28
social media strategy
| Date post: | 29-Oct-2014 |
| Category: |
Technology |
| Upload: | demetrio-maguigad |
| View: | 456 times |
| Download: | 0 times |
social media strategy
Connecting the Community with Media, the Workshop promotes news that matters!
collaborative learning space
what is thesocial web?
It’s kind of like…
creating a plan of action
developing a social media
policy & plan
online communications strategy
social media policy
a social media policy defines and sets guidelines for…who is communicating online
what is to be communicated
how and where organizational messages are communicated
what is NOT to be communicated
demonstrating and strengthening the organizational voice,it’s values and over all brand
Preventing communications crisis or procedures for handling crisis
much more…
social media policy case studies
social media policy worksheet
social media plan
elements of a social media plan…audience
measurable goals
analysis of media landscape
desired outcomes – what is to be changed?
messaging and framing
defined content & conversations
tactics
resources needed
social media planworksheet
10 min break
and we are back
developing a social media
policy & planreview
tactics = tools + time
listeningand monitoring
participatingin conversations
generating buzz
creating andsharing multimedia content
nurturinga community
tools
time
push + pull = control
search engine optimization
social media game!
Q + A
social media strategy
Demetrio MaguigadNew Media Manager, Community Media [email protected]@dmaguigad or @npcommunicatorwww.commuitymediaworkshop.org
