings posts come up (similar to newsfeed on facebook) 32

HOMEPAGE

There are my followers people who follow me 33

HOMEPAGE

Notifications (where I see if people tweet me, retweet, reply or favourite my posts) 34

HOMEPAGE

Personal messages or direct messages35

HOMEPAGE

Search bar to find people or hastags36

HOMEPAGE

Trending topics according to who I follow or my interests37

TWEETING

Tweet here 38

TWEETING

Or here39

TWEETING

Click on the box and it opens up 40

TWEETING

There are also features that allow you to attach an image or location 41

TWEETING

Character count keep track of the characters you have42

TWEETING

At the office Linking something we just posted Trying to drive people to our website 43

TWEETING

At an eventIn the moment Ongoing

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TWEETING

At an eventIn the moment Ongoing

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TWEETING

Some more examples Here they could have tweeted @Sean_meagher so he could be alerted and possibly share

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REPLYING & FAVOURITING

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FAVOURITING & REPLYING

Similar to like on facebook48

FAVOURITING & REPLYING

Reply 49

RETWEETING

Retweet forwarding someones post50

FACEBOOK: HOW TO

BASICS

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BASICS

BASICS

newsfeed54

BASICS

features55

BASICS

chat56

BASICS

Notifications 57

MAKING POSTS

My old place of work ACSA 58

MAKING POSTS

Posting things they are getting involved in (a heads up) -

Appealing photographs of their current events (an invite to join)59

MAKING POSTS

A fun post MEET ONE OF OUR RUNNERS Keeping things light and engaging audience Personability

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MAKING POSTS

Typically posts have a like feature where you can like it 61

MAKING POSTS

Comment on post 62

MAKING POSTS

Share post with others (personally or on your wall) 63

INSTAGRAM: HOW TO

ON THE COMPUTER

Link to main page or website 65

ON THE COMPUTER

Posts followers - following66

ON YOUR MOBILE

The thing with instagram is that you cannot use it on your computer Although you can view images and profiles on your laptop it can only be used for posting and sharing from a mobile device 67

ON YOUR MOBILE

Log in

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ON YOUR MOBILE

Features at the bottom of your mobile screen69

ON YOUR MOBILE

Homepage shows posts from your friends70

ON YOUR MOBILE

If you click the person type figure it takes you to your profile where your own posts are 71

ON YOUR MOBILE

And heart is activity (people like your posts or posts people have liked) 72

MAKING A POST

Middle camera button is pressed to make a post 73

MAKING A POST

You select a picture from your device and then you can use different features to make it look pretty74

MAKING A POST

Type in what youd like to say with your post 75

MAKING A POST

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MAKING A POST

You can share it on other social media 77

MAKING A POST

A post looks like this 78

MAKING A POST

How many likes youve recieved79

MAKING A POST

The way in which I tagged my posts 80

INTERACTING WITH OTHERS

Features for interacting with others posts81

INTERACTING WITH OTHERS

LIKE

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INTERACTING WITH OTHERS

COMMENT

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GOOGLE +

Need a gmail account very simple to create

Paste any blogs or posts we create on website and paste and post them here

Optimizes our searchability 85

SOCIAL MEDIA ETIQUETTEThe public is watchingBe professional Dont dispute or engage negativity Accounts Use one you are comfortable withMedia Consent Research or communities

Sarcasm fails Dont say anything you dont want to be held to

Being overly passionate Your passions are important but we are representing the agency cant be partisan (political correctness)

Everyone should use an account that will be used to tweet SPT

People may want to have multiple accounts

Media consent of images (if doing research ) 86

FINAL WORDPractice makes perfectEase with time and use Google questions Updates can change settingsAsk for help!

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Questions?

SETTING UPI would be happy to help!

Set up times with people 89