Date post: | 17-May-2015 |
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Business |
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How To Use Social Media To Promote Creativity, Make Positive Social
Changes,And Connect People
Craig Goodwill, Founder
Mobile Jam FestCulture Creatives and
Co.
Evelyn So, PresidentNoesium Consulting Inc.
Next 45 minutes … Mobile Jam Fest
• The Concept• The Engagement Model• The Results
Pulling It All Together• 3 Key Elements
Success Factors Q and A
What came to your mindwhen people talk about
Social Media or Social Networks?
?
?
?
?
An Ecosystem ofSocial Connections
that crosses online & offline platforms
This is the Story of
Mobile Arts Festival is an international youth creativity competition for ages 14-29. MJF brings together youth to collaborate in the areas of creativity, education and social awareness.
Used as a platform for NGO and Non-Profit organizations to increase the capacity of their youth media programs and initiatives.
The “Creative Class” platform allows youth from classrooms and programs around the globe to connect and collaborate for an international “digital” cultural exchange.
MJF Platform for Non-Profit Organizations
• 67 Countries• Millions Youth• Media/Classroom delivery• Network all Youth together
Global Classroom• Media training• Competitions• Educational
Tools• Youth Festivals
Millions of Youth. Safe.
Digital Cultural Exchange.
Provides brands the opportunity to execute their own user-generated, social networking initiatives and contests.
The power of MJF is now in the hands of the brand, and ultimately their customer.
The platform also comes with its own built in audience, connecting directly to MJF and all other network organizations.
MJF Platform for Brands
The Concept
The concept of mobile is not just a platform or a device but a way of life. Mobility offers creators and users access; however, wherever and whenever they want it.” Craig Goodwill, Creator of Mobile Jam Fest
From the party to the protest, from the concert to the community centre. Youth create and are inspired everywhere.
The Multi-platform Engagement Model
Holistic Content and Content Model
Contest Launch
EducationWorkshop
online/offline
Live Concert, Content
Generation
Website Contest
User Generated
ContentSocial
Networking
MJF BlogMJF
Members
MJF Contests
MJF School
MJF TV
Live Events
MySpace
YouTube
Social Engagement Model
Online + Offline = Social Engagement
Engagement through Education
Online Elements
FilmMusic
PhotographyFashion
MachinimaMillenium Development Goals
All sides of the creative individual are represented
at MJF.
Member Community
User Generated Content
MJF School
Interactive Education
Tutorials by Category
MJF TV
A user-generated series that profiles all the best MJF content from around the world.
MJF TV
Broadcast quality documentaries dealing with youth rights issues around the globe.
MJF TV
Live music and videos starring some of today's top musical artists
Offline Activities
MJF Closing Party 2006 ft. Lupe Fiasco
MJF Launch Party 2007 ft. Q-tip and Common
MJF Blitz Creativity Workshops
Projection and Bluetooth Video Content Delivery
Rogers Picnic - Mobile Film Competitions
Photo CampSummer Photo Contest
The Results (12 months)
Over 50 Million Impressions Over 300,000 unique visitors Over 4 Million page views 3000 photo entries Hundreds of films from around the world. Over a 200 music entries. 10,000 mobile “video” downloads (6 weeks)
across all 3 networks. (Bell, Rogers, Telus) MJF Finalists are entered directly into the CFC
WSFF. Documentaries broadcast and shown throughout
CanadianUniversities and high schools
Formed new strategic partnerships to increase MJF reach and impact.
Copyright Culture Creatives and Company 2007
Sponsors, Partners and Supporters
Pulling It All Together
Project Management (simplified view)
Website design &
development SM development,
content, convos
Marketing
SponsorshipEvents
Content Production
Contests
Do Not skip best practice in project management
Strategy Tactical Plan Project Program Project Plans
Brand Development Target audience Values Positioning Persona development Visual branding Experience design Messaging Social Media visibility Social Media “living” Evolution
Visuals
Power …is no longer in the hands of the brand
Digital ProcessStrategy Tactical Plan -> Execution
1. Concept2. Requirements3. Technology selection4. Information Architecture5. Wireframes6. Mock ups7. Content8. Front end9. Back end10. Testing11. Launch12. Maintenance
Do Not underestimate operational and maintenance efforts ...
…even on free platforms like Facebook and Twitter.
The Success Factors
Clearly define Who, Why, What• Have a clear mission• Have measurable goals• Thorough understanding of the target audience
especially their communication culture • What’s the carrot?
Use the right tools• Employ best Web and project management practices• Select the right platforms and technologies• Assemble the right team
Emphasize best practices• Employ digital processes• Focus on project management• Do not confuse viral with “launch and see it grow”
Place Social Media in a holistic framework• Integrate online and offline• Develop a unique brand (persona and voice)• Build, nurture and grow social connections• “Live” Social Media• Do not forget it is social – connect with passion!
Thank you.
Your Thoughts?`
Craig [email protected]: @mobilejamfest
Evelyn [email protected]: @evelynso