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Page 1: Social Media Strategies and Web 2.0 Marketing for non-profit organisations and commercial brands

Contact: [email protected]

Page 2: Social Media Strategies and Web 2.0 Marketing for non-profit organisations and commercial brands

SizzlAd makes your Organisation ubiquitous online

Page 3: Social Media Strategies and Web 2.0 Marketing for non-profit organisations and commercial brands
Page 5: Social Media Strategies and Web 2.0 Marketing for non-profit organisations and commercial brands

• Minimise advertising costs in times of economic crisis (above-the-line advertising = outrageously expensive)

• Enhance web visibility & raise awareness of your campaigns, events, programmes

• Reach large audiences where they are already congregated & open two-way communication channels

• Mobilise people on your Organisation’s behalf• Create engagement and shape brand evangelists• Raise funds

Why would you bother?

Page 6: Social Media Strategies and Web 2.0 Marketing for non-profit organisations and commercial brands

Why would you bother…again?

Nielsen “Global Online Media Landscape” report 2009

Page 7: Social Media Strategies and Web 2.0 Marketing for non-profit organisations and commercial brands

Vision• S – strategy: fixing web 2.0 objectives, profiling

your audience, prioritising ways to connect & choosing tools

• I – implementation and intriguing interest of your audience

• Z You take a rest, • Z we work…

• L – listen, speak, nurture, adjust• E – evaluation

Page 9: Social Media Strategies and Web 2.0 Marketing for non-profit organisations and commercial brands

Take-away goodies

http://sizzlad.comContact: [email protected]


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