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Mick Bullock Director of Public Affairs National Conference of State Legislatures
Mick Bullock Director of Public Affairs National Conference of State Legislatures
Communication Trends About a third of 18- to 29-year-olds name social media as most helpful type of source for learning about the 2016 presidential election.
Before creating any social media account, you need to ask… • Can social media work as an integral tool to meet your communication goals and objectives? • What are the needs of your audience? • Is content creation and management feasible?
Tips and Tricks…
Establish your voice •Be creative and willing to test different messages. • Short and concise Set the stage with creativity • Develop a background or icon consistent with your web page or other official branding
• Think instant information • Twitter is a social media tool used to impart short (140 or fewer characters) bits of news,
items of interest, and links to websites. 17% higher engagement when 110 character or less
• Tweet during daytime hours Twittersphere is active during the 11-12 hours of daytime in your audience’s
time zone. Between 8am and 7pm, your tweets will have 30% higher interaction.
• Tweet on Saturday and Sunday According to the data, engagement is 17% higher on the weekends than it is on
weekdays. • Share Images
150% increase in retweets just by including images • Become an expert resource for your cause
Tweets with links receive 86% higher retweet rates • Tweet or retweet
Data shows every 1-2 hours is most effective • Tweets that include properly sized photos (800 X 400 pixels) receive up to 3X more
retweets than those cropped photos.
Almost everybody uses their phone in the bathroom
Check the links before posting
Staffers always be mindful…
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•Alternate sharing links and uploading photos on Facebook and then monitor the results in Insights. •Limit posts to 80 character or less.
Posts with 40 characters or less receive 80% more engagement than posts with a higher character count.
•Photos can get up to 4X more engagement on Facebook than links. •Follow the 80/20 rule of content marketing. For every five posts, four should be related to your cause or issue and only one should be a direct ask. •Experiment with only posting 4-5X weekly or less. •The number one reason why supporters unlike a Facebook page is because the admin posts too often. •Post at least once on the weekend through the “Scheduled Post” function.
The best tips regarding Facebook campaigns can be summed up simply as: • be human, • be relevant, • be timely and • be prepared. Establish your voice •Employ a conversational tone and avoid corporate-speak. •Create consistency and authenticity.
General Social Media Best Practices…
Quantity and Quality • Social media accounts must be active •Find your local reporters and connect with them on social media • Share and retweet content • Post press releases •Send out your Facebook statuses, when appropriate, sometimes better than a press release •Post your take on big stories • You like images so does your constituents – “Where Am I?”
Social Media Planning
• Embed videos • Provide information on relevant trends and news • Mention activities that occurred that day. • Ask followers to answer a question • Share a daily fact •Capitalize on real-time events. Use official event hashtags or other relevant hashtags
Time Management • Use timed posting • Post first thing in the morning • Provide a disclaimer on page during session • Utilize an intern
New Report or Updated webpage… Cross Promote
Buffer.com
Facebook.com
Tracking • Free metrics and tracking capabilities that are available. • Will help you become more educated on your audience’s interests.
Pagemodo.com
Hootsuite.com
What’s Next…
Jocelyn Durkay Liaison to the Nevada Legislature National Conference of State Legislatures 7700 E. First Place, Denver, CO 80230 Office: 303-856-1494 Mobile: 720-329-2129 [email protected]
Meet Jocelyn Durkay, Nevada’s connection to NCSL
