Date post: | 14-Dec-2014 |
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Technology |
Upload: | susan-chavez |
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Social Media + Social Data = Fundraising Success
Susan Chavez, Marketing & Communications Consultant
Social media is...
Are you listening?
Really?
Consider...46% Facebook fan & 264% Twitter followers growth
In 2012, online revenue increased by 21%
33% of online donations are driven by email
Monthly giving revenue grew 43%
Tell me about yourself...
Social DataPublicly available & easy to access
Real time / Current
CRM?
Strategies
Emails
Campaign landing pages
Access
Highlight
Incentivize
Super Connector
Minority
Influential
All over social media
Creators
EngagersActive on social media
Influential within their network
Share
LurkerMajority
Quiet
Prefer networking within smaller circle
Active on 1-2 social networks
NewbieFirst-impression is key
Ladder of engagement
Foundations are staffed by people!
Nonprofit Grantee use of Funder Social Media
18% of grantees engaged with funders in 2012
up from 16% in 2011
38% of grantees reported not knowing whether funders use social media
10% accessed funder Facebook pages
Ways to Engage with Funders
Listening dashboard
Email Subscription
RSS
Share
Comment
Wrap-Up
Listen and pay attention
Identify who your supporters are
Engage with funders as you would individual supporters
Connect with supporters based on who they are and where they are
References“Understanding the Value of Your Social Media Influencers: How to Identify and Empower Those Who Can Engage an Entire Community.” Blackbaud. June 2012.
Grantees’ Limited Engagement with Foundations’ Social Media.” Center for Effective Philanthropy. 2012.
"2013 eNonprofit Benchmarks Study.” M&R Strategic Services & NTEN: The Nonprofit Technology Network. 2012
Thank You!Facebook.com/SusanChavezPageTwitter.com/Susan_ChavezPinterest.com/Susan_Chavez