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Social Media SEO
| Date post: | 20-Oct-2014 |
| Category: |
Business |
| View: | 1,033 times |
| Download: | 0 times |
Social Media SEO
@BooyahAgency #BooyahSocial
Social Media
“People don’t buy from companies. They buy from people.”
@BooyahAgency #BooyahSocial
Social Media Growth
Source: The Pew Research Center’s Internet & American Life Project tracking surveys, 2002-2011.
@BooyahAgency #BooyahSocial
Social Media Spend
@BooyahAgency #BooyahSocial
Social Media Industry Statistics
@BooyahAgency #BooyahSocial
HOW SOCIAL MEDIA INFLUENCES ORGANIC SEARCH
@BooyahAgency #BooyahSocial
Social sharing such as sharing & tweeting
are a component of organic search
ranking factor
Bing has direct relationship with Facebook
and uses the info as a ranking factors.
Google does not have direct level access to Facebook data. But is steadily emerging and is showing signs of ranking preference among Google account holders.
@BooyahAgency #BooyahSocial
Google Search Results
@BooyahAgency #BooyahSocial
Facebook – Bing Search Results
@BooyahAgency #BooyahSocial
Starts with Shareable Content
@BooyahAgency #BooyahSocial
Most Shareable Content
• Succinct posts
• Photos and videos
• Facts, tips & quotes
• Relevant and timely
• Call-to-action (ask questions, like this, share this, fill in the blanks)
Facebook’s Edge Rank Formula
@BooyahAgency #BooyahSocial
• Build Authoritative Presence (Profile) on a Social Media Outlet
• Building Social Audience to Share Content
How To Use Social Media for SEO
@BooyahAgency #BooyahSocial
Make It Be Seen
Be sure to optimize your social profile so that users can find you on the web:
1. Include target keywords (ex: healthcare provider, etc.) in the description about the company
2. Provide anchor text (ex: SEO Consultants) where ever possible throughout the account.
3. Optimize Image File Names (ex: Online Search Consultants.png) & Alt Tags (PPC Advertisers) when able.
@BooyahAgency #BooyahSocial
LinkedIn Social SEO Example
@BooyahAgency #BooyahSocial
Facebook Company Page
@BooyahAgency #BooyahSocial
Twitter Company Profile
@BooyahAgency #BooyahSocial
LinkedIn Company Profile
@BooyahAgency #BooyahSocial
YouTube Company Channel
@BooyahAgency #BooyahSocial
Wikipedia Company Profile
@BooyahAgency #BooyahSocial
Social Sharing Sites
@BooyahAgency #BooyahSocial
Social is More Then Facebook
Source: http://mashable.com/2011/08/19/stumbleupon-social-traffic/
@BooyahAgency #BooyahSocial
Earn Rankings Boost
More Searchers Biased to Seeing Your Stuff
Social Sharing SEO Cycle
• Growing your social network and sharing socially creates a virtuous cycle of marketing/influence.
Create Share-Worthy Content
Share Socially
Get Natural Links through Visibility
Earn More Social Followers
Network Amplification Grows Reach
Win the Internet
@BooyahAgency #BooyahSocial
Troy Lerner [email protected] 303-345-6619
facebook.com/Booyah
twitter.com/BooyahAgency
linkedin.com/company/booyah-
online-advertising/
