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Social Media: The Next Step

Allison Birk, Career Services Billi London-Gray, University Marketing

@allisonbirk @billilg #txstsm

Please turn ON

your phone.

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Developing a Social Media Marketing Strategy

The Social Universe Engagement Content Curating Best Practices Q & A

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Handouts

n Best Practices Brief

n Helpful Websites

n Twitter Cheat Sheet

n Facebook Cheat Sheet

n LinkedIn Cheat Sheet

n Pinterest Cheat Sheet

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The Social Universe

+ The Social Universe

n  7 billion earthlings

n  6 billion own mobile phones

n  4.2 billion own a toothbrush

+ The Social Universe

n  2.4 billion Internet users

n  1.3 billion use social media

n  1 in 5 online-minutes is spent using social networks

+ Countries By Population (millions)

+ Countries By Population (millions)

n  Facebookia: 1.2 billion

n  Twitzerland: 500 million

n  YouTube: 4 billion videos viewed per day

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A Very Long Engagement Turning your followers into your advocates takes time and attention.

+Engagement = Marketing Strategy

Connect with audiences who want to hear from you, in relevant, meaningful, interesting ways.

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Inform & Invite Online. In print.

In person.

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Rules of Engagement

n Positive

n Responsive

n Invitational

n Down-to-earth

n Edifying

+Content Curating

+You Are What You Post

The TXST Brand n High-achieving n Community-oriented n Broad-minded n Inspiring n Proud n Valuable

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Your content is your portrait, biography and endorsement.

+You Are What You Post

n Coca-Cola

+You Are What You Post

+Finding Content

Join your followers. n Trends: #TXStateFollowTrain n Share, Like, RT, Favorite, Pin, +1 n YouTube playlists Scout the web. n Google News searches n SocialMention.com

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Best Practices

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Do

n Spell out your strategy.

n Be consistent with your identity and purpose.

n Engage and listen to your audience.

n Measure your progress.

n Cross-promote.

n Steal from the best!

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Don’t

n Don’t be afraid to try, test and experiment.

n Don’t ignore criticism.

n Don’t go on autopilot – this stuff changes.

n Don’t forget about Google and platform help pages if you need a how-to.

+Facebook Tips n  Customize page name, URL,

tabs and cover photo.

n  Shorten URLs. (Bit.ly demo)

n  Tag related FB pages in posts.

n  Customize FB link-posts for maximum visual appeal.

n  Change blue link title.

n  Select best thumbnail.

n  Change link description, and make sure it doesn’t cut off mid-sentence.

n  Use the scheduling feature.

+Twitter Tips n  Use TXST in handle.

n  Customize your background and cover photo.

n  RT, favorite and follow.

n  Use appropriate hashtags to gain visibility, esp. #TXST.

n  Give extra attention to advocate-followers.

n  Embed Tweets on your website.

n  Schedule Tweets. (Hootsuite demonstration)

+Pinterest Tips n  Create categorized boards.

n  Limit to one niche per board

n  Be concise yet descriptive when pinning

n  Link to Facebook & Twitter

n  Use same username as Facebook, Twitter, YouTube, etc.

n  Use hash tags

n  Ideas: n  Pin syllabus n  Upload poster of upcoming

event n  Search for infographics to

share with classes

+Secret Weapon: Students n  Justification for student workers

n  Gaining experience n  They’re probably using it

anyway n  Gets it off your plate

n  Responsibilities of student workers n  Conducting research n  Managing responses/inquiries n  Getting approval before posting

n  Equipment provided, cost, etc. n  Personal cell phone/tablets n  Flip cams $75 n  Digital camera $250

http://youtu.be/iMlWw1J_haU

+Analytics

n What records to keep n New followers n Engagement with different types of posts n Frequency of posts

n Why you should update your boss regularly n Effectiveness and growth of social media

efforts n Feedback from consumers n Optimal times to post

+ Q + A

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@allisonbirk

@billilg

Questions?

Tweet us.

#txstsm