Social Media

Tom LehmanLehman Associates, LLCAlexandria, VA

Working at the confluence of Strategy, Information, and Technology

Lehman Reports™

Industry Studies of the Use and Satisfaction with Technology Products and Services

– Association Management Software: 2006-2011– AMS International (CA, AU, UK): 2010– Technology Products and Services: 2011– Fundraising Software

SM Activity Snapshot

Preliminary Findings: 2011 Lehman Reports Technology Study

Social Media Activities

Preliminary Findings: 2011 Lehman Reports Technology Study

SM Provider Status

Preliminary Findings: 2011 Lehman Reports Technology Study

Satisfaction, Challenges

Preliminary Findings: 2011 Lehman Reports Technology Study

Measuring Success

Measuring Success

Preliminary Findings: 2011 Lehman Reports Technology Study

Channel Integration

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Key Points

• Challenge is building communities and activity – Requires development and marketing resources, SM providers can help

• Set some type of goals, adopt a measurement strategy to monitor success

• Integrate SM activities with other communications and marketing channels

Questions?

Thanks!Tom Lehman

PresidentLehman Associates, LLC

Lehman Reports™703.373.7550

tlehman@ansible.comwww.ansible.com

www.lehmanreports.com