Social Media Strategies and Web 2.0 Marketing for non-profit organisations and commercial brands

Contact: [email protected]

SizzlAd makes your Organisation ubiquitous online

Are you lagging behind?

http://www.flickr.com/photos/unicefnederland/

http://www.podcastalley.com/podcast_details.php?pod_id=59494

http://www.youtube.com/esa

http://wef.typepad.com/blog/page/2/

http://www.facebook.com/causes?v=info&ref=search

http://blogs.redcross.org.uk/podcasts/

http://twitter.com/greenpeaceuk

• Minimise advertising costs in times of economic crisis (above-the-line advertising = outrageously expensive)

• Enhance web visibility & raise awareness of your campaigns, events, programmes

• Reach large audiences where they are already congregated & open two-way communication channels

• Mobilise people on your Organisation’s behalf• Create engagement and shape brand evangelists• Raise funds

Why would you bother?

Why would you bother…again?

Nielsen “Global Online Media Landscape” report 2009

Vision• S – strategy: fixing web 2.0 objectives, profiling

your audience, prioritising ways to connect & choosing tools

• I – implementation and intriguing interest of your audience

• Z You take a rest, • Z we work…

• L – listen, speak, nurture, adjust• E – evaluation

We worked with…

http://www.aer.int/

http://www.facebook.com/pages/Council-of-Europe/42276542714?ref=ts

http://www.dailymotion.com/councilofeurope

http://podcast.com/show/101851/Council-of-Europe-Podcasts/

Take-away goodies

http://sizzlad.comContact: [email protected]

Date post:	01-Nov-2014
Category:	Technology
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Social Media Strategies and Web 2.0 Marketing for non-profit organisations and commercial brands

Technology