Social Media Success Stories

By: Greg Winn

Share a Coke Campaign Domino’s Anyware Campaign

Coca-Cola Company

●Founded in Atlanta, GA in 1886

●Commonly known as “Coke”

●Original intent was for medicine

●Main ingredients

○Kola nuts

○Coca leaves

Coke HQ in Georgia

Sub Brands:

●Diet Coke

●Cherry Coke

●Vanilla Coke

●Caffeine Free

Coca-Cola Company

Stats & Facts:

●Brand value worth $81.56B

●Net operating revenue: $46B

●17.6% of U.S market share in

2014

●Roughly 300 bottling partners

Coca-Cola Company

Share-a-Coke Campaign

●Started in 2011, went viral in

summer of 2014

●250 most common/generic names

printed on side of bottles and

cans

●#shareacoke

Coca-Cola Company

● 125,000+ posts across social

media

● 96% positive/neutral consumer

feedback

Domino’s Pizza Inc.

●Founded in 1960 in Ypsilanti, MI

●Second largest pizza chain in

U.S

●Known for top delivery system

●International franchise

Domino’s Pizza Inc.Known for:

●Pizza

●Specialty Chicken

●Sandwiches

●Pasta bowls

●Breadsticks

Domino’s Pizza Inc.Anyware Technology:

●New way of ordering food

●Text, tweet or even on a

smartwatch app

●Just send pizza emoji

Domino’s Pizza Inc.Celebrity Endorsers

●Richard Sherman

●Eva Longoria

●Sarah Hyland

●Clark Gregg

Domino’s Pizza Inc.Here’s a video of the commercial that announced Domino’s Anyware technology:

://www.youtube.com/watch?v=T7EIhrg1THI

Resources:

Coke: http://www.cio.com/article/2901047/social-media/12-standout-social-media-success-stories.html#slide4

http://blogs.ubc.ca/emilyeden/files/2014/11/0bc1f2847fcd8429d3deccf0cb9e872a436fb1ef.jpg

https://en.wikipedia.org/wiki/Coca-Cola

http://www.statista.com/topics/1392/coca-cola-company/

Resources:

Domino’s:http://www.prnewswire.com/news-releases/dominos-newest-tv-campaign-celebrates-the-convenience-of-ordering-from-anyware-300129296.html

https://en.wikipedia.org/wiki/Domino%27s_Pizza

https://www.dominos.com/en/pages/order/menu.jsp#/menu/category/entrees/