Leveraging Social Media
for your enterpisewith Paul Terry Walhus
Leveraging Social Media
Social networks are growing. And fast!
not so fast, myspace! facebook and hi5 are making a move!
Hot Social Networks
twitter - 3.3 million users
◆launched in Austin at SXSW◆twist - see trends in twitter◆search.twitter.com - find your niche◆more trends and tweetstats◆who's hot on twitter◆tweetups! fast online or offline
meetings◆open source twitter - laconi.ca
servers
- social focal point◆pulls together your social network
like twitter, facebook, etc.◆allows conversations and
commenting◆friendfeed "spy" ◆friendfeed embed for your blog or
website◆corporate example - fastcompany
facebook is number 1
◆facebook growing to no. 1 network◆new ad strategy - "engagement"◆facebook is HR Block's social
networking strategy◆ facebook is on the iphone and
mobile devices◆ facebook has many social network
add ons
Hot Social Network Trends
◆blogs - still the center of the universe◆micro-blogs like twitter and friendfeed◆video deployment - one to many◆mobile apps - facebook, twitter, iphone◆niche social networks - sugar◆intra-social networks - yammer,
socialtext◆lifestreaming - ping.fm
Blogs - still relevant
◆Make your blog the center of your social networking universe
◆Embed social networking plugins, gadgets and widgets
◆Wordpress - excellent platform for individual and multi-user blogs
video "deployment"
deploy video to many sites at once, not just youtube . . .
mobile apps - iphone now
facebook, twitter and "twinkle", myspace, wordpress, and many more from App Store
And the g-phone will be coming soon: Android
niche social networks
◆team sugar◆cork'd and Gary Vee◆ dwellgo◆zillow◆curbly - diy◆ Jeep◆Southwest Airlines◆real estate social networks
intra social networks
◆ yammer - requires dedicated domain
◆ socialtext combines facebook, twitter, and the Enterprise
◆ present.ly - twitter for the enterprise
lifestreamingWhat is a lifestream?
Yourlifestream collects all of your socal media content (blogs posts,Flickr photos, YouTube videos, etc.) in a single page sort of like ablog. Example - ping.fm
leveraging social networks
◆ add social streams to your site◆ establish your brand on social
networks◆ know your community◆ broadcast your brand via social
networks◆ deploy video to multiple video sites◆ build relationships with your followers◆ build an intra social network
Thanks!
Thanks for your participation today. You can find this presentation at spring.net/summit